Trying to create a marketing plan without having clearly defined objectives is like trying to prepare for a vacation without knowing the destination. Should you pack a coat and gloves, or a bathing suit and flip-flops? If you don’t know where you’re ...Read more

Native advertising has experienced a boom in recent years as users continue to demand less invasive ads.Read more

If you want to have a presence on Pinterest, it is very important that you use Pinterest Analytics to measure the performance of your organic and paid strategies.Read more

The social network TikTok has released its What's Next 2022 report, which includes the trends that were most important in 2021 and the TikTok trends for 2022. If you are planning to advertise on TikTok this year or use it to generate organic visibili...Read more

We have all received marketing calls from companies at one time or another. Although digital marketing is largely the norm, telemarketing is still an effective and widely used technique in public service, insurance, credit cards, and NGO sectors. Read more

Customer loyalty is a fundamental part of any company's marketing strategy since keeping customers satisfied and retaining them is much easier and less costly than acquiring new ones.Read more

If you are in digital sales, WhatsApp Business is a channel you shouldn't overlook. Read more

Green marketing is one of the biggest marketing and business trends. The environment is an important concern for a large number of consumers and is leading to major changes in consumption habits and marketing strategies. If brands don't want to be le...Read more

Companies have to continually adapt their business and marketing plans to changing consumer needs and expectations and assess which methods work best.Read more

Lead generation is one of the pillars of inbound marketing and a part of your strategy that's worth optimizing in order to get results. To generate leads through your website, it is common to create landing pages where valuable content is offered in ...Read more