PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when their ad gets clicked on. This prevents advertisers from investing ...Read more

Social networks have become a fundamental part of any marketing strategy. They are also one of the best tools a company or brand has to gain visibility, generate web traffic, and communicate with its audience. However, even though visibility on socia...Read more

As companies and brands around the world become increasingly aware of the positive impact of effective digital marketing and social media strategies, many chose to include a brand ambassador program in their marketing plan. When implemented correctly...Read more

We know that to err is human, but in an industry as competitive as digital marketing, mistakes can be costly. There are many blunders that are very common in our industry and these can end up ruining the most well thought-out strategy. So without fur...Read more

Were would we be without free marketing tools and techniques? They make marketing more accessible, help you organize your online presence, and generally make your life a lot easier by saving a few bucks. We've listed some of our favorite free marketi...Read more

WhatsApp is one of the most widely used instant messaging applications, which is why the company has launch WhatsApp Business. This application can be downloaded completely free of charge and is designed as a method of communication between companies...Read more

These days there are many steps and touch points along a typical customer journey. In the past, customers usually saw a few ads for a product or service, perhaps requested more information, and then made a purchase. Now, a typical customer journey ca...Read more

TikTok is the new kid in town in the social media world. And up until fairly recently, it was thought of as only a Gen Z app. Now, as TikTok is gaining more momentum outside of Gen Z circles, advertisers are beginning to build up their TikTok adverti...Read more

Increasing sales, especially online, is a pretty constant marketing objective but the competition can get tough. When consumers have thousands upon thousands of products just a few clicks away, how can you differentiate your brand and stand out?Read more

In the digital marketing industry, new needs (and therefore new jobs) are constantly popping up. The demand for skills related to digital marketing is growing much faster than the supply of professionals. A great example of this is digital ad traffic...Read more