Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación.

Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: SEO & SEM By Laia Cardona, on 22 February 2024

SEO Analysis: 15 Marketing Tools To Improve Your Positioning

This article contains sponsored links. Read more

Tags: SEO & SEM By Laia Cardona, on 14 February 2024

What Is a Google Update and How Does It Impact the Digital Landscape

In the realm of searches, Google updates refer to modifications in Google's algorithm that affect the ranking of search results. These updates introduce new factors influencing positioning and/or render previously significant factors less important. Read more

Tags: Influencer Marketing By Laia Cardona, on 24 January 2024

10 Influencer Marketing Trends for 2024

Influencers have become one of those resources that are always a top digital marketing trend. However, and taking into account that most brands resort to them to gain visibility and credibility and generate sales, not everything works. For this very ... Read more

Tags: Email Marketing By Laia Cardona, on 17 January 2024

Hard Bounce: What Is It?

Encountering a hard bounce is quite common in an email marketing strategy. But what is it, and how can hard bounce be avoided? Read more

Tags: SEO & SEM By Laia Cardona, on 16 January 2024

The Most Important SEO Trends for 2024

SEO helps you to gain visibility online and increase your authority as a brand. However, it can also be a big headache, especially at the beginning as it's a strategy with medium to long term results. Be that as it may, it is something you need to un... Read more

Tags: Digital Marketing By Laia Cardona, on 4 January 2024

Topical Authority: Purpose, Measurement, and Applications

Have you heard of the term topical authority? It often isn't as well-known as other elements involved in improving your website's search engine ranking. Nevertheless, let's take look at what this is and how you can integrate it into your content stra... Read more

Tags: Online Sales By Laia Cardona, on 28 November 2023

20 Sales Strategies That Will Help You Sell More in the Short Term

A short-term sales strategy is one aimed at achieving immediate results, typically within a day to a month in the realm of marketing and sales. The actions taken by the sales team to sell in the short term (which we'll explore here) are specific acti... Read more

Tags: Inbound Marketing By Laia Cardona, on 7 November 2023

Inbound Marketing for Telecommunications: Connecting with Customers

Inbound marketing is a commercial method that consists of attracting customers using content of value that will be of interest to the potential customer. Unlike outbound marketing, which uses more invasive and direct techniques, inbound marketing aim... Read more

Tags: SEO & SEM By Laia Cardona, on 6 November 2023

What is Natural Language Processing (NLP) in SEO?

NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. NLP focuses on understanding the context of Google searches, not just selected keywords. Read more

Tags: Google By Laia Cardona, on 1 November 2023

15 Ways to Optimize Your Website with Google Analytics

An attractive, optimized website is indispensable in any SEM strategy. Driving traffic to your website helps you move your users through the conversion funnel and increases sales. Read more