Numerical blog: the latest insights to digital marketing and online advertising.
Everyone wants more traffic and engagement on their website or online shop. For many brands, Google Ads help generate more user activity and sales. Google’s Keyword Planner Tool is an excellent starting point when developing your Google Ads strategy....Read more
Affiliate marketing has been booming in recent years with over 80% of businesses now participating in some sort of affiliate program. Predictably, Amazon is a big player in the game of affiliate marketing and runs a very successful program of its own...Read more
Trying to create a marketing plan without any objectives is like trying to prepare for a vacation without knowing the destination. Should you pack a coat and gloves, or a bathing suit and flip flops? If you don’t know where you’re going, you can’t pr...Read more
Email marketing has been and continues to be a central pillar of a strong digital marketing strategy. While some emails go unread and plague our inboxes until we finally unsubscribe, some cut through the noise and are actually enjoyed. The question i...Read more
No other medium of communication is quite as engaging as video content. Simply put, video is more entertaining and visually compelling than images, text or sound alone. What’s more, videos in email can increase open rates by 19% and click-through rat...Read more
Green marketing is one of the biggest marketing and business trends. The environment is a very important concern for a large number of consumers and is leading to major changes in consumption habits and marketing strategies. If brands don't want to b...Read more
A focus group is a market research tool used in advertising to gain insight about a group of people's views about a product or service. This is a qualitative technique, in which a discussion is organized among a group of 5-10 people led by a moderato...Read more
Without a contact database, your email marketing campaigns would go nowhere. Databases are the pillar on which all your email marketing is based.Read more
Native advertising has experienced a boom in recent years as users continue to demand less invasive ads.Read more
If your company is B2B or offers attractive services for professionals, advertising on LinkedIn is the way to go. But when compared to other options, like Facebook Ads, it may seem like there isn’t as much information about LinkedIn advertising.Read more
