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Laia Cardona

Responsable de la estrategia de inbound marketing en Cyberclick. Gestión del CRM con Hubspot, de la base de datos y creación de la estrategia global de contenidos, workflows y lead nurturing. Experiencia en marketing digital, comunicación digital y periodismo en medios de comunicación.

Responsible for the inbound marketing strategy at Cyberclick. Experience in digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

Author articles

Tags: SEO & SEM By Laia Cardona, on 19 June 2024

SEO Audit Checklist for 2024

In the dynamic world of Search Engine Optimization, staying ahead of the competition requires constant vigilance and adaptation. Consistently updating and reviewing your SEO strategies is crucial for maintaining visibility and driving traffic. To hel... Read more

Tags: SEO & SEM, Google By Laia Cardona, on 23 May 2024

Helpful Content Update: How to Recover from Google's Update

The Helpful Content Update is a Google update designed to identify when a webpage's content is useful and when it is not. This allows the search engine to enhance user experience during a query, as the system can now ensure that the content appearing... Read more

Tags: SEO & SEM, Google By Laia Cardona, on 25 April 2024

Google Perspectives: Understanding Its Mechanisms and Implications

Google Perspectives is a new filter in Google Search that joins existing ones like Google Images, Google Videos, and Google News, among others. When clicking on the Google Perspectives filter, the search engine provides us with a selection of pages w... Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 4 April 2024

What Is Affiliate Marketing? Definition and Benefits

Affiliate marketing is a reward-based process in which brands (sometimes called creators) pay out a commission to an affiliate, a business or individual for promoting their products. This could be simply sending traffic to the brand’s site or generat... Read more

Tags: SEO & SEM By Laia Cardona, on 27 February 2024

Content Syndication: What It Is and How It Impacts SEO

Content syndication is a fascinating practice within a content marketing strategy. Surprisingly, not many people leverage it—either due to lack of awareness or concerns about potential negative impacts on SEO positioning. So, what exactly is content ... Read more

Tags: SEO & SEM By Laia Cardona, on 22 February 2024

SEO Analysis: 15 Marketing Tools To Improve Your Positioning

This article contains sponsored links. Read more

Tags: SEO & SEM By Laia Cardona, on 14 February 2024

What Is a Google Update and How Does It Impact the Digital Landscape

In the realm of searches, Google updates refer to modifications in Google's algorithm that affect the ranking of search results. These updates introduce new factors influencing positioning and/or render previously significant factors less important. Read more

Tags: Influencer Marketing By Laia Cardona, on 24 January 2024

10 Influencer Marketing Trends for 2024

Influencers have become one of those resources that are always a top digital marketing trend. However, and taking into account that most brands resort to them to gain visibility and credibility and generate sales, not everything works. For this very ... Read more

Tags: Digital Marketing By Laia Cardona, on 23 January 2024

Top Marketing Trends for 2024

As we step into 2024, the marketing landscape continues to evolve at a rapid pace, shaped by technological advancements and changing consumer behaviors. This year, marketers are expected to navigate through a mix of emerging trends that promise to re... Read more

Tags: Email Marketing By Laia Cardona, on 17 January 2024

Hard Bounce: Definition, Causes and Recommendations to Prevent It

Encountering a hard bounce is quite common in an email marketing strategy. But what is it, and how can hard bounce be avoided? Read more