Measuring the right digital marketing metrics is fundamental. But there’s so much data at our disposal that it can be difficult to know what to focus on. Read more
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Advertising on social networks is one of the best ways for your brand to gain visibility and reach. It could also increase the overall number of leads and conversions. So, what makes a good strategy to advertise on social media? Keep reading to find ... Read more
Attribution models are used to know the route that a user follows before making a purchase. They give us insights on which campaigns are obtaining the best results, allowing us to adjust whats not working. Thanks to TikTok’s new feature, the Attribut... Read more
TikTok is one of the trendiest social networks with more than 1 billion active monthly users, so many brands, especially those that want to reach a young audience, have incorporated it into their marketing plans. They have launched campaigns with Tik... Read more
Instagram Reels allow you to share videos of up to 60 seconds with filters, effects, music, and more. The popularity of Reels has led it to be included in many video marketing strategies that use Instagram Reel templates. Read more
In 2021, TikTok Shopping was introduced at the first edition TikTok World Business Showcase, a global event that aims to show companies the functionalities, tools, and opportunities offered by the application. Read more
TikTok has bceome one of the most popular social media networks over the years. However, its popularity has led to the presence of many fake accounts. Read more
A shadowban on TikTok or social media is a silent restriction, when the platform stops showing an account's videos and content (essentially muting you) without notifying or alerting the owner of the account. It can be a total or partial ban, and it w... Read more
The Add Yours sticker on Instagram is a popular sticker used in users' stories. It’s a sticker that allows you to create a thread of posts between users and participate in a viral trend. Read more
With more than 800 million users, TikTok has become one of the most popular social networks, which has led many brands to include it in their marketing strategies. One of the platform's greatest features is the TikTok Branded Hashtag Challenge. Brand... Read more
