Ever since the emergence of Big Data in the marketing world, the field of data science has undergone significant transformations in how data is collected and analyzed. The process of extracting valuable insights from data to inform strategic decision... Read more
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The number of companies utilizing data-driven approaches is steadily rising each year, especially when it comes to marketing. Organizations have recognized that leveraging data effectively can significantly enhance their chances of success by enablin... Read more
Back in 2020, BeReal burst onto the scene with a mission to restore the naturalness and authenticity that social networks seemed to have lost. But, as expected, when competition arises, the leader takes action. In the case of Instagram, they rolled o... Read more
Digital marketing is a dynamic and energetic profession that encompasses multiple disciplines and is constantly evolving. Marketers wear a lot of hats and simultaneously face a lot of challenges and tasks in different areas. Although defining what it... Read more
Today, there are more than 200 million content creators around the world. These are people who, through different platforms and social networks share photographs, videos, and text on a wide variety of topics and, in some cases, even making a living f... Read more
Within marketing there are many concepts, some of which are better known than others depending on their importance within a strategy. Among these concepts is the marketing tech stack. Read more
Corporate social responsibility has become a hot topic in business over recent years. These days, most consumers expect brands to be good corporate citizens, and this has forced companies to move away from a purely profit-based approach to business a... Read more
TikTok has become a favorite among users, especially younger ones, like Gen Z. The platform has great opportunities for marketing because you can use it to increase brand awareness and reach new audiences. That being said, as with any other social ne... Read more
In advertising, a great, memorable slogan is essential. When a brand hits the nail on the head, the result is unforgettable. Read more
A target audience is the group of people you are trying to reach with your marketing efforts. Building your target audience consists of knowing the goals, desires, interests, and pain points of your ideal customers. It also takes into account behavio... Read more
