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Chantal India

Graduada en Administración de Empresas en Lisboa y un posgrado en Gestión de Productos, Chantal se ha especializado en la Publicidad en Redes Sociales. En Cyberclick lleva la gestión de cuentas y conceptualización de estrategias digitales.

Graduated with a Degree in Business Management in Lisbon and a Postgraduate degree in Product Management. Specialist in Account Management and Digital Marketing strategies, with special focus on Social Ads channel.

Author articles

Tags: Digital Marketing By Chantal India, on 17 April 2024

The Power of Social CRM in Modern Marketing Strategies

Social CRM, or Social Customer Relationship Management, refers to the integration of social media channels into traditional customer relationship management (CRM) strategies and processes. It's a business strategy designed to engage customers through... Read more

Tags: Digital Advertising By Chantal India, on 12 March 2024

ROI vs. ROAS: Examples and When to Use Each One

ROI (Return On Investment) and ROAS (Return on Advertising Spend) are two fundamental Key Performance Indicators (KPIs) in marketing. ROI gauges the overall returns a company has earned through both online and offline channels concerning the investme... Read more

Tags: Strategy By Chantal India, on 25 October 2023

Marketing Research Process: Advantages and Examples

The marketing research process is a vital element of any marketing strategy, and involves gathering information in order to determine the potential success of your product or service. A typical marketing research process involves establishing objecti... Read more

Tags: Social Marketing By Chantal India, on 5 October 2023

AI on TikTok: How to Use It to Grow Your Account

Did you know that you can use Artificial Intelligence on social networks like TikTok to help you improve the results of your strategies on these platforms? In this article, we are going to tell you about all the AI tools you can use to boost your pre... Read more

Tags: SEO & SEM By Chantal India, on 21 September 2023

What Is Search Intent and How Does It Relate to SEO?

Surely in your SEO strategy, keywords cannot be missing, but have you ever considered search intent? If you want to give a boost to your articles or web pages, it might be time to address this question. In this article, we'll tell you all about user ... Read more

Tags: Digital Advertising By Chantal India, on 11 September 2023

Real Time Bidding: Empowering Your Business's Advertising Strategy

In the fast-paced world of digital marketing, staying ahead of the competition is crucial for business owners. Real time bidding (RTB) has become a game-changing technology that can completely alter how you approach advertising. In this article, we'l... Read more

Tags: Social Media & Social Ads By Chantal India, on 5 September 2023

What Is Lemon8? New Social Media App Combines TikTok and Instagram

If you think that TikTok is the sole contender against Instagram, there's more to discover! Lemon8, another social media platform from ByteDance, is making waves in the U.S. Could it potentially replace these two reigning social media giants? Read more

Tags: Social Media & Social Ads By Chantal India, on 22 August 2023

Types of User Generated Content and the Best Examples

UGC, or user generated content, is a digital marketing strategy that promotes the creation of content by the brand's users. This is fully compatible with the creation of content by the brand itself. Having both types of content actually increases you... Read more

Tags: Digital Advertising By Chantal India, on 21 August 2023

UTM Tracking: Measure the Success of Your Marketing

In advertising, tracking your campaigns' effectiveness is important for optimizing your marketing efforts and understanding the impact of your strategies. One powerful tool for tracking campaign performance is UTM tracking, so let's delve in! Read more

Tags: Instagram By Chantal India, on 4 August 2023

What Is Quiet Mode on Instagram? How It Works and How to Use It

Although there are studies that say that the use of cell phones should be limited to two hours a day, it is estimated that the average is almost five hours and that about half of that time is spent on social media. This has led Instagram to have a ne... Read more