Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación. ______________________________________________________________________ Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

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Tags: Strategy By Laia Cardona, on 6 December 2022

Experiential Marketing: The Keys to a Successful Strategy

One of the keys to 21st-century marketing is that consumers prefer to invest in experiences rather than in material objects. In the age of social media, this is truer than ever: we want to have experiences that can be shared with others.Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 17 November 2022

What Is Intent Marketing?

Digital marketing is a way to reach the right users at the right time... or at least that's the theory. But the truth is that if you limit yourself to segmenting your campaigns with demographic data, you may be missing out on opportunities.Read more

Tags: SEO & SEM By Laia Cardona, on 8 November 2022

What Is Mobile-First Indexing and Why Is It Important?

Mobile has the upper hand when it comes to SEO and SEM since most of the searches and traffic come from these devices. Google is well aware of this. That’s why, for a few years now, it has implemented mobile-first indexing. But do you know exactly wh...Read more

Tags: Captación de Leads By Laia Cardona, on 26 October 2022

Cloud-Based CRM: What is It and What Is the Best Solutions for You?

To schedule, organize and store customer relationships, a company can use either a local CRM or a cloud CRM. While local CRMs are installed on devices as a program or application, cloud CRMs, such as Hubspot, offer their services through the Internet...Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 6 October 2022

Digital Marketing Audit: What It Is, What It Includes, and How to Do It

Digital marketing is more complex and important than ever. Omnichannel customer journeys, multiple touch points, metrics from different sources... all of these make it difficult to obtain a global view of what is happening.Read more

Tags: Digital Advertising By Laia Cardona, on 5 October 2022

What is Eye Tracking? Function and Benefits in Marketing

In digital marketing, usability is key. In order to offer a satisfactory experience to your potential customers, the first step is to know how they use your website and how you can improve it to adapt to their needs and preferences. Fortunately, toda...Read more

Tags: Social Media & Social Ads By Laia Cardona, on 29 September 2022

What Is Twitter Blue?

In 2021, Twitter launched Twitter Blue. Although it's currently only available on Android, iOS, and the web in the United States, Canada, New Zealand, and Australia, you can try to access it with a VPN. Read more

Tags: Email Marketing By Laia Cardona, on 15 September 2022

What Is an Email Marketing API and What Is Its Function?

Email marketing is an essential component of digital marketing. In addition to having a high ROI, it’s a very versatile tool capable of adapting to all types of brands and campaigns. In this article, we are going to talk about an email marketing API....Read more

Tags: Content Marketing By Laia Cardona, on 14 September 2022

Copywriting: How to Write Creative Titles for Articles

Although copywriting may seem easy, it is not so easy to make article titles intriguing and creative. Considering it is one of the most important marketing elements in copywriting, you should be paying extra attention to creating an engaging one. Read more

Tags: SEO & SEM By Laia Cardona, on 8 September 2022

What Are Zero Click Searches?

The zero click search, which translates to searches without clicks, is something that content creators have been very concerned about lately because it can negatively affect a web page's SEO positioning. Read more

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