Year after year, Facebook continues to be a great channel for marketing thanks to its reach and the many possibilities of Facebook Ads. However, that does not mean that you should always do the same type of marketing on Facebook, as the behavior of u...Read more

The community manager is a common position in the world of digital marketing. Their role is essential for a good relationship between brand and its followers, but it has undergone a lot of evolution since this position was created. Because of this, w...Read more

Live-streamed shopping events, such as those broadcast through Amazon Live, are becoming an increasingly popular marketing tool for ecommerce brands around the world. The events, which are a blend of digital shopping and entertainment, offer consumer...Read more

Native advertising is a very effective way to draw attention to your brand. But as with any marketing technique, it is essential to follow the best practices that help you achieve the desired result. Let's take a look at what they are!Read more

If you're marketing on Instagram, it's essential to track your stats. Luckily, this platform makes it very easy for you, since you can consult a lot of useful information through Instagram Insights. All you need is a business or content creator accou...Read more

In a time when most social networks rely on algorithm-based news feeds, do social media posting times still matter? The answer is yes!Read more

You might think of Pinterest as being a simple social network for creating and sharing images and pinboards, but it has become so much more than that in recent years. In fact, many businesses are now incorporating the visual platform into their digit...Read more

TikTok is one of the trendiest social networks and is estimated to have almost 700 million monthly active users worldwide. This has caused many brands to use it for advertising. To do this well, it is essential to make the most of the platform's reso...Read more

With so many platforms and communication channels available these days, it can be difficult to organize and manage all your marketing activities in a way that gives you the best possible return on your investment. You need to manage what happens, whe...Read more

As a marketing expert, you will already be familiar with the wide variety of online and offline marketing channels at your disposal for carrying out your campaigns. The right strategy includes a blend of offline and digital marketing processes, but w...Read more