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Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación.

Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

Author articles

Tags: Digital Advertising, Digital Marketing By Laia Cardona, on 31 October 2024

The AARRR Funnel and How to Use Pirate Metrics

The AARRR funnel is a conversion funnel that tracks the user's journey from the moment they become aware of the brand until they become a customer. The AARRR funnel is also known as the pirate funnel or pirate metrics and is often used when implement... Read more

Tags: SEO & SEM, Content Marketing By Laia Cardona, on 30 October 2024

GTMetrix: Increase Your Website Speed Today

GTMetrix is a tool that provides a detailed analysis of your website or blog's loading process. It is used in technical SEO to optimize a site's performance by generating comprehensive reports, making it easier to identify areas that need improvement... Read more

Tags: SEO & SEM, Content Marketing By Laia Cardona, on 24 October 2024

What Is an SEO Consultant and What Do They Do?

Do I need an SEO consultant? How can I find one, and how could they help me? Let’s clear up all the doubts about this profession. Read more

Tags: SEO & SEM By Laia Cardona, on 22 October 2024

What Are Technical SEO Services?

Technical SEO services focus on optimizing the infrastructure of your website so that search engines can effectively crawl, index, and rank your content. In today’s digital marketing landscape, search engine optimization (SEO) remains a cornerstone f... Read more

Tags: SEO & SEM By Laia Cardona, on 9 October 2024

Dwell Time: What It Is and How It Impacts SEO

Dwell time refers to the duration a user spends on a search engine results page from the moment they enter a result until they click the back arrow to return to the search results. Dwell time is crucial in digital marketing for understanding user eng... Read more

Tags: SEO & SEM By Laia Cardona, on 19 June 2024

SEO Audit Checklist for 2024

In the dynamic world of Search Engine Optimization, staying ahead of the competition requires constant vigilance and adaptation. Consistently updating and reviewing your SEO strategies is crucial for maintaining visibility and driving traffic. To hel... Read more

Tags: SEO & SEM, Google By Laia Cardona, on 23 May 2024

Helpful Content Update: How to Recover from Google's Update

The Helpful Content Update is a Google update designed to identify when a webpage's content is useful and when it is not. This allows the search engine to enhance user experience during a query, as the system can now ensure that the content appearing... Read more

Tags: SEO & SEM, Google By Laia Cardona, on 25 April 2024

Google Perspectives: Understanding Its Mechanisms and Implications

Google Perspectives is a new filter in Google Search that joins existing ones like Google Images, Google Videos, and Google News, among others. When clicking on the Google Perspectives filter, the search engine provides us with a selection of pages w... Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 18 April 2024

What Is a Brand Ambassador and How To Choose One?

A brand ambassador is, in a nutshell, the human face of your brand. They perform online and offline actions that represent and promote your company in a positive way, and they serve to build trust and credibility among existing and potential customer... Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 4 April 2024

What Is Affiliate Marketing? Definition and Benefits

Affiliate marketing is a reward-based process in which brands (sometimes called creators) pay out a commission to an affiliate, a business or individual for promoting their products. This could be simply sending traffic to the brand’s site or generat... Read more