Understanding your target audience is very important when conducting marketing research. There are various sampling techniques that can be used to gather representative data, and one is cluster sampling. This method is particularly useful when dealin... Read more
Value chain analysis is a useful business strategy that can take your brand’s marketing to the next level. Using this concept, you can add value for each transaction that you create, increasing customer loyalty and satisfaction. In this article we wi... Read more
Have you ever thought about implementing Artificial Intelligence tools in your online store? Or using the AI features offered by marketplaces? If you’ve come across this article, it’s because the answer is yes. Read more
Sustainability is integral to the modern business environment due to increasing customer demand for environmental responsibility. Therefore, sustainable marketing is a crucial strategy for modern brands to remain relevant and competitive with other c... Read more
A loyalty card is a physical or virtual tool used by many companies to offer a series of benefits to customers when they purchase a product or service. It can also be important for digital marketing. The goal of this type of card is to foster custome... Read more
If you do content marketing for your brand, you surely don't need me to explain that it's a significant investment of time and effort. But creating content from scratch isn't the only option to provide value to your audience. Have you heard of conten... Read more
Artificial Intelligence (AI) is permeating every aspect of our lives. In the world of digital marketing, its expansion has been so profound that we can no longer imagine living without it. However, this technology is very broad and complex, often con... Read more
Amazon DSP is Amazon’s programmatic advertising tool that allows you to manage such campaigns across various platforms within its ecosystem. Examples include Amazon Marketplace, Amazon Music, Fire TV, Twitch, Audible, IMDb, and Kindle, among other in... Read more
An Account Executive is a professional responsible for the daily management of a company's accounts (clients), acting as the link between clients and the organization. Their ultimate function is to ensure that the client is satisfied with the service... Read more
A Consent Management Platform (CMP) is a technology used by website owners and digital marketers to handle the collection, storage, and management of user consent for data processing and tracking. CMPs are designed to ensure websites are compliant wi... Read more
