With more than 100 million active users per month, Instagram is one of the most popular social networks. However, in order to stay that way and facilitate interaction and communication between users, it recently updated its configuration for its main...Read more

If you ask yourself what the most important metric is to measure the success of your Facebook Ads, you would probably think ROAS or Return on Ad Spend. This figure is equivalent to ROI, as it indicates how much profit is being generated for each doll...Read more

Facebook advertising allows you to set up multiple types of conversion events, making it a very versatile solution for all types of brands.Read more

Instagram is a social media network with billions of monthly active users. With Instagram Reels, you can create unique content and reach a larger number of users, especially if you master use transitions! If you use or are interested in using Instagr...Read more

Instagram, Facebook, TikTok, and Twitter are currently some of the most used social media networks. However, a new player has recently entered the space: BeReal. This social media app is based on the idea of connecting with others by sharing a photo ...Read more

In advertising, it's said that a picture is worth a thousand words, but this is not entirely true. Writing effective advertising copy is crucial in order to specify your brand's message, define the benefits of your products or services, and convince ...Read more

Here's an interesting question: what does marketing smell like? When planning campaigns, marketers tend to think of visual and auditory aspects, but the truth is that all five senses can have a huge impact on creating an unforgettable brand experienc...Read more

The web has changed the way we tell stories. Having access to all kinds of information on the Internet means that people are constantly reading and learning new things. However, there is so much content being generated every day that users get inunda...Read more

Retargeting is based on creating personalized advertising campaigns for users who have previously visited your website or online store. Based on the information you already have about your users, you can employ this strategy to move them further down...Read more

The marketing research process involves gathering information about your target audience, your competitors, and your customers in order to determine the potential success of your product or service. It is an important element of any marketing strateg...Read more