The coronavirus pandemic brought profound changes to digital marketing. Brands had to change all their plans overnight. Our industry benefited from a much faster adoption of online shopping and digital habits in general, but in return we also faced a...Read more

Conversion rate optimization (CRO) is one of the most effective strategies for converting existing web traffic into paying customers, and it should form an integral part of your marketing plan. After all, what is the point of promoting your website i...Read more

Customer pain points are one of the most important things for a brand to investigate. People buy to solve a problem, increase their happiness, or both. Everyone has problems, questions, and issues that they would like to solve, so consumers turn to p...Read more

Voice search has been growing steadily in the past few years. People are increasingly using it to search for things while they are performing other tasks because it’s faster and requires less effort. 1 in 5 searches are now made by voice, according t...Read more

In marketing, getting new customers is only part of the job. The real challenge lies in delighting them, building loyalty, and making them stay with your brand long term.Read more

Communication is the basis of all marketing. Think about it for a moment: in every campaign, we are looking to reach the ideal audience to tell them about our brand, our products or our services.Read more

Making a great advertising campaign is not only a matter of creativity but also of smart strategy.Read more

Social networks are key when it comes to content marketing, as they are a useful channel through which a company or brand can make itself known and maintain a relationship with its customers. However, being present on social networks does not necessa...Read more

Have you ever thought about creating a Facebook account? Maybe you haven't decided to join this social network yet, but you're curious. Or maybe you already use it regularly but want to know how you can further customize your account, better configur...Read more

Advertising on Instagram is one of the best advertising options in digital marketing. Since it shares the same advertising interface as Facebook, it offers a lot of tools and interesting opportunities for marketers; whatever your business and your ta...Read more