Creating viral content on TikTok is much more accessible than on other platforms, such as Instagram. If you as a brand or a content creator are considering developing a strategy for this social media platform you are in the right place! We also have ... Read more
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Viral marketing can work like magic for marketers. It’s an organic, insanely rapid way to spread awareness about a brand, product, or service. That being said, it can be very challenging, and sometimes you need a little bit of inspiration to get your... Read more
By this point, you are most likely already familiar with native advertising and the many advantages it can bring (if not, you can read all about it in this article). This style of digital advertising can be very beneficial for both advertisers and us... Read more
Google MUM is an algorithm endowed with artificial intelligence that can affect SEO, since it's able to precisely understand any type of content. This allows it to give answers that are much more in line with the user's search intent. But what exactl... Read more
An advertising strategy is an action plan designed to increase sales of certain products or services, attract new customers, and invite existing ones to make multiple purchases--things that are essential to any brand. Read more
Engagement rate is one of the primary measurements for any social media marketing campaign, that measures how actively your audience interacts with your content. Although it can be hard to pinpoint what a "good" engagement rate looks like, it is impo... Read more
Instagram giveaways are a great, effective way to increase engagement with your customers and social media followers and create excitement around your brand. But, it takes more than just a random giveaway prize to make a successful giveaway strategy.... Read more
International marketing can be defined as the tactics and methods used to market products and services in multiple countries. This could be in the form of import/export, franchising, licensing, and online sales. Although increasing globalization and ... Read more
The use of AI in marketing is on the rise and it’s no surprise why. It holds tremendous potential to help us optimize, improve, and streamline our marketing efforts with increased efficiency and effectiveness. AI can power our ability to personalize ... Read more
As TikTok is gaining more momentum outside of Gen Z circles, advertisers are building up their TikTok advertising strategies. Read more
