We have all received marketing calls from companies at one time or another. Although digital marketing is largely the norm, telemarketing is still an effective and widely used technique in public service, insurance, credit cards, and NGO sectors. Read more

Customer loyalty is a fundamental part of any company's marketing strategy since keeping customers satisfied and retaining them is much easier and less costly than acquiring new ones.Read more

Trying to create a marketing plan without any objectives is like trying to prepare for a vacation without knowing the destination. Should you pack a coat and gloves, or a bathing suit and flip flops? If you don’t know where you’re going, you can’t pr...Read more

If you are in digital sales, WhatsApp Business is a channel you shouldn't overlook. Read more

Green marketing is one of the biggest marketing and business trends. The environment is an important concern for a large number of consumers and is leading to major changes in consumption habits and marketing strategies. If brands don't want to be le...Read more

Companies have to continually adapt their business and marketing plans to changing consumer needs and expectations and assess which methods work best.Read more

Native advertising has experienced a boom in recent years as users continue to demand less invasive ads.Read more

Lead generation is one of the pillars of inbound marketing and a part of your strategy that's worth optimizing in order to get results. To generate leads through your website, it is common to create landing pages where valuable content is offered in ...Read more

Social listening gives priceless insights into what the public thinks about your brand and the products or services you offer. Traditionally, brands performed surveys and market research to find out what consumers liked or disliked. In today’s busine...Read more

Everyone wants more traffic and engagement on their website or online shop. For many brands, Google Ads help generate more user activity and sales. Google’s Keyword Planner Tool is an excellent starting point when developing your Google Ads strategy....Read more