English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Nerea Boada

Es Licenciada en Economía y Derecho por la Universidad Pompeu Fabra. Está especializada en acciones integrales de marketing online para la generación de leads y en la planificación de campañas de e-mail marketing, Mobile Marketing, Content Advertising y Social Media. _____________________________________________________________________ Nerea holds a degree in Economics and Law from Pompeu Fabra University. She specializes in comprehensive online marketing actions for lead generation and in planning e-mail marketing, Mobile Marketing, Content Advertising and Social Media campaigns.

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By Nerea Boada, on 22 Jul 2020

What is Green Marketing? 5 Strategies

Green marketing is one of the biggest marketing and business trends. The environment is a very important concern for a large number of consumers and is leading to major changes in consumption habits and marketing strategies. If brands don't want to b...Read more

Tags: Online Marketing & Digital Marketing By Nerea Boada, on 13 Jul 2020

10 Examples of Marketing Objectives

Trying to form a marketing plan without any objectives is like trying to prepare for a vacation without knowing the destination. Should you pack a coat and gloves, or a bathing suit and flip flops? If you don’t know where you’re going, you can’t prop...Read more

Tags: Digital Advertising By Nerea Boada, on 02 Jul 2020

What Is A Focus Group?

A focus group is a market research tool used in advertising to gain insight about a group of people's views about a product or service. This is a qualitative technique, in which a discussion is organized among a group of 5-10 people led by a moderato...Read more

Tags: Email Marketing By Nerea Boada, on 23 Jun 2020

How to Clean Your Email Marketing List to Improve ROI

Without a contact database, your email marketing campaigns would go nowhere. Databases are the pillar on which all your email marketing is based.Read more

Tags: Native Advertising By Nerea Boada, on 17 Jun 2020

14 Best Native Advertising Tools

Native advertising has experienced a boom in recent years as users continue to demand less invasive ads.Read more

Tags: Social Media & Social Ads By Nerea Boada, on 23 Apr 2020

Essential Guide to LinkedIn Advertising

If your company is B2B or offers attractive services for professionals, advertising on LinkedIn is the way to go. But when compared to other options, like Facebook Ads, it may seem like there isn’t as much information about LinkedIn advertising.Read more

Tags: Email Marketing By Nerea Boada, on 08 Apr 2020

How to Design an Effective Newsletter

Do you think that newsletters are a thing of the past? Well, I’m here to tell you you’re wrong!Read more

Tags: Digital Marketing By Nerea Boada, on 03 Dec 2019

10 Digital Marketing Steps for Christmas Campaigns

Do you hear any jingle bells ringing yet? Christmas is almost here, and its time to start preparing for your Christmas marketing campaigns! Read more

Tags: Social Media & Social Ads By Nerea Boada, on 20 Mar 2019

5 Strategies To Generate Quality Leads On Social Networks

Do you use social networks as part of your marketing strategy? The fact is, even nowadays, these channels have a certain “bad reputation” amongst digital marketers for the difficulty in measuring their ROI. The problem is that many companies use soci...Read more

Tags: Native Advertising By Nerea Boada, on 17 Oct 2018

Content Marketing vs. Native Advertising: Differences and similarities

 When you hear the concept “Native Advertising”… do you automatically think of content marketing? What about the other way around? There are still a lot of people who get these two concepts mixed up, but if you want to be successful in digital market...Read more