The term brand awareness refers to the level of notoriety that a brand has among the public. If consumers associate positive values with your company and perceive it as different from the competition, it is a sign that your brand awareness is high. A... Read more
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If you use TikTok to promote your brand, knowing how to interpret the analytics offered by the platform is essential to improve your strategy and achieve your goals. The TikTok analytics tool provides metrics that allow you to improve your social med... Read more
More than two years have passed since TikTok rapidly gained popularity during the pandemic. Now, it has found a place in most companies' digital marketing strategies, but there are still questions about how to measure the success of TikTok campaigns. Read more
TikTok has become one of the favorite social media platforms for marketers. However, between TikTok and Instagram Reels, many are wondering which platform is better. TikTok has the upper hand when it comes to short vertical videos, but Reels has the ... Read more
Social networks play a very important role in a business' inbound marketing strategy. They generate traffic to a website and help customers stay loyal. In recent years, TikTok has positioned itself as an excellent platform for brands to use to gain v... Read more
Social media metrics allow you to understand how your strategy is performing. Among them, reach is one of the most important, since it tells you how many users have seen your post. Read more
Social media plays a key role in online strategies and is an essential part of brand positioning. Using SEO tools to appear at the top of search engine results is very important, but a company's online presence is not complete without being active on... Read more
If you ask yourself what the most important metric is to measure the success of your Facebook Ads, you would probably think ROAS or Return on Ad Spend. This figure is equivalent to ROI, as it indicates how much profit is being generated for each doll... Read more
Facebook advertising allows you to set up multiple types of conversion events, making it a very versatile solution for all types of brands. Read more
Telegram, with more than 1 billion monthly active users, is becoming one of the most popular platforms. The app allows brands to establish a close relationship with users, which is an integral component when it comes to building credibility. Read more
