LinkedIn has more benefits than simply being a professional network where you can showcase your experience and find a job. It has become the perfect platform for companies to boost their B2B marketing strategies. In this article, we'll review how you... Read more
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Competition on TikTok is high. Getting your content to reach a large audience and stand out among competitors is not easy. This is where hashtags can help. Hashtags are keywords identified by the "#" symbol that define the content you are sharing. If... Read more
Have you ever thought about advertising on TikTok? Read more
The term brand awareness refers to the level of notoriety that a brand has among the public. If consumers associate positive values with your company and perceive it as different from the competition, it is a sign that your brand awareness is high. A... Read more
If you use TikTok to promote your brand, knowing how to interpret the analytics offered by the platform is essential to improve your strategy and achieve your goals. The TikTok analytics tool provides metrics that allow you to improve your social med... Read more
More than two years have passed since TikTok rapidly gained popularity during the pandemic. Now, it has found a place in most companies' digital marketing strategies, but there are still questions about how to measure the success of TikTok campaigns. Read more
TikTok has become one of the favorite social media platforms for marketers. However, between TikTok and Instagram Reels, many are wondering which platform is better. TikTok has the upper hand when it comes to short vertical videos, but Reels has the ... Read more
Social networks play a very important role in a business' inbound marketing strategy. They generate traffic to a website and help customers stay loyal. In recent years, TikTok has positioned itself as an excellent platform for brands to use to gain v... Read more
Social media metrics allow you to understand how your strategy is performing. Among them, reach is one of the most important, since it tells you how many users have seen your post. Read more
Social media plays a key role in online strategies and is an essential part of brand positioning. Using SEO tools to appear at the top of search engine results is very important, but a company's online presence is not complete without being active on... Read more
