Digital healthcare is undergoing rapid changes driven by technological advancements and a heightened focus on patient-centric care. This year, several key trends will shape the future of health from AI-driven analytics to wearable tech, which offer i... Read more
Today, we’re diving into B2B and B2C marketing—what they are, their benefits, and some real-world examples. Knowing the difference between these two is key to building effective marketing strategies and setting yourself up for success. Here’s why. Read more
CRM stands for Customer Relationship Management. It is a software tool designed to organize, manage, and automate a company’s interactions and marketing efforts with its current and potential clients. In the healthcare sector, CRM tools are used to i... Read more
As we move towards 2025, new technologies, shifting consumer behaviors, and data-driven strategies are reshaping how businesses approach marketing and sales. From hyper automation to immersive experiences, the future of sales is more dynamic and inte... Read more
As we move further into 2025, marketing automation continues to evolve, driven by technological advancements and changing consumer behaviors. By 2025, marketing automation will focus more on personalization, efficiency, and data-driven strategies, re... Read more
Nobody's perfect, but in the world of ecommerce, every detail matters. That’s why it’s crucial to regularly review your online store to make sure everything runs smoothly and fix any issues that might arise. Read more
Sequences in HubSpot are a particularly interesting tool for any sales strategy, enabling the automation of specific actions to unfold at precise moments. Within these automated actions, you can find tasks ranging from sending HubSpot email marketing... Read more
Amazon Q is a conversational chatbot developed by Amazon using Artificial Intelligence, specifically designed for professional and business purposes and integrated into Amazon Web Services (AWS). The developers aim to assist business professionals, i... Read more
Discover the power of HubSpot playbooks—a valuable asset for your sales team. These playbooks serve as indispensable tools, providing robust support for your team's daily endeavors, ultimately enhancing their ability to achieve optimal results. By co... Read more
Every brand allocates a specific portion of its annual budget to advertising. It is essential to have metrics that enable the analysis of campaigns to determine their profitability, such as ACOS (Advertising Cost of Sales). But what exactly is ACOS, ... Read more
