Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: Inbound Marketing By Laia Cardona, on 11 Oct 2021

MQL and SQL in Inbound Marketing: How to Generate and Measure Leads

Lead generation is a fundamental pillar of inbound marketing. But as marketers know, not all leads are the same.Read more

Tags: Performance Marketing By Laia Cardona, on 13 Sep 2021

The Ultimate Guide to Performance Marketing

In this article, we are going to explain exactly what performance marketing is, and its advantages and disadvantages for agencies and advertisers. This will help you evaluate whether this is the right strategy for you and your brand.Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 13 Sep 2021

Video Marketing on Social Media: Trends and Benefits

Did you know that your competitors are already using video in their content strategies? According a recent study from Wyzowl, 86% of brands already use video in their marketing strategies.Read more

Tags: Content Marketing By Laia Cardona, on 13 Sep 2021

Digital Asset Management: Benefits and Tools

Have you ever thought about how you manage your digital assets? As you implement your marketing plan, you accumulate more and more pieces of data, content in different formats, licenses, accounts on different platforms, etc. This can become chaotic a...Read more

Tags: Digital Marketing By Laia Cardona, on 20 Aug 2021

100 of the Best Slogans To Inspire Your Next Campaign

In advertising, a great, memorable slogan is essential because when a brand hits the nail on the head, the result is unforgettable.Read more

Tags: Digital Marketing By Laia Cardona, on 20 Aug 2021

3 Great Examples of Direct Marketing

The most powerful and innovative direct marketing strategies provoke a reaction from the target audience. Striking graphics or a funny advertisement can make a brand memorable and cause the public to share its content online and even make it go viral...Read more

Tags: Digital Marketing By Laia Cardona, on 17 Aug 2021

What Is A Target Market? 5 Defining Characteristics

The target market is an idea as old as marketing itself. After all, a brand's products or services can't fit everyone. For marketing to be effective, it’s necessary to target a specific group of people with specific needs. Being clear about your targ...Read more

Tags: Strategy By Laia Cardona, on 16 Aug 2021

Market Segmentation: Definition and Effective Strategies

If you try to reach everyone with your marketing, chances are you won't really reach anyone. We live in a very competitive environment, and what delights one group of consumers may leave another completely indifferent. If you want to get your message...Read more

Tags: Digital Marketing By Laia Cardona, on 12 Aug 2021

7 Steps to Creating Your Marketing Budget

Marketing is one of the most significant investments a company makes, and as such, it can represent an important part of its annual expenses. To properly manage this expense and ensure that you are getting a good return on investment, it is essential...Read more

Tags: Digital Advertising By Laia Cardona, on 30 Jul 2021

Advertising Strategies: What Types There Are and 10 Examples

Advertising is an essential ingredient in the success of any brand, as it is the way you make yourself known to the public and attract new customers.Read more