The marketing research process involves gathering information about your target audience, your competitors, and your customers in order to determine the potential success of your product or service. It is an important element of any marketing strateg...Read more

Are Instagram Stories part of your brand’s social media strategy? Instagram has over 500 million daily active users (almost half of Instagram's total user base), so they should be!Read more

In marketing, there are many metrics that must be taken into account to determine whether a campaign is successful. Customer satisfaction is a key metrics because it directly affects the growth of a brand.Read more

The hashtag, which refers to the # symbol, is used to mark topics on social networks. Although its function can be somewhat confusing, it boosts the visibility of posts and makes them more easily discoverable for users searching for certain topics.Read more

When was the last time you went more than a few hours without checking your phone? Whether it's a message from WhatsApp, your favorite brand’s latest tweet, or breaking news from your favorite digital newspaper, as consumers, we want to make sure we ...Read more

Staying informed on the latest social media trends and platforms is fundamental in digital marketing. By observing the digital presence of other brands, you can draw conclusions about what works and what doesn't and apply this knowledge to your marke...Read more

Keeping up with digital marketing trends is a fundamental part of any marketer's job, as the industry is constantly evolving.  To help you stay informed, we've compiled the most useful social media trends for 2022.Read more

Rebranding is an important marketing strategy. Perhaps the most recent example of a company rebranding is Facebook. Facebook changed its name to Meta on October 28, 2021. Its CEO, Mark Zuckerberg, announced this rebrand at Connect 2021, Facebook's an...Read more

The Facebook Pixel Helper is a free Google Chrome extension that helps you find out if your Facebook pixel code is working correctly. It can be a great tool for those who use Facebook for digital marketing and advertising purposes. To get the most fr...Read more

November 26th is an important day for marketing: Black Friday 2021. Are you ready for it?Read more