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Anna Ribas

Licenciada en Publicidad y Relaciones Públicas por la UAB. Digital Marketing Strategist en Cyberclick.

Degree in Advertising and Public Relations from the UAB. Digital Marketing Strategist at Cyberclick.

Author articles

Tags: Digital Marketing By Anna Ribas, on 8 February 2024

Understanding Product-Led Growth

Product-led growth (PLG) is a marketing and business strategy centered around making the product and its value the primary driver of the business. It emphasizes using the product itself as a source of revenue, focusing on customer acquisition, retent... Read more

Tags: Digital Advertising By Anna Ribas, on 19 December 2023

The Most Important Programmatic Advertising Trends 2024

Programmatic advertising revolutionized digital marketing upon its introduction, and years later, companies continue to increase their spending on this advertising format due to its consistently positive results. Anticipated to remain robust in 2024,... Read more

Tags: Strategy By Anna Ribas, on 6 October 2023

What Is Brand Architecture? The Different Types and Examples

Brand architecture is something most companies don’t consider when discussing marketing. Yet, how the public perceives your brand includes its structure. Is your brand architecture clear and transparent, or is it a complicated web of companies that a... Read more

Tags: Email Marketing By Anna Ribas, on 12 September 2023

AI Email Marketing: How It Works and Examples

Artificial Intelligence is becoming a part of our lives, so we want to talk about how to apply it to email marketing. Many organizations have already started to use email marketing tools with AI, and as this can save money and get good results. Let's... Read more

Tags: Online Sales By Anna Ribas, on 7 August 2023

BOPIS: What It Means and How It Works

In today's digital age, consumers increasingly demand convenience and flexibility when it comes to shopping. As a result, businesses of all sizes are looking for ways to bridge the gap between online and offline experiences. One marketing plan that's... Read more

Tags: Strategy By Anna Ribas, on 1 August 2023

What Is the SME and SMB Market Segment?

The terms small and medium-sized enterprises (SMEs) and small and medium-sized businesses (SMBs) can be difficult to characterize because each country has its own definition of what makes an SME or SMB, that can even depend on their industry. That be... Read more

Tags: Digital Marketing By Anna Ribas, on 31 July 2023

Augmented Reality Marketing: How to Use It to Boost Your Brand

In today's digital age, consumers are bombarded with marketing messages from all sides. It’s more important than ever for brands to find ways to stand out from the competition and engage with their target audience meaningfully. In this article, we wi... Read more

Tags: Digital Marketing By Anna Ribas, on 8 June 2023

Monthly Recurring Revenue: What Is It and How Is It Calculated?

There are many marketing metrics that let you know when a strategy is effective or not. One of these is Monthly Recurring Revenue or MRR, which is key for companies with a subscription-based business model. Read more

Tags: Ecommerce By Anna Ribas, on 9 May 2023

Recommerce: What Is It and How Does It Work?

More and more companies, regardless of their size, are opting for an online or ecommerce business model. Out of concern for the environment or the desire to save money, among other factors, many are becoming more interested in selling and advertising... Read more

Tags: Digital Marketing By Anna Ribas, on 16 March 2023

What Does a Key Account Manager Do?

Today, the Key Account Manager is one of the most valuable figures in a company. Their role as a professional who complements the functions of the Marketing Manager is essential in today's competitive environment. Read more