Many brands include TikTok in their marketing strategies. But what do you have to do to appear on the TikTok FYP (For You Page)? In this post, we’ll explain how the TikTok algorithm works and what you can do to gain visibility on this popular social ... Read more
Michelle Bernachi
Author articles
Advertising on social networks is one of the best ways for your brand to gain visibility and reach. It could also increase the overall number of leads and conversions. So, what makes a good strategy to advertise on social media? Keep reading to find ... Read more
In 2021, TikTok Shopping was introduced at the first edition TikTok World Business Showcase, a global event that aims to show companies the functionalities, tools, and opportunities offered by the application. Read more
TikTok has bceome one of the most popular social media networks over the years. However, its popularity has led to the presence of many fake accounts. Read more
The Add Yours sticker on Instagram is a popular sticker used in users' stories. It’s a sticker that allows you to create a thread of posts between users and participate in a viral trend. Read more
With more than 800 million users, TikTok has become one of the most popular social networks, which has led many brands to include it in their marketing strategies. One of the platform's greatest features is the TikTok Branded Hashtag Challenge. Brand... Read more
Competition on TikTok is high. Getting your content to reach a large audience and stand out among competitors is not easy. This is where hashtags can help. Hashtags are keywords identified by the "#" symbol that define the content you are sharing. If... Read more
Keyword density is a term used in SEO to refer to the number of times keywords are repeated within the copy on a web page. Search engines like Google penalize having a high keyword density because it means that the content is not optimized for the us... Read more
If you use TikTok to promote your brand, knowing how to interpret the analytics offered by the platform is essential to improve your strategy and achieve your goals. The TikTok analytics tool provides metrics that allow you to improve your social med... Read more
When talking about SEO and search engines, inevitably our minds go to Google. It’s no surprise, considering the king of search engines occupies almost the entire market. However, it’s not the only one. Have you ever considered that positioning in Bin... Read more