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Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación.

Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

Author articles

Tags: SEO & SEM By Laia Cardona, on 11 March 2025

Omnisearch: How to Optimize for the Evolving Digital Search Ecosystem

Omnisearch optimization is the next step in the evolution of traditional SEO. This strategy encompasses all the channels where users search for information—spanning Google, YouTube, TikTok, Instagram, and generative AI platforms like ChatGPT and Perp... Read more

Tags: Content Marketing By Laia Cardona, on 20 February 2025

Content Planning Made Simple: Strategies to Drive Engagement and Growth

Creating content is one of the most powerful ways to connect with your audience, build trust, and drive growth. But with so much content flooding the digital space every day, standing out can feel like a challenge. That’s where a smart, structured co... Read more

Tags: Digital Marketing By Laia Cardona, on 7 February 2025

Top Digital Marketing Trends for 2025

The digital marketing landscape is evolving rapidly, and 2025 is set to bring transformative changes that will shape how brands connect with their audiences. From AI-powered tools to immersive content and sustainability-focused campaigns, staying ahe... Read more

Tags: SEO & SEM By Laia Cardona, on 8 January 2025

The Most Important SEO Trends for 2025

As we start 2025, the world of SEO continues to evolve. While some fundamentals remain constant—Google still dominates global search, except in markets like Russia and China, where Yandex and Baidu lead—emerging trends are reshaping how businesses ap... Read more

Tags: Digital Advertising By Laia Cardona, on 17 December 2024

15 Out-Of-Home Advertising Trends for 2025

As we move into 2025, Out-Of-Home (OOH) advertising is set to undergo significant transformation. With advances in technology, growing consumer expectations, and increasing demands for sustainability, brands must adapt their strategies to remain comp... Read more

Tags: Artificial intelligence By Laia Cardona, on 20 November 2024

Introducing ChatGPT Search: Features and Benefits You Should Know

The launch of ChatGPT Search marks a significant turning point in the landscape of internet search. We're deeply interested in how this shift might impact our digital strategies and the experience of users who, up until now, have relied on Google as ... Read more

Tags: Digital Advertising By Laia Cardona, on 31 October 2024

The AARRR Funnel and How to Use Pirate Metrics

The AARRR funnel is a conversion funnel that tracks the user's journey from the moment they become aware of the brand until they become a customer. The AARRR funnel is also known as the pirate funnel or pirate metrics and is often used when implement... Read more

Tags: SEO & SEM, Content Marketing By Laia Cardona, on 30 October 2024

GTMetrix: Increase Your Website Speed Today

GTMetrix is a tool that provides a detailed analysis of your website or blog's loading process. It is used in technical SEO to optimize a site's performance by generating comprehensive reports, making it easier to identify areas that need improvement... Read more

Tags: SEO & SEM, Content Marketing By Laia Cardona, on 24 October 2024

What Is an SEO Consultant and What Do They Do?

Do I need an SEO consultant? How can I find one, and how could they help me? Let’s clear up all the doubts about this profession. Read more

Tags: SEO & SEM By Laia Cardona, on 22 October 2024

What Are Technical SEO Services?

Technical SEO services focus on optimizing the infrastructure of your website so that search engines can effectively crawl, index, and rank your content. In today’s digital marketing landscape, search engine optimization (SEO) remains a cornerstone f... Read more