The fields of psychology, specifically neuroscience, and marketing are closely intertwined. To a significant extent, they have converged into a term known as neuromarketing—a branch that analyzes and studies mental processes and human behavior when m... Read more
Estela Viñarás
Responsable de Relación con los Clientes de Cyberclick
Responsible for Cyberclick Customer Relationship.
Author articles
Native advertising is experiencing significant growth as users increasingly seek more organic and less intrusive forms of advertising. Traditional ads face growing rejection for being overly invasive. Considering this, it's likely that companies will... Read more
In today’s fast-paced digital marketing landscape, business owners must be able to stay ahead of the competition. One way to do this is to use LinkedIn Sales Navigator, a powerful tool designed by LinkedIn that can help you to enhance your lead gener... Read more
In the digital world, having an effective online marketing strategy is more important than ever. Although having an ecommerce website can be a valuable asset, an online marketplace can be a great alternative, especially if you are a small business ow... Read more
Social networks serve as a platform for users to share content, convey values, and express opinions. However, they can also raise concerns for companies since the opinions expressed on various platforms can vary greatly as can the language that peopl... Read more
Programmatic advertising, also known as programmatic ad buying, involves using a platform equipped with advanced technology to buy online ads in real time in different media and formats for different websites. To make this ad buying much simpler and ... Read more
Customer relationship management (CRM) is a combination of practices, strategies, and technologies used to manage and analyze customer interactions. It usually includes the analysis of data collected from a number of customer touchpoints, such as web... Read more
Viral marketing is a marketing action that is able to generate interest in a brand or product (and therefore potential sales) through messages that spread quickly from person to person. The core idea of viral marketing is that the users themselves ch... Read more
Are you familiar with the term "growth hacking"? It has become quite a buzzword over the past few years, referring to non-traditional digital marketing strategies that ensure rapid growth. Though many startups use growth hacking techniques to quickly... Read more
Online marketing has become very popular among businesses over the years, but that does not mean you should ignore offline marketing to promote your business. Read more