Marketing Blog

Marketing Blog

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: Branding By Laia Cardona, on 4 January 2022

What Is Brand Personality?

Brand marketing is the process of establishing and growing a relationship between a brand and consumers. But before you can design an effective marketing strategy that focuses on nurturing customer relationships through brand recognition, you need to...Read more

Tags: Content Marketing By Laia Cardona, on 30 December 2021

20 Magic Copywriting Words That Sell in Marketing

In marketing, selling and converting are two of the biggest goals for most brands. The magic lies in copywriting. Good copywriting means finding the right words that trigger the action you want people to take.Read more

Tags: Strategy By Laia Cardona, on 22 December 2021

5 Link Building Tools

When it comes to running a digital marketing campaign, there is a vast array of tools and resources out there to help you promote your content more effectively. One of the most effective tools for expanding your reach relates to link building. In fac...Read more

Tags: Digital Marketing By Laia Cardona, on 8 December 2021

What Is Google Marketing Platform?

Google Marketing Platform is an online advertising and analytics platform that serves as an effective cross-channel marketing solution. It offers a fusion of Google’s tools and features to help marketing teams collaborate more effectively, create sma...Read more

Tags: Strategy By Laia Cardona, on 1 December 2021

Off-Page SEO: What You Need to Know

Off-page SEO is a vital component of a successful marketing plan. It relates to all actions that are performed outside your website to improve your ranking on the SERPs. This includes increasing your reach and social presence and focusing on link bui...Read more

Tags: Inbound Marketing By Laia Cardona, on 15 November 2021

The SEO Trends for 2022

For marketers, keeping up with digital marketing trends is absolutely critical, and SEO is no exception. The landscape has changed dramatically over the last few years. New algorithms have emerged around artificial intelligence, voice search, and mor...Read more

Tags: Branding By Laia Cardona, on 10 November 2021

Brand Development: What You Need to Know

Brand development is an integral part of any effective marketing plan. This is because your brand is arguably your most valuable asset. It represents your core identity and values as a company, and it connects you to your target market. You should th...Read more

Tags: Branding By Laia Cardona, on 26 October 2021

Brand Salience: What Is It and How Do You Measure It?

Branding is one of the most important elements of any marketing plan. It represents your visual identity, and it helps potential customers understand who you are, what you represent, and what you have to offer. However, it’s not just a case of improv...Read more

Tags: Inbound Marketing By Laia Cardona, on 21 October 2021

Pillar Pages and Topic Clusters: Examples and Strategy [+video]

For years and years, inbound marketing and SEO strategies have been based around individual keywords. But user behavior and the way search engines work are constantly changing. The result is that we have to rethink the way we organize our content.Read more

Tags: Inbound Marketing By Laia Cardona, on 11 October 2021

MQL and SQL in Inbound Marketing: How to Generate and Measure Leads

Lead generation is a fundamental pillar of inbound marketing. But as marketers know, not all leads are the same.Read more