If you ask yourself what the most important metric is to measure the success of your Facebook Ads, you would probably think ROAS or Return on Ad Spend. This figure is equivalent to ROI, as it indicates how much profit is being generated for each doll... Read more
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Facebook advertising allows you to set up multiple types of conversion events, making it a very versatile solution for all types of brands. Read more
Telegram, with more than 1 billion monthly active users, is becoming one of the most popular platforms. The app allows brands to establish a close relationship with users, which is an integral component when it comes to building credibility. Read more
The time you post your content is a really important factor when it comes to marketing on Twitch. Read more
If you use Instagram Ads or would like to have an organic brand presence on this network, understanding its metrics is key. It is the only way to keep a pulse on how your campaigns are performing and know what is needed to optimize them, Read more
Instagram, Facebook, TikTok, and Twitter are currently some of the most used social media networks. However, a new player has recently entered the space: BeReal. This social media app is based on the idea of connecting with others by sharing a photo ... Read more
Instagram has reorganized the videos in its app to offer a simpler experience. Instagram TV has been replaced with Instagram video, which merges in-feed videos with IGTV. Despite this change, the options to upload videos to Stories and create Reels a... Read more
LinkedIn metrics provide information about how your LinkedIn Ads are performing. It is essential to keep a pulse on this data to understand if your marketing efforts are yielding profitable results. Read more
When it comes to expanding your business on the Internet, there are many things to consider like choosing your scope of work, what audiences you want to target, the right marketing strategy, the resources you want to invest, etc. If you add the fact ... Read more
Retargeting is based on creating personalized advertising campaigns for users who have previously visited your website or online store. Based on the information you already have about your users, you can employ this strategy to move them further down... Read more
