Companies have to continually adapt their business and marketing plans to changing consumer needs and expectations and assess which methods work best.Read more

Native advertising has experienced a boom in recent years as users continue to demand less invasive ads.Read more

Lead generation is one of the pillars of inbound marketing and a part of your strategy that's worth optimizing in order to get results. To generate leads through your website, it is common to create landing pages where valuable content is offered in ...Read more

Social listening gives priceless insights into what the public thinks about your brand and the products or services you offer. Traditionally, brands performed surveys and market research to find out what consumers liked or disliked. In today’s busine...Read more

Everyone wants more traffic and engagement on their website or online shop. For many brands, Google Ads help generate more user activity and sales. Google’s Keyword Planner Tool is an excellent starting point when developing your Google Ads strategy....Read more

Affiliate marketing has been booming in recent years with over 80% of businesses now participating in some sort of affiliate program. Predictably, Amazon is a big player in the game of affiliate marketing and runs a very successful program of its own...Read more

Trying to create a marketing plan without any objectives is like trying to prepare for a vacation without knowing the destination. Should you pack a coat and gloves, or a bathing suit and flip flops? If you don’t know where you’re going, you can’t pr...Read more

Email marketing has been and continues to be a central pillar of a strong digital marketing strategy. While some emails go unread and plague our inboxes until we finally unsubscribe, some cut through the noise and are actually enjoyed. The question i...Read more

No other medium of communication is quite as engaging as video content. Simply put, video is more entertaining and visually compelling than images, text or sound alone. What’s more, videos in email can increase open rates by 19% and click-through rat...Read more

Green marketing is one of the biggest marketing and business trends. The environment is a very important concern for a large number of consumers and is leading to major changes in consumption habits and marketing strategies. If brands don't want to b...Read more