Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Nerea Boada

Es Licenciada en Economía y Derecho por la Universidad Pompeu Fabra. Está especializada en acciones integrales de marketing online para la generación de leads y en la planificación de campañas de e-mail marketing, Mobile Marketing, Content Advertising y Social Media. _____________________________________________________________________ Nerea holds a degree in Economics and Law from Pompeu Fabra University. She specializes in comprehensive online marketing actions for lead generation and in planning e-mail marketing, Mobile Marketing, Content Advertising and Social Media campaigns.

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Tags: Native Advertising By Nerea Boada, on 30 Jul 2021

15 Best Native Advertising Tools

Native advertising has experienced a boom in recent years as users continue to demand less invasive ads.Read more

Tags: Online Sales By Nerea Boada, on 21 Jun 2021

Lead Generation: What Is It & How Forms Can Help

Lead generation is one of the pillars of inbound marketing and a part of your strategy that's worth optimizing in order to get results. To generate leads through your website, it is common to create landing pages where valuable content is offered in ...Read more

Tags: Strategy By Nerea Boada, on 21 Apr 2021

Social Listening: Tips and Tools

Social listening gives priceless insights into what the public thinks about your brand and the products or services you offer. Traditionally, brands performed surveys and market research to find out what consumers liked or disliked. In today’s busine...Read more

Tags: SEO & SEM By Nerea Boada, on 31 Mar 2021

How to Use Google Ads Keyword Planner for SEM Campaigns

Everyone wants more traffic and engagement on their website or online shop. For many brands, Google Ads help generate more user activity and sales. Google’s Keyword Planner Tool is an excellent starting point when developing your Google Ads strategy....Read more

Tags: Online Marketing & Digital Marketing By Nerea Boada, on 25 Mar 2021

Amazon Affiliate Marketing for Beginners

Affiliate marketing has been booming in recent years with over 80% of businesses now participating in some sort of affiliate program. Predictably, Amazon is a big player in the game of affiliate marketing and runs a very successful program of its own...Read more

Tags: Online Marketing & Digital Marketing By Nerea Boada, on 17 Mar 2021

10 Examples of Marketing Objectives

Trying to create a marketing plan without any objectives is like trying to prepare for a vacation without knowing the destination. Should you pack a coat and gloves, or a bathing suit and flip flops? If you don’t know where you’re going, you can’t pr...Read more

Tags: Email Marketing By Nerea Boada, on 04 Dec 2020

9 Best Email Marketing Campaign Examples

Email marketing has been and continues to be a central pillar of a strong digital marketing strategy. While some emails go unread and plague our inboxes until we finally unsubscribe, some cut through the noise and are actually enjoyed. The question i...Read more

Tags: Email Marketing By Nerea Boada, on 25 Nov 2020

Video Email Marketing: How to Embed Video in Emails

No other medium of communication is quite as engaging as video content. Simply put, video is more entertaining and visually compelling than images, text or sound alone. What’s more, videos in email can increase open rates by 19% and click-through rat...Read more

By Nerea Boada, on 22 Jul 2020

What is Green Marketing? 5 Strategies

Green marketing is one of the biggest marketing and business trends. The environment is a very important concern for a large number of consumers and is leading to major changes in consumption habits and marketing strategies. If brands don't want to b...Read more

Tags: Digital Advertising By Nerea Boada, on 02 Jul 2020

What Is A Focus Group?

A focus group is a market research tool used in advertising to gain insight about a group of people's views about a product or service. This is a qualitative technique, in which a discussion is organized among a group of 5-10 people led by a moderato...Read more