In this day and age, TikTok, Instagram Reels, and YouTube Shorts are the places where many audiences hang out, get inspired, and make buying decisions. But not every marketing team has time to turn a 40-minute webinar or podcast into a short, scroll-... Read more
Audio marketing is a strategy that uses voice as a tool to engage consumers, drive sales, strengthen brand identity, and build credibility. This approach can be carried out through various channels, including podcast platforms, streaming services, ra... Read more
AI-generated video is no longer a futuristic dream and Runway AI is one of the biggest names leading the charge. This tool is changing how creators, marketers, and businesses make videos by allowing them to make high-quality content more quickly. Read more
YouTube Shorts has become one of the most powerful and popular tools for content creators worldwide, making it a key tool to include in your 2025 marketing strategy. With the exponential growth of short videos, Shorts has become an essential platform... Read more
In today’s digital landscape, the line between entertainment and shopping is becoming more and more blurry. YouTube Shopping is one of the main platforms contributing to this phenomenon. The platform is reshaping how brands engage with consumers and ... Read more
In the digital world, capturing attention is no easy feat. With the average person scrolling through miles of content daily, marketers constantly seek innovative ways to stand out. Enter ephemeral content—a format that’s here today and gone tomorrow ... Read more
Sora is an AI tool developed by OpenAI, the same company behind ChatGPT, for creating videos from text. Read more
Although there's no set date, YouTube seems poised to release one of the most requested features by YouTubers: Test&Compare. This tool was unveiled in 2023 and has been tested with selected creators. Read more
YouTube Create is a mobile video editing application with basic and user-friendly functionalities. Developed by YouTube, this app allows users to edit both long and short videos. The best part? It's completely free and ad-free. Read more
Monetizing a YouTube channel in 2024 offers multiple revenue streams, ranging from ad earnings on Watch Pages and Shorts, audience contributions such as Super Thanks and Super Stickers, and revenue from YouTube Premium subscriptions. Each monetizatio... Read more
