Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: Digital Advertising By Laia Cardona, on 30 Jul 2021

Advertising Strategies: What Types There Are and 10 Examples

Advertising is an essential ingredient in the success of any brand, as it is the way you make yourself known to the public and attract new customers.Read more

Tags: Digital Marketing By Laia Cardona, on 27 Jul 2021

PPC or Pay Per Click: How It Works, Advantages and Examples

PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when their ad gets clicked on. This prevents advertisers from investing ...Read more

Tags: Strategy By Laia Cardona, on 16 Jul 2021

10 Strategies to Gain Visibility on Social Media

Social networks have become a fundamental part of any marketing strategy. They are also one of the best tools a company or brand has to gain visibility, generate web traffic, and communicate with its audience. However, even though visibility on socia...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 07 Jul 2021

What Is a Brand Ambassador?

As companies and brands around the world become increasingly aware of the positive impact of effective digital marketing and social media strategies, many chose to include a brand ambassador program in their marketing plan. When implemented correctly...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 17 Jun 2021

Top 10 Digital Marketing Mistakes & How to Avoid Them

We know that to err is human, but in an industry as competitive as digital marketing, mistakes can be costly. There are many blunders that are very common in our industry and these can end up ruining the most well thought-out strategy. So without fur...Read more

Tags: Instagram By Laia Cardona, on 14 Jun 2021

14 Free Marketing Tools and Techniques for Instagram Advertising

Were would we be without free marketing tools and techniques? They make marketing more accessible, help you organize your online presence, and generally make your life a lot easier by saving a few bucks. We've listed some of our favorite free marketi...Read more

Tags: Social Media & Social Ads By Laia Cardona, on 03 Jun 2021

WhatsApp Business: What Is It and How to Create an Account

WhatsApp is one of the most widely used instant messaging applications, which is why the company has launch WhatsApp Business. This application can be downloaded completely free of charge and is designed as a method of communication between companies...Read more

Tags: Online Sales By Laia Cardona, on 19 May 2021

What Is a Customer Journey?

These days there are many steps and touch points along a typical customer journey. In the past, customers usually saw a few ads for a product or service, perhaps requested more information, and then made a purchase. Now, a typical customer journey ca...Read more

Tags: Social Media & Social Ads By Laia Cardona, on 07 May 2021

How to Advertise on TikTok: Step by Step Guide

TikTok is the new kid in town in the social media world. And up until fairly recently, it was thought of as only a Gen Z app. Now, as TikTok is gaining more momentum outside of Gen Z circles, advertisers are beginning to build up their TikTok adverti...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 07 May 2021

How to Increase Online Sales for Your eCommerce: 10 Tips

Increasing sales, especially online, is a pretty constant marketing objective but the competition can get tough. When consumers have thousands upon thousands of products just a few clicks away, how can you differentiate your brand and stand out?Read more