SEO is a marathon, not a sprint. Instead of obsessing over short-term results, you need to look at it as an investment that will pay off for years to come.Read more

Some marketing teams resist the idea of giving away free content online that holds educational value, for fear of it resulting in less profit. Have you ever found yourself wondering: Why would clients purchase our products and services if we have alr...Read more

Most companies today are aware that creating and sharing a constant stream of content related to their brand is a must for visibility and outreach in order to let the world know about their company and the products or services they offer. Read more

Crawl budget is a very important metric in SEO, as well as one of the elements that can help optimize and position a web page. Despite its importance, it is not a frequently discussed topic when talking about SEO. Read more

Content marketing will be one of the areas that companies invest in the most in the next few years. However, as technology and consumer habits evolve, the way content is created will also have to change.Read more

Earning a HubSpot Certification is a fantastic way to grow your marketing knowledge and show others you’re up to date with industry trends. HubSpot is a leader in inbound marketing and sales software and has designed courses that are easily accessibl...Read more

Though Google is one of the most used search engines and many brands focus exclusively on getting a good SEO positioning within it, there are alternatives to Google used in other countries. Read more

PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is very efficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing th...Read more

When trying to achieve a good SEO positioning in a fraudulent way or violating any of the Google Webmaster Guidelines, you could get a google penalty.Read more

The many conveniences of the Internet have made it possible for us to get just about anything in a very short time. This brings a lot of advantages, but it also means that demand is higher and deadlines shorter.Read more