Many companies are beginning to see the value of incorporating customer success into their overall marketing plan. This is because creating connections and improving the customer experience have become increasingly important for brands over the past ...Read more

Customer Lifetime Value (CLV) is a key marketing metric used to measure how valuable a customer is to your company. Rather than focusing on individual transactions, CLV aims to track the entire customer journey with your brand. This enables you to ma...Read more

Generating leads is a basic marketing objective for most companies, but not all leads are the same. Some of them are practically ready to buy, while others are "false leads" that you will never be able to convert into customers. Having a good lead qu...Read more

Engaging, converting, and retaining customers is the ultimate goal of any marketing strategy, and nurturing customer relationships is a big part of this. After all, it is much easier and cheaper in the long run to get repeat business from existing cu...Read more

Designing a creative Unique Selling Proposition is an integral part of successfully marketing a brand, especially when you are competing in an already saturated market. It can help you position your brand and products and gain a competitive advantage...Read more

Using the right CRM for your company facilitates collaboration between marketing and sales and improves the relationship with your customers throughout their lifecycle. In essence, a CRM is a software that stores all customer information like contact...Read more

Conversational commerce is a marketing strategy used to engage consumers, reach new markets, and build loyalty. Conversational tools include chatbots, voice assistants, and messaging apps. The aim is to provide customers with convenience and personal...Read more

In the world of inbound marketing, every industry has its own unique techniques that are effective. Depending on the industry you are in, you will find that different strategies connect with your consumers and attract them to your brand.Read more

Inbound marketing can be useful to companies of all industries and sizes, including small and medium enterprises (SMEs). Inbound is not only for large brands, as small and medium-sized businesses can also reap many benefits using an inbound strategy.Read more

In order for your inbound marketing strategy to come to fruition, you need to have the right tools. If your information is distributed across various different websites and you’re having to comb through leads manually, then you’re wasting valuable ho...Read more