With so many platforms and communication channels available these days, it can be difficult to organize and manage all your marketing activities in a way that gives you the best possible return on your investment. You need to manage what happens, whe...Read more

As a marketing expert, you will already be familiar with the wide variety of online and offline marketing channels at your disposal for carrying out your campaigns. The right strategy includes a blend of offline and digital marketing processes, but w...Read more

Online advertising accounted for more than $350 billion in spending in 2020 and that number is predicted to hit $460 billion by 2024. Digital advertising has become the go to marketing method for many businesses as people are spending more and more t...Read more

In the marketing world, stakeholders are the different groups of people who influence a company such as employees, suppliers, shareholders. Even government departments or agencies can be stakeholders.Read more

Influencer marketing involves using the profiles of influencers on social networks to advertise a product or service. In other words, influencer marketing is just a relationship between a company and a person who has a relatively high level of visibi...Read more

Boosting online sales is one of the aspirations of all marketers but competition can get tough. When the user has millions of products just a click away, how can you differentiate your brand and stand out?Read more

In advertising it's said that a picture is worth a thousand words, but this is not entirely true. Advertising copy is of paramount importance in order to specify the brand's message, define the benefits, and convince the reader. Let's take a look at ...Read more

Marketing on Instagram day in and day out can lead to a stall in your creativity—it happens to all of us. One way to reignite the creative energy and gain inspiration is from checking out other Instagram accounts. Social media marketing is all about ...Read more

TikTok burst onto the social media scene in a big way in 2020. With short, engaging videos TikTok achieves a remarkable engagement rate and was one of the most downloaded applications last year. While some argue it’s only for a Gen Z audience, TikTok...Read more

For many advertisers, Facebook stands as one of the central pillars of their marketing strategy. Due to the platform’s staggering stats and myriad of marketing tools, Facebook ads offer serious potential for businesses both big and small. At some poi...Read more