Marketing Blog

Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: Digital Marketing By Laia Cardona, on 22 March 2023

HubSpot Onboarding: 7 Mistakes to Avoid

HubSpot is one of the most famous CRM platforms. It has all the necessary tools for marketing, sales, customer service, and content management teams to do their work in an agile way. In short, it is a great ally for the inbound marketing strategy of ...Read more

Tags: Content Marketing By Laia Cardona, on 20 March 2023

What Is Branded Content? Definition, Advantages & Examples

Branded content is a great way to help your brand stand out in an overly saturated market. Today, people are overwhelmed with ads to the point where many of them resort to ad blockers and develop ad blindness. To combat this, brands need to look for ...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 14 March 2023

What Is Direct Marketing? Benefits, Steps, and Examples

What exactly is direct marketing, and how can you create this type of strategy? For starters, it is one of the most effective marketing methods and has many benefits, including clearly measurable results.Read more

Tags: Digital Marketing By Laia Cardona, on 2 March 2023

Crawl Depth: What It Is and How to Optimize It

Crawl Depth is an important metric within SEO, as it refers to the level of depth which the bots of search engines like Google must reach to find a web page. Knowing how to optimize this is fundamental to improving your positioning.Read more

Tags: Diseño Web & UX By Laia Cardona, on 28 February 2023

401 Error: What It Is and How to Fix It

In this article we’ll help you understand what a 401 error is, why it occurs, and how you can solve it so that neither you nor your users will encounter it again.Read more

By Laia Cardona, on 23 February 2023

What Is Lazy Loading and How Can It Optimize Your Web Performance?

If you have a website or an ecommerce site for your business, it most likely contains a lot of images, videos, and data. This large amount of information can slow down the loading of your website, harming not only the user experience, but also your S...Read more

Tags: Performance Marketing By Laia Cardona, on 22 February 2023

Retail Marketing: What It Is and How to Use It in Your Store?

There are many different types of marketing strategies that can generate more sales, but one of the most effective is retail marketing. This strategy groups together actions that aim to improve customer experiences in order to make the sale.Read more

Tags: Influencer Marketing By Laia Cardona, on 21 February 2023

Key Opinion Leader: Who Are They and What's Their Role in Marketing?

KOLs (Key Opinion Leader) are becoming increasingly important in marketing, and although they are often confused with influencers, there are a few differences between the two. In this article we’re explaining exactly what a KOL is and what role they ...Read more

Tags: Digital Marketing By Laia Cardona, on 1 February 2023

ChatGPT: What It Is, How to Use It, and Its Benefits

In November 2022, ChatGPT came to light, revolutionizing the world of Artificial Intelligence. Some say that this technology could even take Google's place as a search engine. But what exactly is it? In this article we tell you all about this system ...Read more

Tags: Social Media & Social Ads By Laia Cardona, on 31 January 2023

Top Trends in Social Media for 2023

Staying up to date on the latest digital marketing trends is key if you work in social media. If you don't want to be left behind with your social media strategy, here are some social media trends that you can start implementing now to see results as...Read more

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