Making a great advertising campaign is not only a matter of creativity but also of smart strategy.Read more
Numerical blog: the latest insights to digital marketing and online advertising.
Making a great advertising campaign is not only a matter of creativity but also of smart strategy.Read more
Social networks are key when it comes to content marketing, as they are a useful channel through which a company or brand can make itself known and maintain a relationship with its customers. However, being present on social networks does not necessa...Read more
Have you ever thought about creating a Facebook account? Maybe you haven't decided to join this social network yet, but you're curious. Or maybe you already use it regularly, but want to know how you can further customize your account, better configu...Read more
Advertising on Instagram is one of the best advertising options in digital marketing. Since it shares the same advertising interface as Facebook, it offers a lot of tools and interesting opportunities for marketers; whatever your business and your ta...Read more
Launched in 2018, IGTV (Instagram TV), is one of the platform’s more involved features. With this tool, Instagram has expanded the possibilities of creating and sharing videos, positioning itself as a direct competitor to YouTube. Read more
An innovation that came out this year from Facebook Ads has been the implementation of Dynamic Creative. Dynamic Creative is a new feature that allows you to automate the preparation of the creative part of ads based on the audience that you’re targe...Read more
If you want your digital marketing campaigns to give good results, you have to be able to offer visitors a second chance to become customers. This second chance is an opportunity, also known as remarketing.Read more
Advertising on Facebook through Facebook Ads is one of the most interesting tools us digital marketers have at our disposal, to reach out to an enormous audience with endless personalization options. And as if that weren’t enough, facebook simply doe...Read more
For many brands, Instagram marketing is an essential ingredient of their promotional strategy. The network’s popularity continues to grow year after year. According to the latest statistics, Instagram has more than 800 million active users per month,...Read more
A few months ago, Facebook began offering the ability to chat with artificial intelligence programs (chatbots) through their Messenger service. These programs allow users to interact with brands in entirely new ways, like, for example, by sending flo...Read more
