Today, the Key Account Manager is one of the most valuable figures in a company. Their role as a professional who complements the functions of the Marketing Manager is essential in today's competitive environment. Read more
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Artificial Intelligence is constantly developing and improving. In this context, many professionals, such as inbound marketing content creators, are thinking about how this will affect their work. Read more
The number of social media users is increasing, and so is the number of social shoppers. These are the people who use social media channels to browse and purchase products without leaving the social media app. This is known as social shopping, and it... Read more
Direct marketing is a form of marketing that focuses on communicating directly with customers or clients to promote products or services. The method of communication by the advertiser or marketer can come in many formats, like email, social ads, or e... Read more
By now, you’re probably familiar with Instagram Reels—a feature designed to compete with TikTok by offering short, engaging video content. But how can you use Reels to grow your presence and possibly even go viral? While the success of your content i... Read more
Whether it's traditional advertising or digital ads, the truth is that all effective advertising campaigns share several common characteristics. Some examples of effective advertising characteristics are making sure your ads are persuasive, targeted,... Read more
Are you familiar with the term "growth hacking"? It has become quite a buzzword over the past few years, referring to non-traditional digital marketing strategies that ensure rapid growth. Though many startups use growth hacking techniques to quickly... Read more
Looking for some successful marketing strategy examples to inspire you? Well, you’ve come to the right place! Brands such as Spotify, Nordstrom, GroPro, and Nike are just some of the examples of successful marketing strategies that we will be taking ... Read more
Online marketing has become very popular among businesses over the years, but that does not mean you should ignore offline marketing to promote your business. Read more
The key elements directing every effective marketing plan are the objectives you set. Essentially, your marketing objectives are the actions you and your marketing team take to achieve your marketing goals. Read more
