Geofencing is a dynamic location-based technology that has transformed how businesses interact with consumers in real-time. By creating virtual boundaries around a specific geographical area, geofencing allows brands to trigger targeted marketing act... Read more
As more and more AI tools emerge, and existing tools incorporate AI functionalities into their services, you may find yourself overwhelmed by the vast array of options and unsure which is the best for your work as a marketing professional. Read more
Creating a Facebook or Meta account is the first step to being able to create Facebook Ads and promote your brand. In this guide, we'll show you how to create your account step by step, and set up all your options to get the most out of it. Let's jum... Read more
SEO on TikTok encompasses all actions aimed at optimizing your content to make it more visible to users. TikTok has its own search algorithm, so it's important to understand how it works and how to implement an SEO strategy on the platform to achieve... Read more
Supply side platform or SSPs are part of a programmatic advertising system that also involves demand side platforms or DSPs. Read more
Out of Phone is TikTok's solution designed for brands advertising on the social platform to extend beyond mobile screens and launch their campaigns on digital screens in various environments such as cinemas, restaurants, airports, and more. In essenc... Read more
Year after year, we witness new and intriguing trends in digital marketing, a sector that constantly evolves. However, within this realm, there is an area that undergoes even more renewal than others: social media. Dynamic, unstoppable, fast-paced, a... Read more
Richard Bliss, CEO and President of BlissPoint Consulting, in collaboration with the consulting firm Just Connecting, released the "4th Annual Algorithms Research." This study looks into the functioning of LinkedIn's algorithm, focusing on the key fa... Read more
Communication is the basis of all marketing. Think about it for a moment: in every campaign, we are looking to reach the ideal audience to tell them about our brand, our products or our services. Read more
To plan and execute an online advertising strategy, it is necessary to know the payment models available for your ads. Then you can determine which ones fit best with the objectives and characteristics of your campaign. In this article, we are going ... Read more
