Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by Nerea Boada

Es Licenciada en Economía y Derecho por la Universidad Pompeu Fabra. Está especializada en acciones integrales de marketing online para la generación de leads y en la planificación de campañas de e-mail marketing, Mobile Marketing, Content Advertising y Social Media. _____________________________________________________________________ Nerea holds a degree in Economics and Law from Pompeu Fabra University. She specializes in comprehensive online marketing actions for lead generation and in planning e-mail marketing, Mobile Marketing, Content Advertising and Social Media campaigns.

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Tags: Online Sales By Nerea Boada, on 19 April 2022

What Is Telemarketing? Definition, Advantages, and Examples

We have all received marketing calls from companies at one time or another. Although digital marketing is largely the norm, telemarketing is still an effective and widely used technique in public service, insurance, credit cards, and NGO sectors. Read more

Tags: Online Sales By Nerea Boada, on 10 March 2022

Subscription Model in Marketing: What It Is and 10 Types

Customer loyalty is a fundamental part of any company's marketing strategy since keeping customers satisfied and retaining them is much easier and less costly than acquiring new ones.Read more

Tags: Online Marketing & Digital Marketing By Nerea Boada, on 24 January 2022

10 Examples of Marketing Objectives

Trying to create a marketing plan without any objectives is like trying to prepare for a vacation without knowing the destination. Should you pack a coat and gloves, or a bathing suit and flip flops? If you don’t know where you’re going, you can’t pr...Read more

Tags: Social Media & Social Ads By Nerea Boada, on 13 January 2022

How Product Catalogs in a WhatsApp Business Account Can Increase Sales

If you are in digital sales, WhatsApp Business is a channel you shouldn't overlook. Read more

Tags: Branding By Nerea Boada, on 9 December 2021

What Is Green Marketing? 5 Strategies

Green marketing is one of the biggest marketing and business trends. The environment is an important concern for a large number of consumers and is leading to major changes in consumption habits and marketing strategies. If brands don't want to be le...Read more

Tags: Online Sales By Nerea Boada, on 3 August 2021

Direct to Consumer: What You Need to Know

Companies have to continually adapt their business and marketing plans to changing consumer needs and expectations and assess which methods work best.Read more

Tags: Native Advertising By Nerea Boada, on 30 July 2021

15 Best Native Advertising Tools

Native advertising has experienced a boom in recent years as users continue to demand less invasive ads.Read more

Tags: Online Sales By Nerea Boada, on 21 June 2021

Lead Generation: What Is It & How Forms Can Help

Lead generation is one of the pillars of inbound marketing and a part of your strategy that's worth optimizing in order to get results. To generate leads through your website, it is common to create landing pages where valuable content is offered in ...Read more

Tags: Strategy By Nerea Boada, on 21 April 2021

Social Listening: Tips and Tools

Social listening gives priceless insights into what the public thinks about your brand and the products or services you offer. Traditionally, brands performed surveys and market research to find out what consumers liked or disliked. In today’s busine...Read more

Tags: SEO & SEM By Nerea Boada, on 31 March 2021

How to Use Google Ads Keyword Planner for SEM Campaigns

Everyone wants more traffic and engagement on their website or online shop. For many brands, Google Ads help generate more user activity and sales. Google’s Keyword Planner Tool is an excellent starting point when developing your Google Ads strategy....Read more

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