Numerical blog: the latest insights to digital marketing and online advertising.
Have you ever thought about creating a Facebook account? Maybe you haven't decided to join this social network yet, but you're curious. Or maybe you already use it regularly, but want to know how you can further customize your account, better configu...Read more
Launched in 2018, IGTV (Instagram TV), is one of the platform’s more involved features. With this tool, Instagram has expanded the possibilities of creating and sharing videos, positioning itself as a direct competitor to YouTube. Read more
An innovation that came out this year from Facebook Ads has been the implementation of Dynamic Creative. Dynamic Creative is a new feature that allows you to automate the preparation of the creative part of ads based on the audience that you’re targe...Read more
If you want your digital marketing campaigns to give good results, you have to be able to offer visitors a second chance to become customers. This second chance is an opportunity, also known as remarketing.Read more
Advertising on Facebook through Facebook Ads is one of the most interesting tools us digital marketers have at our disposal, to reach out to an enormous audience with endless personalization options. And as if that weren’t enough, facebook simply doe...Read more
For many brands, Instagram marketing is an essential ingredient of their promotional strategy. The network’s popularity continues to grow year after year. According to the latest statistics, Instagram has more than 800 million active users per month,...Read more
A few months ago, Facebook began offering the ability to chat with artificial intelligence programs (chatbots) through their Messenger service. These programs allow users to interact with brands in entirely new ways, like, for example, by sending flo...Read more
We are just about rounding up 2016, and Instagram is as popular as it has ever been. It has been nothing but a success since its very launch in 2010, but it really took off when it was acquired by Facebook and launched its advertising solution, Insta...Read more
Did you know that 2016 is the year of the outbreak of mobile apps? More and more brands everyday are opting for including mobile apps in their digital marketing strategies. A good design and user experience are key to conquer a user’s smartphone, but...Read more
Did you know that very soon you will be able to chat with Artificial Intelligence programs on Facebook? This initiative, meant mainly for companies, allows for the automation of customer service and purchases through ecommerce, as well as offering us...Read more
