In marketing, data is gold. Knowing our customers allows us to meet their needs and sell more efficiently. That's why database marketing is a very useful tool for brands; in fact, according to Invespcro, it can make brands' ROI between 5 and 8 times ... Read more
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TOFU, MOFU, and BOFU are important acronyms in inbound marketing. Knowing what they mean and how to use them in your campaigns is crucial to be able to offer your users the right content at the right time according to where they are in the conversion... Read more
Brands that perform well on social networks know how important it is to adapt their marketing strategy to current trends. That's why some of them have already jumped on the Wordle bandwagon. In this article, we'll discuss how to play, why it's gone v... Read more
Here's an interesting question: what does marketing smell like? When planning campaigns, marketers tend to think of visual and auditory aspects, but the truth is that all five senses can have a huge impact on creating an unforgettable brand experienc... Read more
One of the clearest examples of how cutting edge technology can be applied in marketing is the use of customer location. Practically any company can take advantage of this to become more visible online and impact potential customers with greater prec... Read more
Beacons are changing the marketing landscape. These devices allow you to combine retail marketing and digital marketing to deliver customized messages to users based on their location. Read more
Consumer feedback is a major key to business success. How many times have you gone to a restaurant or purchased a product, because a family member or friend recommended it to you? Believe it or not, that right there is marketing—more precisely, refer... Read more
Remarketing is becoming an increasingly popular advertising strategy. It is the process of targeting individuals who have already engaged with your brand, with the aim of increasing conversion rates and improving lead generation. This makes it a high... Read more
A benchmark is an essential tool in any marketer's arsenal because it accurately assesses a company's position in the industry and identifies ideas for improvement. Read more
Is your digital marketing team already working with a CRM database? If not, you may be missing out on opportunities to engage more efficiently with customers and close more sales. Read more
