Word-of-mouth marketing (WOMM) is a strategy where consumers actively share their positive experiences with a brand, product, or service with others, thereby influencing their purchase decisions. This type of marketing is rooted in trust and authenti... Read more
Brand equity is crucial for the success of any company. It translates to the brand's capital or value, achieved through effective branding efforts. But what exactly is brand equity? We'll delve into this concept and explore how to apply it in your ma... Read more
A sales forecast is an estimate of the sales a company will achieve in a specific period. It is most common to create them quarterly, monthly, or annually. These forecasts are generated by considering sales from previous periods. Read more
Marketing metrics are key to determining the success of a campaign, whether it's digital advertising, brand awareness, or any other form. Although there are many types of metrics, their goal is to quantify and evaluate trends, behaviors, and outcomes... Read more
Integrated marketing is a strategic marketing approach that unifies and optimizes messaging across multiple communication channels for cohesion. It is designed to offer consumers a consistent interaction with a brand. By integrating tools, media, and... Read more
The Delphi Technique is a method used to gather and synthesize expert opinions on a chosen topic. It can help a team find common ground to reach decisions and problem-solve collectively. The technique has been applied to a variety of fields, includin... Read more
A digital product is one that operates entirely on a digital device and is distributed over the network, meaning its inventory cannot run out and it can be bought and sold indefinitely. Read more
Targeted marketing involves identifying and reaching specific segments of your audience with messages that are tailored to their particular needs, behaviors, and preferences. In the fast-paced world of digital marketing, targeted marketing strategies... Read more
Artificial General Intelligence (AGI), often referred to as "Strong AI," is the theoretical form of artificial intelligence that can understand, learn, and apply knowledge across a range of tasks, mirroring the versatility and depth of human intellig... Read more
Before we get anyone’s hopes up, let us start off by making one thing very clear: there is no magic number that works for every campaign, no one-size-fits-all answer to this very common question. That being said, understanding the typical timelines a... Read more
