Attribution marketing consists of analyzing and determining the channels customers have interacted with that have influenced their purchase decisions. Consumers interact with different online and offline touchpoints before making a purchase. Therefor...Read more

In addition to being one of the most popular social networks, Instagram is also a social shopping tool. It provides a way for companies to connect with their audiences, interact with them, and expand their social media marketing strategy.Read more

Measuring the right digital marketing metrics is fundamental. But there’s so much data at our disposal that it can be difficult to know what to focus on.Read more

Attribution models are used to know the route that a user follows before making a purchase. They give us insights on which campaigns are obtaining the best results, allowing us to adjust whats not working. Thanks to TikTok’s new feature, the Attribut...Read more

TikTok is one of the trendiest social networks with more than 1 billion active monthly users, so many brands, especially those that want to reach a young audience, have incorporated it into their marketing plans. They have launched campaigns with Tik...Read more

Attribution marketing is all about knowing what channels a user interacted with before becoming a customer, what channels or platforms influenced the purchase decision, and how much time passed between the interaction and conversion.Read more

Have you ever thought about advertising on TikTok?Read more

The term brand awareness refers to the level of notoriety that a brand has among the public. If consumers associate positive values with your company and perceive it as different from the competition, it is a sign that your brand awareness is high. A...Read more

More than two years have passed since TikTok rapidly gained popularity during the pandemic. Now, it has found a place in most companies' digital marketing strategies, but there are still questions about how to measure the success of TikTok campaigns.Read more

Social media metrics allow you to understand how your strategy is performing. Among them, reach is one of the most important, since it tells you how many users have seen your post. Read more