Targeted marketing involves identifying and reaching specific segments of your audience with messages that are tailored to their particular needs, behaviors, and preferences. In the fast-paced world of digital marketing, targeted marketing strategies... Read more
Artificial General Intelligence (AGI), often referred to as "Strong AI," is the theoretical form of artificial intelligence that can understand, learn, and apply knowledge across a range of tasks, mirroring the versatility and depth of human intellig... Read more
Before we get anyone’s hopes up, let us start off by making one thing very clear: there is no magic number that works for every campaign, no one-size-fits-all answer to this very common question. That being said, understanding the typical timelines a... Read more
Social CRM, or Social Customer Relationship Management, refers to the integration of social media channels into traditional customer relationship management (CRM) strategies and processes. It's a business strategy designed to engage customers through... Read more
ROI (Return On Investment) and ROAS (Return on Advertising Spend) are two fundamental Key Performance Indicators (KPIs) in marketing. ROI gauges the overall returns a company has earned through both online and offline channels concerning the investme... Read more
The marketing research process is a vital element of any marketing strategy, and involves gathering information in order to determine the potential success of your product or service. A typical marketing research process involves establishing objecti... Read more
Did you know that you can use Artificial Intelligence on social networks like TikTok to help you improve the results of your strategies on these platforms? In this article, we are going to tell you about all the AI tools you can use to boost your pre... Read more
Surely in your SEO strategy, keywords cannot be missing, but have you ever considered search intent? If you want to give a boost to your articles or web pages, it might be time to address this question. In this article, we'll tell you all about user ... Read more
In the fast-paced world of digital marketing, staying ahead of the competition is crucial for business owners. Real time bidding (RTB) has become a game-changing technology that can completely alter how you approach advertising. In this article, we'l... Read more
If you think that TikTok is the sole contender against Instagram, there's more to discover! Lemon8, another social media platform from ByteDance, is making waves in the U.S. Could it potentially replace these two reigning social media giants? Read more
