Sequences in HubSpot are a particularly interesting tool for any sales strategy, enabling the automation of specific actions to unfold at precise moments. Within these automated actions, you can find tasks ranging from sending HubSpot email marketing... Read more
Marina Sala
Inbound Marketing Specialist en Cyberclick. Responsable de la estrategia y desarrollo de campañas de clientes.
Inbound Marketing Specialist at Cyberclick. Responsible for the strategy and development of customer campaigns.
Author articles
Amazon Q is a conversational chatbot developed by Amazon using Artificial Intelligence, specifically designed for professional and business purposes and integrated into Amazon Web Services (AWS). The developers aim to assist business professionals, i... Read more
Discover the power of HubSpot playbooks—a valuable asset for your sales team. These playbooks serve as indispensable tools, providing robust support for your team's daily endeavors, ultimately enhancing their ability to achieve optimal results. By co... Read more
Every brand allocates a specific portion of its annual budget to advertising. It is essential to have metrics that enable the analysis of campaigns to determine their profitability, such as ACOS (Advertising Cost of Sales). But what exactly is ACOS, ... Read more
In the fast-paced world of digital marketing, businesses must be prepared to handle sales objections at any stage of the customer journey. In this article, we will discuss the importance of sales objections and effective strategies for overcoming the... Read more
Most people reject calls from unknown numbers, so cold calling is not the best way to generate leads. Below, we're sharing alternatives for getting prospective clients in a quicker and more effective way. Read more
Maintaining satisfied and well-attended customers is one of the foundations of any company and any inbound marketing strategy. It is crucial to have effective customer service software to support you in achieving this goal. Today, Zendesk and HubSpot... Read more
Among the many marketing plans, the ones related to gaining consumer trust are some of the most important. This is mainly because without this trust, consumers will not bet on the product or service offered by a brand and will go to the competition. Read more
HubSpot vs. Pipedrive: What's the Best CRM for Your Company?
A CRM (Customer Relationship Management) is software that helps companies manage and organize customer relationships. Though there are many such platforms on the market, HubSpot and Pipedrive are among the most popular. If you are trying to decide be... Read more
If your company has multiple departments in different regions (either nationally or internationally), you may have noticed how difficult it can be to keep your Hubspot account organized and running smoothly. If you're still considering using Hubspot,... Read more