Marketing Blog

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Tags: Online Marketing & Digital Marketing, Digital Marketing By Jessica Bubenheim, on 2 August 2017

Authenticity in Brand & Marketing

Marketers on top of their game have learned to thrive in the age of VUCA. The age of volatility, uncertainty, complexity, and ambiguity prompts an increasingly competitive environment. Read more

Tags: Display, Online Marketing & Digital Marketing, SEO & SEM, Digital Advertising, Google By Marta Canadell, on 20 July 2017

5 hacks to boost your Quality Score

Aiming to improve your SEM results? If there’s one essential factor to optimise your account, it’s your Quality Score. This score is the one element that can save your site from ending up in the abandoned landscape of google’s page 2. Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 12 July 2017

10 Skills Of A Successful CMO

For a successful CMO (Chief Marketing Officer) taking on an authoritative role is no longer enough, they must go beyond and take on the role of a leader. An influential CMO will lead their team with a clear purpose, vision, and mission. One that thei... Read more

Tags: Online Marketing & Digital Marketing By Laia Cardona, on 5 July 2017

Customer Loyalty: A romantic love affair

A key to our costumers’ heart would be the key to a golden chest of long term profits. In marketing terms, this key that we all long for is customer loyalty. After all, winning customer loyalty is essential to a winning CRM strategy. Read more

Tags: Online Marketing & Digital Marketing By Héctor Borrás, on 30 May 2017

15 Signs That Something Is Wrong With Your Digital Marketing

Everybody makes mistakes… but in terms of your brand’s digital marketing, these mistakes can cost you dearly. The most important thing is not to be perfect, but rather to be able to identify when you’ve gone wrong and get back on the right track befo... Read more

Tags: Online Marketing & Digital Marketing By Chantal India, on 19 May 2017

3 Ways to Personalize Communication Using Marketing Automation

Marketing automation has changed the future of our industry. It is an extremely powerful tool to get the best results in a very efficient way, and we haven’t even started truly exploring all the possibilities it offers marketers. Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 9 January 2017

Google Ads vs. Facebook Ads: The Advantages of Digital Advertising on Each Channel

Did you know that there are already over 3.4 billion internet users all over the world? Thanks to marketing and digital advertising, even the smallest of companies have an enormous potential audience at the tips of their fingers. And when looking to ... Read more

Tags: Online Marketing & Digital Marketing By Alba Fraile, on 22 December 2016

How to Measure Your Account Based Marketing ROI

Has your company decided to invest in Account Based Marketing in 2017? Well done! ABM promises to be one of the most effective and profitable ways to market to the B2B sector. Like any tool, however, (and especially for new tools in your plan), you n... Read more

Tags: Online Marketing & Digital Marketing, Redes Sociales & Social Ads By Berta Ventura, on 14 December 2016

7 Tips to Make Your Brand Stand Out on Instagram Ads

We are just about rounding up 2016, and Instagram is as popular as it has ever been. It has been nothing but a success since its very launch in 2010, but it really took off when it was acquired by Facebook and launched its advertising solution, Insta... Read more

Tags: Online Marketing & Digital Marketing By Estela Viñarás, on 12 September 2016

Content vs. Outbound: How to increase sales using content

Content Marketing is becoming increasingly popular as a key strategy in attracting qualified traffic. In today’s day and age, it is essential that companies dedicate significant portion of their resources to creating specialized content that solves t... Read more

Marketing Blog

Marketing Blog

Authenticity in Brand & Marketing

5 hacks to boost your Quality Score

10 Skills Of A Successful CMO

Customer Loyalty: A romantic love affair

15 Signs That Something Is Wrong With Your Digital Marketing

3 Ways to Personalize Communication Using Marketing Automation

Google Ads vs. Facebook Ads: The Advantages of Digital Advertising on Each Channel

How to Measure Your Account Based Marketing ROI

7 Tips to Make Your Brand Stand Out on Instagram Ads

Content vs. Outbound: How to increase sales using content

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