Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: Artificial intelligence By Laia Cardona, on 20 September 2023

HubSpot ChatSpot: What Is This AI Tool?

The launch of ChatGPT has brought about many changes in businesses. These companies are not only incorporating it into their work dynamics but also into the products and services they release to the public. HubSpot is a real example of this inclusion...Read more

Tags: Inbound Marketing By Laia Cardona, on 24 August 2023

Best HubSpot Certifications: Top 5 Most Recommended Courses

Earning a HubSpot Certification is a fantastic way to grow your marketing knowledge and show others that you’re up to date with industry trends. HubSpot is a leader in inbound marketing and sales software and has designed courses that are easily acce...Read more

Tags: Cyberclick By Laia Cardona, on 21 August 2023

How the Chief Happiness Officer Can Improve Your Business

Though not directly related to marketing, employee happiness in the workplace is a very important thing for companies to prioritize. Though it is still not very common, one of the most important positions that can help a company do they successfully ...Read more

Tags: Digital Marketing By Laia Cardona, on 14 August 2023

Semantic Keywords: What They Are and How They Help SEO

In the world of SEO, staying ahead of the curve is essential for success. As search engines evolve, so do the strategies used to optimize websites and improve visibility. One strategy gaining prominence is the use of semantic keywords. Below, we'll e...Read more

Tags: Digital Marketing By Laia Cardona, on 3 August 2023

Navigating Product Marketing: Best Techniques and Case Studies

Product marketing is an essential part of the success of a business. Unlike other marketing efforts that aim to generate leads and move them through the sales funnel, product marketing focuses on helping existing customers understand the product and ...Read more

Tags: HubSpot By Laia Cardona, on 1 August 2023

HubSpot Integrations: 10 of the Best to Boost Your Marketing and Sales

If you work in virtually any company, you know that switching between different applications and software is common when working on a project. This can be time-consuming and lead to errors on different platforms. That's why we want to discuss how int...Read more

Tags: Digital Advertising By Laia Cardona, on 27 July 2023

The Ultimate Guide to PESTEL Analysis

Whether you are a budding entrepreneur or an established business owner, conducting a PESTEL analysis or an external analysis is essential to anticipate potential problems, adapt to new circumstances, and define your overall strategy. In this article...Read more

Tags: Artificial intelligence By Laia Cardona, on 25 July 2023

How to Use Midjourney: What It Is and How It Works

More and more companies recognize the value of utilizing artificial intelligence in their marketing efforts, as it significantly simplifies various tasks. In this context, a remarkable technology called Midjourney has emerged, offering a simplified p...Read more

Tags: Data Science By Laia Cardona, on 18 July 2023

Marketing Mix Modeling: An Analytical Approach to Marketing and Sales

One of the biggest challenges in digital marketing is the problem of attribution. With consumers being exposed to a multitude of online and offline channels, determining which channels deliver the best results becomes more challenging. However, there...Read more

Tags: Data Science By Laia Cardona, on 13 July 2023

What Is Clustering? Audience Segmentation for Digital Marketing

Do you aspire to understand your customers better and deliver precisely what they need? Look no further than clustering! This ia a powerful technique that can help you achieve your goal by leveraging data science. In this article, we will explain wha...Read more