An increasingly popular form of social media marketing involves the creation of custom audiences so that ads are targeted at the right audiences. This helps brands identify and reach relevant markets. It can also serve as a great tool for enhancing e... Read more
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The community manager is a common position in the world of digital marketing. Their role is essential for a good relationship between brand and its followers, but it has undergone a lot of evolution since this position was created. Because of this, w... Read more
If you're marketing on Instagram, it's essential to track your stats. Luckily, this platform makes it very easy for you, since you can consult a lot of useful information through Instagram Insights. All you need is a business or content creator accou... Read more
In a time when most social networks rely on algorithm-based news feeds, do social media posting times still matter? The answer is yes! Read more
TikTok is one of the trendiest social networks and is estimated to have almost 700 million monthly active users worldwide. This has caused many brands to use it for advertising. To do this well, it is essential to make the most of the platform's reso... Read more
The streaming platform, Twitch, has grown into an interesting place to launch marketing campaigns thanks to its more than 17.5 million active daily users. Marketing on Twitch can be a great opportunity for brands that want to be visible on a platform... Read more
In these modern times of digital advertising, running the right ads and campaigns is crucial for business success. It’s not always easy to know where to start though. Before you can craft your own posts, you need to understand what your competitors a... Read more
WhatsApp is one of the most widely used instant messaging applications, which is why the company has launch WhatsApp Business. This application can be downloaded completely free of charge and is designed as a method of communication between companies... Read more
With beautiful photos, live videos, fun stories, and now Reels, it’s safe to say Instagram is one of the most diverse and popular social media apps on the market. But beyond just being entertaining, it’s actually possible make money on Instagram. Read more
Having a presence on social networks allows brands to interact with their followers in a much closer way. However, despite the many advantages, a lot of companies don't properly manage their social networks because they do not have a content marketin... Read more
