Email marketing is an incredibly powerful tool, but often it is not used to its full extent.Many companies do not see the need to innovate beyond imitating the good ideas from competitors, or simply those responsible are so engrossed in the day-to-da... Read more
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Social media marketing has been around for quite a while, but not all companies know the best practices to take advantage of its full potential. How do we get from social media engagement to improved sales results? It involves knowing how to design a... Read more
Along the lines that the key to achieving happiness is knowing yourself, the key to achieving success in marketing is, knowing your clients. Read more
In the world of marketing, selling more is the great obsession of many brands ... and sometimes, the trick is to find the right word. Throughout many years of work and testing, marketers have been finding a series of "words that convert". These words... Read more
"How to be happy?" It’s perhaps the greatest question of mankind. If we take into account that we spend more time at work than in any other activity, happiness at work almost becomes a transcendental matter. Read more
When you hear the concept “Native Advertising" do you automatically think of content marketing? What about the other way around? There are still a lot of people who get these two concepts mixed up, but if you want to be successful in digital marketin... Read more
Creating digital content is one of the most time-consuming tasks. While other areas of marketing are increasingly automated, digital content still requires us to devote effort and creativity. To effortlessly allow your creativity to flow, today we’re... Read more
By Jessica Bubenheim, on 12 September 2018
Who are the DINKY target market segment?
Having children is no longer a social obligation today but a personal decision that everyone can take. The term DINKY stands for Double Income No Kids Yet and includes the target market segment of people who are married or who live as a pair in a 2-p... Read more
Core to each viral technique is giving each user a clear incentive to share your marketing content quickly. We’re exploring how each technique has proven to be a fun way to for users to spread content virally. These proven viral marketing campaigns i... Read more
There’s been a lot of buzz around artificial intelligence in recent years and surely that’s not going to change any time soon. As technology evolves, we’re reaching new heights of artificial intelligence systems capable of more human customer interac... Read more
