A growth partner is a professional or company that specializes in designing business growth strategies. Growth partners help businesses achieve their expansion goals. Read more
Zero-party data refers to information that a user intentionally and proactively shares with a brand. Unlike first-party data, which is collected through user behavior on websites or apps, or third-party data, which is aggregated from various sources,... Read more
The Customer Effort Score (CES) is a metric that analyzes the level of effort customers experience when interacting with a brand. It is another way to measure customer satisfaction, taking into account aspects such as ease of using the company's prod... Read more
The main difference between growth marketing and more traditional marketing is that while the latter focuses more on the top of the marketing funnel (customer attraction), growth marketing focuses on the entire funnel, from the attraction phase to cu... Read more
A Chief Impact Officer is responsible for leading the environmental and social impact strategy of a company or organization. Their aim is to ensure that the goals of social responsibility and sustainability are met. Read more
The fields of psychology, specifically neuroscience, and marketing are closely intertwined. To a significant extent, they have converged into a term known as neuromarketing—a branch that analyzes and studies mental processes and human behavior when m... Read more
Native advertising is experiencing significant growth as users increasingly seek more organic and less intrusive forms of advertising. Traditional ads face growing rejection for being overly invasive. Considering this, it's likely that companies will... Read more
In today’s fast-paced digital marketing landscape, business owners must be able to stay ahead of the competition. One way to do this is to use LinkedIn Sales Navigator, a powerful tool designed by LinkedIn that can help you to enhance your lead gener... Read more
In the digital world, having an effective online marketing strategy is more important than ever. Although having an ecommerce website can be a valuable asset, an online marketplace can be a great alternative, especially if you are a small business ow... Read more
Social networks serve as a platform for users to share content, convey values, and express opinions. However, they can also raise concerns for companies since the opinions expressed on various platforms can vary greatly as can the language that peopl... Read more
