Despite being a highly effective strategy, particularly due to its high open rate, SMS Marketing isn't always considered as a digital marketing strategy. Because of this, we want to explain what this strategy entails and why you should consider imple... Read more
Media planning is an important part of any marketing strategy as it consists of planning the best way to deliver a message to your target audience. This involves deciding how, when, where, and why your brand is sharing content. It also incorporates a... Read more
Earned media refers to the publicity a company or brand receives through organic means, rather than paid advertising or owned media (like your website or social media channels). It includes any content created and shared by others about your brand - ... Read more
Geofencing is a dynamic location-based technology that has transformed how businesses interact with consumers in real-time. By creating virtual boundaries around a specific geographical area, geofencing allows brands to trigger targeted marketing act... Read more
As more and more AI tools emerge, and existing tools incorporate AI functionalities into their services, you may find yourself overwhelmed by the vast array of options and unsure which is the best for your work as a marketing professional. Read more
Creating a Facebook or Meta account is the first step to being able to create Facebook Ads and promote your brand. In this guide, we'll show you how to create your account step by step, and set up all your options to get the most out of it. Let's jum... Read more
SEO on TikTok encompasses all actions aimed at optimizing your content to make it more visible to users. TikTok has its own search algorithm, so it's important to understand how it works and how to implement an SEO strategy on the platform to achieve... Read more
Supply side platform or SSPs are part of a programmatic advertising system that also involves demand side platforms or DSPs. Read more
Out of Phone is TikTok's solution designed for brands advertising on the social platform to extend beyond mobile screens and launch their campaigns on digital screens in various environments such as cinemas, restaurants, airports, and more. In essenc... Read more
Year after year, we witness new and intriguing trends in digital marketing, a sector that constantly evolves. However, within this realm, there is an area that undergoes even more renewal than others: social media. Dynamic, unstoppable, fast-paced, a... Read more
