English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: Inbound Marketing By Laia Cardona, on 22 Oct 2020

Inbound Marketing Content For Every Stage of The Sales Funnel

Inbound marketing and content marketing have always gone hand in hand.Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 08 Oct 2020

What is A/B Testing? Examples, Definition, and Benefits

If you want to optimize your marketing efforts and make the absolute most of your budget, A/B testing is your secret weapon. It is a very simple and easy-to-use methodology, which only requires a little bit of organization, consistency and discipline...Read more

By Laia Cardona, on 06 Oct 2020

Amazon Advertising: Beginner's Guide

Do you sell physical products online and want to link your campaigns to sales? Amazon Advertising is the solution you’re looking for.Read more

Tags: Social Media & Social Ads By Laia Cardona, on 22 Sep 2020

What Is A Digital Ad Trafficker And What Are Its Functions?

In the digital marketing industry, new jobs and needs are constantly popping up, and demand for these skills is growing much faster than the supply of professionals. A great example of this are digital ad traffickers, who have gone from not existing ...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 17 Sep 2020

How to Increase Online Sales for your eCommerce: 10 Tips

Increasing sales, especially online, is a pretty constant marketing objective... but the competition can get tough. When consumers have thousands and thousands of products just clicks away, how can you differentiate your brand and stand out?Read more

By Laia Cardona, on 09 Sep 2020

How to Create SEO Friendly Content: 11 Techniques

There are many elements that influence SEO ranking, and it may seem like having controlling them all is mission impossible. But the truth is you only have to go step by step.Read more

Tags: Video Marketing By Laia Cardona, on 03 Sep 2020

What is Video Marketing? Examples and Advantages

Did you know that your competitors are already using video in their content strategy? According to a recent study by HubSpot, 81% of brands are currently doing video marketing.Read more

Tags: Inbound Marketing By Laia Cardona, on 01 Sep 2020

Pillar Pages and Topic Clusters: Examples and Strategy

For years and years, inbound marketing and SEO strategies have been based around individual keywords. But user behavior and the way search engines work are constantly changing, and the result is that we have to rethink the way we organize our content...Read more

Tags: SEO & SEM By Laia Cardona, on 13 Aug 2020

The Best URL Structure for SEO

When we talk about on page SEO, many times we’re talking about the typical techniques used to optimize headlines, meta descriptions or content. But there is a small yet mighty force that can have a big impact on your website’s positioning on search e...Read more

Tags: Social Marketing, Social Media & Social Ads By Laia Cardona, on 13 Jul 2020

14 Free Marketing Tools and Techniques for Instagram Advertising

What would become of us digital marketers without our free marketing tools and techniques? They take some weight off our shoulders, help us organize ourselves, and generally make our lives a lot easier while saving a few bucks. We've listed some of o...Read more