English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Anna Ribas

Licenciada en Publicidad y Relaciones Públicas por la UAB. Digital Marketing Strategist en Cyberclick. _______________________________________________________________________ Degree in Advertising and Public Relations from the UAB. Digital Marketing Strategist at Cyberclick.

Tags: Online Marketing & Digital Marketing By Anna Ribas, on 13 Apr 2021

Loyalty Programs: Examples and Benefits for Your Brand

Marketing strategies don’t end when you convert new customers. In fact, conversion is just a starter step in the life cycle of satisfied, paying customers. It’s in keeping those customers where businesses can truly generate lasting success. Furthermo...Read more

Tags: Online Marketing & Digital Marketing By Anna Ribas, on 01 Apr 2021

What Is a Briefing and How to Create One

A briefing is an essential tool in the day-to-day work of marketing and advertising professionals. Working without a briefing or with a low-quality briefing is a recipe for disaster. But what exactly does this document consist of?Read more

Tags: Strategy By Anna Ribas, on 18 Mar 2021

What is Brand Architecture? The Different Types and Examples

Brand architecture is something most companies don’t consider when discussing marketing. Yet, how the public perceives your brand includes its structure. Is your brand architecture clear and transparent, or is it a complicated web of companies that a...Read more

Tags: Online Marketing & Digital Marketing By Anna Ribas, on 23 Feb 2021

What is Niche Marketing? 5 Examples

Standing out and getting noticed isn’t easy in today’s crowded marketplaces. Niche marketing can and does change that for some brands. By finding ways to differentiate and communicate with niche audiences you too can attract new customers and build a...Read more

Tags: Email Marketing By Anna Ribas, on 20 Aug 2020

Drip Campaigns: What They Are And Their Role In Lead Nurturing

Drip campaigns are a style of lead nurturing used in Direct Marketing that helps sort the flow of messages to users following a series of pre-designed "paths" according to their behavior.Read more