Designing a creative Unique Selling Proposition is an integral part of successfully marketing a brand, especially when you are competing in an already saturated market. It can help you position your brand and products and gain a competitive advantage...Read more

Using the right CRM for your company facilitates collaboration between marketing and sales and improves the relationship with your customers throughout their lifecycle. In essence, a CRM is a software that stores all customer information like contact...Read more

Conversational commerce is a marketing strategy used to engage consumers, reach new markets, and build loyalty. Conversational tools include chatbots, voice assistants, and messaging apps. The aim is to provide customers with convenience and personal...Read more

In the world of inbound marketing, every industry has its own unique techniques that are effective. Depending on the industry you are in, you will find that different strategies connect with your consumers and attract them to your brand.Read more

Inbound marketing can be useful to companies of all industries and sizes, including small and medium enterprises (SMEs). Inbound is not only for large brands, as small and medium-sized businesses can also reap many benefits using an inbound strategy.Read more

In order for your inbound marketing strategy to come to fruition, you need to have the right tools. If your information is distributed across various different websites and you’re having to comb through leads manually, then you’re wasting valuable ho...Read more

The way consumers shop has changed. According to Google, "53% of shoppers say they always do research before they make a purchase to ensure they are making the best possible choice."Read more

Every marketer has a toolbox. Whether it’s a killer email marketing platform, social media schedulers, or productivity tracker. We all have those special little things that help us do our job just a little bit better. But what tools do you use for le...Read more