Social Media & Social Ads

20 Creative and Powerful Facebook Ad Examples

By Estela Viñarás, on 30 December 2021

Do you need inspiration for your next Facebook Ads campaign? Well, you’ve come to the right place!

At Cyberclick, we love to look at examples of creative advertising campaigns. It’s always helpful to see things from another perspective and get new ideas. We’ve collected 20 of our favorite Facebook Ad examples to share. We're sure they will inspire you! 

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Creative and Powerful Facebook Ad Examples

 

20 Ads on Facebook That Work and Why

 

1. Worldwide Breast Cancer

This NGO, focusing on the early detection of breast cancer, came up with a clever way to raise awareness for the disease by using lemons to represent the warning signs of breast cancer.

The result is an ad that is simple, eye-catching, and memorable for viewers. 

 

Creative and Powerful Facebook Ad Examples

 

2. Birchbox

Birchbox is a cosmetics subscription box company that has found great success thanks in part to its video ads optimized for mobile devices that feature closeups and product demonstrations. 

 

 

3. Save the Children

The secret of this NGO’s success with Facebook Ads is based on the power of using segmented audiences. One example is this campaign that was specifically aimed at people who had previously donated. 

 

Creative and Powerful Facebook Ad Examples

4. Shutterfly

Brands that want to advertise specific products on Facebook should take advantage of Facebook’s Product Catalog. As shown in this Shutterfly example, the product catalog allows you to showcase several different products in one single ad. 

 

Creative and Powerful Facebook Ad Examples 

5. Allbirds

If video marketing sounds intimidating, let this video from Allbirds calm your nerves. In this nine-second video, the brand uses simplicity and blank space to show off the flexibility and adaptability of its shoes. This simple ad would clearly stand out on a Facebook newsfeed.

 

Creative and Powerful Facebook Ad Examples

 

6. Slack

This campaign illustrates a pain point for employees (pointless meetings) in a funny way, capturing its audience's attention at first sight. 

 

Creative and Powerful Facebook Ad Examples

7. Dollar Shave Club

Dollar Shave Club's Facebook Ads are fantastic. In the bold ad below, they go against the grain by shattering the stereotype that feminine hair removal products should be pink.

 

Creative and Powerful Facebook Ad Examples 

8. Heal

Simple but effective, this advertisement quickly gains people's trust. How? Clear and direct copy, an image with a real person, and the backing of a well-known and trusted brand.

 

20 Creative and Powerful Facebook Ad Examples

9. Kay Jewelers

A great video ad allows the brand to tell an emotional, moving story in just a few seconds. Additionally, it works perfectly fine without audio–a very important factor since most Facebook users do not usually watch videos with sound.

 

Creative and Powerful Facebook Ad Examples

10. Monday.com

Monday.com is a task management tool that is compatible with multiple different operating systems, including Mac. In this ad, the company decided to combine their logo with elements from Apple’s original logo. The result is sleek, clean and easily harnesses the power of their brand.

 

Creative and Powerful Facebook Ad Examples

 

11. Nature Box

This is another simple yet effective ad. The photograph allows viewers to clearly see the variety of snacks included in the box and the fact that you can opt for a free trial is emphasized.

 

20 Creative and Powerful Facebook Ad Examples

12. Athos

Should you choose an image that shows off your product or one that inspires your viewers? Athos chose to do both! The image in this ad manages to clearly show how the app works while also motivating its audience.

 

Creative and Powerful Facebook Ad Examples

 

13. Shopify

Shopify demonstrates the importance of knowing your target audience. In this ad, the company targeted people who were interested in DIY crafts as a hobby but never thought about making money from it. Its goal for this Facebook campaign was to inspire its audience to take the leap and start selling products online.

 

Creative and Powerful Facebook Ad Examples

20 Creative and Powerful Facebook Ad Examples

 

14. Google

How often do you see ads offering to give users money? This simple Facebook Ad from Google catches people's attention with its simple copy and bright colors, keeping them interested in the proposition. 

 

Creative and Powerful Facebook Ad Examples

15. Boston Sports Club

The image in this ad makes it clear what product is being offered. The woman’s gaze is strategically directed to the right, causing viewers to look in that direction and see the copy. All the elements are clearly focused on conversion.

 

Creative and Powerful Facebook Ad Examples 

16. The New York Times

Who said newspapers are boring? This ad from The New York Times manages to attract audiences with an intriguing headline and colorful illustration. It is hard to resist clicking!

 

Creative and Powerful Facebook Ad Examples

17. Tortuga Music Festival

Do you want to promote an event on Facebook? Be sure to include a great picture, key data (in this case, what bands are playing), dates, and the price. This is simple, yet effective.

 

Creative and Powerful Facebook Ad Examples

 

18. Bustle

This ad is an example of how to use Facebook Ads to promote content. The company Bustle used content and a striking image that they knew would attract users' attention.

 

Creative and Powerful Facebook Ad Examples

19. Amazon

Highlighting product reviews can be a very effective strategy to advertising a specific product. In the example below, Amazon took advantage of their user ratings and a popular annual event to promote one of their products.

 

Creative and Powerful Facebook Ad Examples

20. Winc

Did you know that you could use Facebook Ads for remarketing campaigns? In this ad, Winc used an image retargeting tactic to appeal to users who were looking for wine. The ad is accompanied by a compelling call to action.

 

Creative and Powerful Facebook Ad Examples

 

The Complete Guide to TikTok Marketing

Estela Viñarás

Responsable de Relación con los Clientes de Cyberclick _____________________________________________________________________ Responsible for Cyberclick Customer Relationship