Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Anna Ribas

Licenciada en Publicidad y Relaciones Públicas por la UAB. Digital Marketing Strategist en Cyberclick. _______________________________________________________________________ Degree in Advertising and Public Relations from the UAB. Digital Marketing Strategist at Cyberclick.

Tags: Strategy By Anna Ribas, on 07 Oct 2021

Co-Branding: What It Is, How It Works, and Examples

Branding is an essential part of marketing, and brand image is one of a company's most valuable assets. But no matter how powerful a brand may be on its own, it may need help to reach certain audiences or markets or to refresh its image. The solution...Read more

Tags: Branding By Anna Ribas, on 05 Oct 2021

Brand Association: What Is It and Why Is It Important?

Brand association is what consumers think about when they see your brand–the thoughts, concepts, and opinions that your brand elicits in their minds. It can have a strong influence on whether a potential buyer makes a purchase from you, and strategie...Read more

Tags: Google By Anna Ribas, on 30 Sep 2021

Google Ads Creative Studio: What It Is and 7 Tips to Get Started

In June, Google Ads launched Google Ads Creative Studio, a new tool designed to make advertising easier for clients and agencies. This tool is designed to facilitate the creative process of rich media ads and facilitate collaboration between agencies...Read more

Tags: Digital Marketing By Anna Ribas, on 24 Aug 2021

What Is Lead Capture?

Lead capture is the process of obtaining personal contact information from a potential lead in order to convert them into a fully-fledged paying customer in the future. It is a valuable marketing tool that should form an integral part of any strategy...Read more

Tags: Strategy By Anna Ribas, on 19 Jul 2021

The Best Time to Post on LinkedIn

If you use LinkedIn as part of your social media marketing strategy, you've probably wondered when is the best time to post. The day and the time you post can mean the difference between a piece of content going viral or the same content going virtua...Read more

Tags: Digital Marketing By Anna Ribas, on 01 Jun 2021

What Is a Net Promoter Score?

A Net Promoter Score is a metric that measures how satisfied customers are with your products or services. Customers respond to a simple survey asking how likely they are to recommend your brand. Your Net Promoter Score (NPS) is a strong  indicator o...Read more

Tags: Online Marketing & Digital Marketing By Anna Ribas, on 11 May 2021

Cross Promotion: Definition and Examples

Cross promotion is one of the most effective ways brands can expand their reach. An often overlooked approach when creating a marketing plan, cross promotion can help businesses reach new markets and position their products and services in front of i...Read more

Tags: Digital Advertising By Anna Ribas, on 27 Apr 2021

What Are Dynamic Search Ads?

Dynamic Search Ads (DSAs) are a powerful way to drive traffic and fill in gaps in your PPC marketing strategy. DSAs help you target your audience better on Google by advertising based on search intent instead of keywords alone. This difference can ha...Read more

Tags: Online Marketing & Digital Marketing By Anna Ribas, on 13 Apr 2021

Loyalty Programs: Examples and Benefits for Your Brand

Marketing strategies don’t end when you convert new customers. In fact, conversion is just a starter step in the life cycle of satisfied, paying customers. It’s in keeping those customers where businesses can truly generate lasting success. Furthermo...Read more

Tags: Online Marketing & Digital Marketing By Anna Ribas, on 01 Apr 2021

What Is a Briefing and How to Create One

A briefing is an essential tool in the day-to-day work of marketing and advertising professionals. Working without a briefing or with a low-quality briefing is a recipe for disaster. But what exactly does this document consist of?Read more