Seasonal marketing is a great example of how to take advantage of opportunities in a business. In the advertising world, seasonality is defined as times of the year when the demand for a product or service alters, and either increases or decreases. T... Read more
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Maintaining satisfied and well-attended customers is one of the foundations of any company and any inbound marketing strategy. It is crucial to have effective customer service software to support you in achieving this goal. Today, Zendesk and HubSpot... Read more
With 50% of people on Instagram following at least one business page and more than 1.5 billion monthly active users, it's safe to say Instagram is a massive marketing tool, which 72% of businesses say is important for their marketing strategy. That b... Read more
Google Analytics is a free web analytics tool which can be used in digital marketing to measure and analyze the performance of a site and the traffic it receives to make better decisions. The latest version of this platform is Google Analytics 4. Sta... Read more
YouTube Studio is the tool provided by YouTube that allows you to manage your own channel. In it, you can find all the information you need to analyze large amounts of data and boost your video marketing strategy. If you are considered a partner by t... Read more
Among the many marketing plans, the ones related to gaining consumer trust are some of the most important. This is mainly because without this trust, consumers will not bet on the product or service offered by a brand and will go to the competition. Read more
In order to improve the SEO positioning of your website, it is important that the content you create is of interest and includes relevant keywords. However, many websites carry out content marketing strategies that abuse keywords and end up creating ... Read more
By Marina Sala, on 15 June 2023
HubSpot vs. Pipedrive: What's the Best CRM for Your Company?
A CRM (Customer Relationship Management) is software that helps companies manage and organize customer relationships. Though there are many such platforms on the market, HubSpot and Pipedrive are among the most popular. If you are trying to decide be... Read more
Within content marketing, there is a position that's key to successfully carrying out communication strategies and content generation. This figure is the content marketing manager. Read more
A demand side platform, or DSP, is a software that lets advertisers buy advertising with the help of automation. It's a type of online advertising where ad space is bought in real time, in different formats and on various websites, in order to connec... Read more
