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Marina Sala

Inbound Marketing Specialist en Cyberclick. Responsable de la estrategia y desarrollo de campañas de clientes.

Inbound Marketing Specialist at Cyberclick. Responsible for the strategy and development of customer campaigns.

Author articles

Tags: Inbound Marketing By Marina Sala, on 11 February 2025

Healthcare CRM: What It Is and How It Can Revolutionize Your Business

CRM stands for Customer Relationship Management. It is a software tool designed to organize, manage, and automate a company’s interactions and marketing efforts with its current and potential clients. In the healthcare sector, CRM tools are used to i... Read more

Tags: Online Sales By Marina Sala, on 7 February 2025

Sales Trends Transforming the Commercial Landscape in 2025

As we move towards 2025, new technologies, shifting consumer behaviors, and data-driven strategies are reshaping how businesses approach marketing and sales. From hyper automation to immersive experiences, the future of sales is more dynamic and inte... Read more

Tags: Digital Marketing By Marina Sala, on 7 February 2025

10 Marketing Automation Trends for 2025

As we move further into 2025, marketing automation continues to evolve, driven by technological advancements and changing consumer behaviors. By 2025, marketing automation will focus more on personalization, efficiency, and data-driven strategies, re... Read more

Tags: Ecommerce By Marina Sala, on 28 January 2025

Overcoming 5 Common Ecommerce Friction Points to Seize Opportunities

Nobody's perfect, but in the world of ecommerce, every detail matters. That’s why it’s crucial to regularly review your online store to make sure everything runs smoothly and fix any issues that might arise. Read more

Tags: Online Sales, HubSpot By Marina Sala, on 28 March 2024

Hubspot Sales Sequences: What They Are and How To Create Them

Sequences in HubSpot are a particularly interesting tool for any sales strategy, enabling the automation of specific actions to unfold at precise moments. Within these automated actions, you can find tasks ranging from sending HubSpot email marketing... Read more

Tags: Digital Marketing By Marina Sala, on 5 March 2024

What Is Amazon Q and How Can You Use It?

Amazon Q is a conversational chatbot developed by Amazon using Artificial Intelligence, specifically designed for professional and business purposes and integrated into Amazon Web Services (AWS). The developers aim to assist business professionals, i... Read more

Tags: HubSpot By Marina Sala, on 28 February 2024

What Are HubSpot Playbooks and How Can They Help You Boost Sales?

Discover the power of HubSpot playbooks—a valuable asset for your sales team. These playbooks serve as indispensable tools, providing robust support for your team's daily endeavors, ultimately enhancing their ability to achieve optimal results. By co... Read more

Tags: Digital Advertising By Marina Sala, on 3 January 2024

Advertising Cost of Sales (ACOS) in Digital Advertising Explained

Every brand allocates a specific portion of its annual budget to advertising. It is essential to have metrics that enable the analysis of campaigns to determine their profitability, such as ACOS (Advertising Cost of Sales). But what exactly is ACOS, ... Read more

Tags: Online Sales By Marina Sala, on 18 September 2023

How to Turn Sales Objections into Opportunities

In the fast-paced world of digital marketing, businesses must be prepared to handle sales objections at any stage of the customer journey. In this article, we will discuss the importance of sales objections and effective strategies for overcoming the... Read more

Tags: Inbound Marketing By Marina Sala, on 16 August 2023

How to Generate Sales Leads Without Cold Calling: 10 Tips

Most people reject calls from unknown numbers, so cold calling is not the best way to generate leads. Below, we're sharing alternatives for getting prospective clients in a quicker and more effective way. Read more