By Estela Viñarás, on 28 November 2019
Do you need inspiration for you next Facebook Ads campaign? Well you’ve come to the right place!
At Cyberclick we love to look at examples of creative advertising campaigns. It’s always helpful to see things from another perspective and get new ideas. Therefore, we’ve collected 20 examples of our favorite Facebook Ads that have inspired us, and will surely inspire you too!
20 Ads on Facebook That Work and Why
1. Worldwide Breast Cancer
The NGO, whose focus is on the early detection of breast cancer, came up with a clever way to raise awareness of the disease: use lemons to represent the warning signs of breast cancer.
The result is an ad that is simple, yet eye-catching, and certainly memorable for the viewers.
Birchbox is a cosmetics subscription box company that has triumphed thanks, in part, to their videos specially adapted for mobile ads. Featuring closeups and product demonstrations, they easily capture their target audience’s attention.
3. Save the Children
The secret of this NGO’s success with Facebook Ads is based on the power of using personalized, or segmented, audiences. This campaign focused on conversion and was specifically aimed at people who had previously donated.
Brands that want to advertise specific products on Facebook should take advantage of Facebook’s Product Catalog. As shown in this Shutterfly example, the product catalog allows you to showcase several different products in one single advertisement.
If video marketing sounds intimidating to you, let this video from Allbirds calm your nerves. In this simple 9 second video they use simplicity and blank space to show off the flexibility and ease of their products. This simple ad would clearly stand out on a Facebook newsfeed.
I love this campaign because it combines a universal truth (we can all relate to time-wasting meetings) with a super unique aesthetic. This Facebook ad manages to attract its audience's attention at first sight.
7. Dollar Shave Club
Dollar Shave Club always has fantastic creative ads and their Facebook Ads are no exception. In this bold ad, they openly oppose other brands that create feminine hair removal products in pink. And, as they say, it is time to update their gender stereotypes.
Simple but effective, this advertisement quickly gains user’s trust. How? Clear and direct copy, an image with a real person, and the backing of a well known and trusted brand.
9. Kay Jewelers
A great video ad allows the brand to tell an emotional or moving story in just a few seconds. Additionally, it works perfectly fine without audio - a very important factor since most Facebook users do not usually watch videos with sound.
Monay.com is a task management tool that is compatible with multiple different operating systems, including Mac. In this ad, they decided to combine their logo with elements from Apple’s original logo. The result is very clean and easily harnesses the power of an established brand.
11. Nature Box
The secret of this ad is as simple as it is effective: choose an interesting point of view. In this case, the photograph allows viewers to clearly see the variety of snacks included in the product in a quick and simple way.
In an ad, should you choose an image that shows off your product or one that inspires the viewers? Well, Athos solved this problem by choosing to do both! The image in this ad manages to clearly show how the app works while also inspiring their audience.
With this ad, Shopify demonstrates why knowing your target audience is important. In this ad, they targeted people who are interested in crafts and DIY as a hobby but never thought about monetizing it. Their goal in this Facebook campaign was to inspire them to finally take the leap and start selling their own products online.
We’re all used to ads offering ways for viewers to save money, but how often do you see ads offering to give users money? This simple Facebook Ad from Google catches the eye with its simple copy and bright colors...and keeps you interested thanks to their proposition.
15. Boston Sports Club
The image of this ad leaves no doubt about what product is being offered. Additionally, the woman’s gaze is strategically directed to the right, forcing the eye to follow her path and see the copy. All elements are clearly focused on conversion.
16. The New York Times
Who said newspapers have to be boring? This ad from The New York Times manages to attract millennials with an intriguing headline and colorful illustration. It’s hard to resist clicking!
17. Turtle Music Festival
Do you want to promote an event on Facebook? Take a que from this ad, and be sure to include a killer picture, key data (in this case, what bands are playing), dates, and price. Simple and effective.
This ad is an example of how to use Facebook Ads for promoting content. In this example, Bustle used content that they knew would attract attention and a striking image.
Highlighting product reviews can be a very effective strategy if you’re advertising a specific product. In the below example, Amazon took advantage of their user ratings and a big event to promote a popular product.
Did you know that you could use Facebook ads for remarketing campaigns? In this ad, Winc used a clear image to retarget users who were looking for wine. They accompany the ad with a clear picture and a compelling call to action.