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Anna Ribas

Licenciada en Publicidad y Relaciones Públicas por la UAB. Digital Marketing Strategist en Cyberclick.

Degree in Advertising and Public Relations from the UAB. Digital Marketing Strategist at Cyberclick.

Author articles

Tags: Digital Marketing By Anna Ribas, on 13 November 2024

Effective Healthcare Marketing Strategies

The healthcare industry is undergoing a significant transformation, driven by advancements in technology, changes in patient behavior, and the increasing importance of digital channels, reshaping healthcare marketing into a sophisticated blend of tra... Read more

Tags: Email Marketing By Anna Ribas, on 5 November 2024

Email Marketing Best Practices for 2025

As digital marketing evolves, email remains one of the most powerful tools for brands to engage with customers. However, the strategies that worked in the past won’t suffice in 2025. New technologies, shifting consumer expectations, and a heightened ... Read more

Tags: Digital Marketing By Anna Ribas, on 8 October 2024

What Is Cluster Sampling and How Does It Work in Marketing?

Understanding your target audience is very important when conducting marketing research. There are various sampling techniques that can be used to gather representative data, and one is cluster sampling. This method is particularly useful when dealin... Read more

Tags: Digital Marketing By Anna Ribas, on 2 October 2024

Your Guide to Value Chain Analysis

Value chain analysis is a useful business strategy that can take your brand’s marketing to the next level. Using this concept, you can add value for each transaction that you create, increasing customer loyalty and satisfaction. In this article we wi... Read more

Tags: Artificial intelligence By Anna Ribas, on 25 September 2024

AI for Ecommerce: Practical Applications and Essential Tools

Have you ever thought about implementing Artificial Intelligence tools in your online store? Or using the AI features offered by marketplaces? If you’ve come across this article, it’s because the answer is yes. Read more

Tags: Digital Marketing By Anna Ribas, on 17 September 2024

Sustainable Marketing Trends Brands Need to Know

Sustainability is integral to the modern business environment due to increasing customer demand for environmental responsibility. Therefore, sustainable marketing is a crucial strategy for modern brands to remain relevant and competitive with other c... Read more

Tags: Online Sales By Anna Ribas, on 8 August 2024

Loyalty Cards: What They Are and How to Use Them in Ecommerce

A loyalty card is a physical or virtual tool used by many companies to offer a series of benefits to customers when they purchase a product or service. It can also be important for digital marketing. The goal of this type of card is to foster custome... Read more

Tags: Content Marketing By Anna Ribas, on 31 July 2024

Content Curation: Top 16 Tools You Need to Know

If you do content marketing for your brand, you surely don't need me to explain that it's a significant investment of time and effort. But creating content from scratch isn't the only option to provide value to your audience. Have you heard of conten... Read more

Tags: Artificial intelligence By Anna Ribas, on 4 July 2024

Understanding the Different Types of AI

Artificial Intelligence (AI) is permeating every aspect of our lives. In the world of digital marketing, its expansion has been so profound that we can no longer imagine living without it. However, this technology is very broad and complex, often con... Read more

Tags: Digital Advertising By Anna Ribas, on 2 July 2024

Amazon DSP: What It Is and How to Leverage It for Advertising

Amazon DSP is Amazon’s programmatic advertising tool that allows you to manage such campaigns across various platforms within its ecosystem. Examples include Amazon Marketplace, Amazon Music, Fire TV, Twitch, Audible, IMDb, and Kindle, among other in... Read more