Surely in your SEO strategy, keywords cannot be missing, but have you ever considered search intent? If you want to give a boost to your articles or web pages, it might be time to address this question. In this article, we'll tell you all about user ...Read more

In the fast-paced world of digital marketing, staying ahead of the competition is crucial for business owners. Real time bidding (RTB) has become a game-changing technology that can completely alter how you approach advertising. In this article, we'l...Read more

If you think that TikTok is the sole contender against Instagram, there's more to discover! Lemon8, another social media platform from ByteDance, is making waves in the U.S. Could it potentially replace these two reigning social media giants?Read more

UGC, or user generated content, is a digital marketing strategy that promotes the creation of content by the brand's users. This is fully compatible with the creation of content by the brand itself. Having both types of content actually increases you...Read more

In advertising, tracking your campaigns' effectiveness is important for optimizing your marketing efforts and understanding the impact of your strategies. One powerful tool for tracking campaign performance is UTM tracking, so let's delve in!Read more

Although there are studies that say that the use of cell phones should be limited to two hours a day, it is estimated that the average is almost five hours and that about half of that time is spent on social media. This has led Instagram to have a ne...Read more

Social networks are an essential part of any company's marketing because they give you direct contact with your audience and allow you to create a branding strategy that is more intimate and effective. However, you may not be using them to their full...Read more

Instagram is a social media network with billions of monthly active users. Instagram Reels is an excellent option if you're looking for a way to share your creativity and connect with your audience. With their short length, visual appeal, and shareab...Read more

Adform is a platform that's widely used by brands who opt for programmatic advertising. It is a type of online advertising where ad space in digital media is bought in an automated way in real time. But what exactly is Adform and how can it be used c...Read more

TikTok is much more than a social media network where you can upload funny dance videos and music. The platform also allows live performances through its TikTok Live function. Here, brands and content creators can interact with their audiences in rea...Read more