In today's digital marketplace, a compelling YouTube presence is indispensable for brands aiming to captivate and engage their audience as part of their marketing strategy. With the sheer volume of content and competition, merely having a channel isn... Read more
Numerous brands have embraced influencer marketing as a strategy to boost brand awareness. Nevertheless, in recent times, the concept of "deinfluencing" has gained popularity. This trend involves critiquing consumerism and specific products or servic... Read more
TikTok has become a favorite among users, especially younger ones, like Gen Z. The platform has great opportunities for marketing because you can use it to increase brand awareness and reach new audiences. That being said, as with any other social ne... Read more
Engagement rate is one of the primary measurements for any social media marketing campaign, that measures how actively your audience interacts with your content. Although it can be hard to pinpoint what a "good" engagement rate looks like, it is impo... Read more
Instagram Reels allow you to share videos of up to 60 seconds with filters, effects, music, and more. The popularity of Reels has led it to be included in many video marketing strategies that use Instagram Reel templates. Read more
In 2022, video marketing is more essential than ever. 86% of companies use video advertising as part of their digital marketing strategy, and 80% of global internet traffic this year will come from downloading and viewing audiovisual content. Read more
Brands that perform well on social networks know how important it is to adapt their marketing strategy to current trends. That's why some of them have already jumped on the Wordle bandwagon. In this article, we'll discuss how to play, why it's gone v... Read more
Instagram has reorganized the videos in its app to offer a simpler experience. Instagram TV has been replaced with Instagram video, which merges in-feed videos with IGTV. Despite this change, the options to upload videos to Stories and create Reels a... Read more
Creating audiovisual content is one of the best ways to appeal to your audience, especially on social networks. One of the main advantages of using this type of content in a video marketing strategy is the speed at which information can reach a large... Read more
Using live videos on social networks is gaining rapid popularity as a marketing tactic. Take a look at these figures: Read more
