Artificial Intelligence (AI) is permeating every aspect of our lives. In the world of digital marketing, its expansion has been so profound that we can no longer imagine living without it. However, this technology is very broad and complex, often con... Read more
Amazon DSP is Amazon’s programmatic advertising tool that allows you to manage such campaigns across various platforms within its ecosystem. Examples include Amazon Marketplace, Amazon Music, Fire TV, Twitch, Audible, IMDb, and Kindle, among other in... Read more
An Account Executive is a professional responsible for the daily management of a company's accounts (clients), acting as the link between clients and the organization. Their ultimate function is to ensure that the client is satisfied with the service... Read more
A Consent Management Platform (CMP) is a technology used by website owners and digital marketers to handle the collection, storage, and management of user consent for data processing and tracking. CMPs are designed to ensure websites are compliant wi... Read more
ChatGPT may be the most well-known chatbot globally, but in this article, we want to share some information on 12 other AI-powered chatbots. While lesser-known, they can be useful for completing everyday tasks, especially those related to marketing. ... Read more
In the world of social media marketing, timing can be everything, especially on professional networking platforms like LinkedIn. If you use LinkedIn as part of your strategy, you've probably wondered when is the best time to post. While this can vary... Read more
In the competitive landscape of digital marketing, mastering customer acquisition is crucial for any brand looking to grow and thrive. Customer acquisition involves attracting and converting new customers to your business, a process essential for sus... Read more
As we move further into the digital age, email marketing remains a pivotal element of any robust marketing strategy. With an average ROI of $36 for every dollar spent, email marketing offers unmatched potential for engagement and conversion. In 2024,... Read more
Product-led growth (PLG) is a marketing and business strategy centered around making the product and its value the primary driver of the business. It emphasizes using the product itself as a source of revenue, focusing on customer acquisition, retent... Read more
Programmatic advertising revolutionized digital marketing upon its introduction, and years later, companies continue to increase their spending on this advertising format due to its consistently positive results. Anticipated to remain robust in 2024,... Read more
