Lead generation is a fundamental pillar of inbound marketing. But as marketers know, not all leads are the same.Read more

In this article, we are going to explain exactly what performance marketing is, and its advantages and disadvantages for agencies and advertisers. This will help you evaluate whether this is the right strategy for you and your brand.Read more

Did you know that your competitors are already using video in their content strategies? According a recent study from Wyzowl, 86% of brands already use video in their marketing strategies.Read more

Have you ever thought about how you manage your digital assets? As you implement your marketing plan, you accumulate more and more pieces of data, content in different formats, licenses, accounts on different platforms, etc. This can become chaotic a...Read more

In advertising, a great, memorable slogan is essential because when a brand hits the nail on the head, the result is unforgettable.Read more

The most powerful and innovative direct marketing strategies provoke a reaction from the target audience. Striking graphics or a funny advertisement can make a brand memorable and cause the public to share its content online and even make it go viral...Read more

The target market is an idea as old as marketing itself. After all, a brand's products or services can't fit everyone. For marketing to be effective, it’s necessary to target a specific group of people with specific needs. Being clear about your targ...Read more

If you try to reach everyone with your marketing, chances are you won't really reach anyone. We live in a very competitive environment, and what delights one group of consumers may leave another completely indifferent. If you want to get your message...Read more

Marketing is one of the most significant investments a company makes, and as such, it can represent an important part of its annual expenses. To properly manage this expense and ensure that you are getting a good return on investment, it is essential...Read more

Advertising is an essential ingredient in the success of any brand, as it is the way you make yourself known to the public and attract new customers.Read more