Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.
Brand marketing is the process of establishing and growing a relationship between a brand and consumers. But before you can design an effective marketing strategy that focuses on nurturing customer relationships through brand recognition, you need to...Read more
In marketing, selling and converting are two of the biggest goals for most brands. The magic lies in copywriting. Good copywriting means finding the right words that trigger the action you want people to take.Read more
When it comes to running a digital marketing campaign, there is a vast array of tools and resources out there to help you promote your content more effectively. One of the most effective tools for expanding your reach relates to link building. In fac...Read more
Google Marketing Platform is an online advertising and analytics platform that serves as an effective cross-channel marketing solution. It offers a fusion of Google’s tools and features to help marketing teams collaborate more effectively, create sma...Read more
Off-page SEO is a vital component of a successful marketing plan. It relates to all actions that are performed outside your website to improve your ranking on the SERPs. This includes increasing your reach and social presence and focusing on link bui...Read more
For marketers, keeping up with digital marketing trends is absolutely critical, and SEO is no exception. The landscape has changed dramatically over the last few years. New algorithms have emerged around artificial intelligence, voice search, and mor...Read more
Brand development is an integral part of any effective marketing plan. This is because your brand is arguably your most valuable asset. It represents your core identity and values as a company, and it connects you to your target market. You should th...Read more
Branding is one of the most important elements of any marketing plan. It represents your visual identity, and it helps potential customers understand who you are, what you represent, and what you have to offer. However, it’s not just a case of improv...Read more
![Pillar Pages and Topic Clusters: Examples and Strategy [+video]](https://f.hubspotusercontent10.net/hub/156214/hubfs/blog/Pillar%20Pages%20and%20Topic%20Clusters_%20Examples%20and%20Strategy.jpg?width=758&height=396&name=Pillar%20Pages%20and%20Topic%20Clusters_%20Examples%20and%20Strategy.jpg "Pillar Pages and Topic Clusters: Examples and Strategy [+video]")
For years and years, inbound marketing and SEO strategies have been based around individual keywords. But user behavior and the way search engines work are constantly changing. The result is that we have to rethink the way we organize our content.Read more
Lead generation is a fundamental pillar of inbound marketing. But as marketers know, not all leads are the same.Read more
