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Marina Sala

Inbound Marketing Specialist en Cyberclick. Responsable de la estrategia y desarrollo de campañas de clientes.

Inbound Marketing Specialist at Cyberclick. Responsible for the strategy and development of customer campaigns.

Author articles

Tags: Online Sales, HubSpot By Marina Sala, on 28 March 2024

Hubspot Sales Sequences: What They Are and How To Create Them

Sequences in HubSpot are a particularly interesting tool for any sales strategy, enabling the automation of specific actions to unfold at precise moments. Within these automated actions, you can find tasks ranging from sending HubSpot email marketing... Read more

Tags: Digital Marketing By Marina Sala, on 5 March 2024

What Is Amazon Q and How Can You Use It?

Amazon Q is a conversational chatbot developed by Amazon using Artificial Intelligence, specifically designed for professional and business purposes and integrated into Amazon Web Services (AWS). The developers aim to assist business professionals, i... Read more

Tags: HubSpot By Marina Sala, on 28 February 2024

What Are HubSpot Playbooks and How Can They Help You Boost Sales?

Discover the power of HubSpot playbooks—a valuable asset for your sales team. These playbooks serve as indispensable tools, providing robust support for your team's daily endeavors, ultimately enhancing their ability to achieve optimal results. By co... Read more

Tags: Digital Advertising By Marina Sala, on 3 January 2024

Advertising Cost of Sales (ACOS) in Digital Advertising Explained

Every brand allocates a specific portion of its annual budget to advertising. It is essential to have metrics that enable the analysis of campaigns to determine their profitability, such as ACOS (Advertising Cost of Sales). But what exactly is ACOS, ... Read more

Tags: Online Sales By Marina Sala, on 18 September 2023

How to Turn Sales Objections into Opportunities

In the fast-paced world of digital marketing, businesses must be prepared to handle sales objections at any stage of the customer journey. In this article, we will discuss the importance of sales objections and effective strategies for overcoming the... Read more

Tags: Inbound Marketing By Marina Sala, on 16 August 2023

How to Generate Sales Leads Without Cold Calling: 10 Tips

Most people reject calls from unknown numbers, so cold calling is not the best way to generate leads. Below, we're sharing alternatives for getting prospective clients in a quicker and more effective way. Read more

Tags: HubSpot By Marina Sala, on 28 June 2023

Zendesk vs. HubSpot: Choosing the Best for Customer Service Excellence

Maintaining satisfied and well-attended customers is one of the foundations of any company and any inbound marketing strategy. It is crucial to have effective customer service software to support you in achieving this goal. Today, Zendesk and HubSpot... Read more

Tags: Digital Marketing By Marina Sala, on 21 June 2023

Consumer Trust: What Is It?

Among the many marketing plans, the ones related to gaining consumer trust are some of the most important. This is mainly because without this trust, consumers will not bet on the product or service offered by a brand and will go to the competition. Read more

By Marina Sala, on 15 June 2023

HubSpot vs. Pipedrive: What's the Best CRM for Your Company?

A CRM (Customer Relationship Management) is software that helps companies manage and organize customer relationships. Though there are many such platforms on the market, HubSpot and Pipedrive are among the most popular. If you are trying to decide be... Read more

Tags: HubSpot By Marina Sala, on 30 March 2023

HubSpot Best Practices for Assigning Permissions and Teams

If your company has multiple departments in different regions (either nationally or internationally), you may have noticed how difficult it can be to keep your Hubspot account organized and running smoothly. If you're still considering using Hubspot,... Read more