Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Anna Ribas

Licenciada en Publicidad y Relaciones Públicas por la UAB. Digital Marketing Strategist en Cyberclick. _______________________________________________________________________ Degree in Advertising and Public Relations from the UAB. Digital Marketing Strategist at Cyberclick.

Tags: Strategy By Anna Ribas, on 19 Jul 2021

The Best Time to Post on LinkedIn

If you use LinkedIn as part of your social media strategy, you've probably wondered when is the best time to post. The day and the time you post can mean the difference between a piece of content going viral or the same content going virtually unnoti...Read more

Tags: Digital Marketing By Anna Ribas, on 01 Jun 2021

What Is a Net Promoter Score?

A Net Promoter Score is a metric that measures how satisfied customers are with your products or services. Customers respond to a simple survey asking how likely they are to recommend your brand. Your Net Promoter Score (NPS) is a strong  indicator o...Read more

Tags: Online Marketing & Digital Marketing By Anna Ribas, on 11 May 2021

Cross Promotion: Definition and Examples

Cross promotion is one of the most effective ways brands can expand their reach. An often overlooked approach when creating a marketing plan, cross promotion can help businesses reach new markets and position their products and services in front of i...Read more

Tags: Digital Advertising By Anna Ribas, on 27 Apr 2021

What Are Dynamic Search Ads?

Dynamic Search Ads (DSAs) are a powerful way to drive traffic and fill in gaps in your PPC marketing strategy. DSAs help you target your audience better on Google by advertising based on search intent instead of keywords alone. This difference can ha...Read more

Tags: Online Marketing & Digital Marketing By Anna Ribas, on 13 Apr 2021

Loyalty Programs: Examples and Benefits for Your Brand

Marketing strategies don’t end when you convert new customers. In fact, conversion is just a starter step in the life cycle of satisfied, paying customers. It’s in keeping those customers where businesses can truly generate lasting success. Furthermo...Read more

Tags: Online Marketing & Digital Marketing By Anna Ribas, on 01 Apr 2021

What Is a Briefing and How to Create One

A briefing is an essential tool in the day-to-day work of marketing and advertising professionals. Working without a briefing or with a low-quality briefing is a recipe for disaster. But what exactly does this document consist of?Read more

Tags: Strategy By Anna Ribas, on 18 Mar 2021

What is Brand Architecture? The Different Types and Examples

Brand architecture is something most companies don’t consider when discussing marketing. Yet, how the public perceives your brand includes its structure. Is your brand architecture clear and transparent, or is it a complicated web of companies that a...Read more

Tags: Online Marketing & Digital Marketing By Anna Ribas, on 23 Feb 2021

What is Niche Marketing? 5 Examples

Standing out and getting noticed isn’t easy in today’s crowded marketplaces. Niche marketing can and does change that for some brands. By finding ways to differentiate and communicate with niche audiences you too can attract new customers and build a...Read more

Tags: Email Marketing By Anna Ribas, on 20 Aug 2020

Drip Campaigns: What They Are And Their Role In Lead Nurturing

Drip campaigns are a style of lead nurturing used in Direct Marketing that helps sort the flow of messages to users following a series of pre-designed "paths" according to their behavior.Read more