If you want your website to be visible on Google, you should know that there are a lot of factors beyond the search results pages and SEM. Today we are going to talk about an option that you may have overlooked until now: Google Discover. Google Disc... Read more
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Twitch is becoming a major platform for digital marketing. As in the case of TikTok, this streaming network experienced a huge boost during the coronavirus pandemic, as the number of active channels grew by over 200% in just 4 months as about 4 milli... Read more
Customer experience, also known as CX, encompasses the overall experience people have when they interact with your brand. It takes into account all touchpoints in the customer journey, from interacting with your website, confirming and managing order... Read more
Understanding your click-through rate, or CTR, is vital for your business. It helps you understand your customers, their online behavior, and lets you know what is and what isn't working when trying to reach your target audience. CTR is a digital mar... Read more
You might think of Pinterest as being a simple social network for creating and sharing images and pinboards, but it has become so much more than that in recent years. In fact, many businesses are now incorporating the visual platform into their digit... Read more
Whether you’re just starting a new business, or you have been in the game for some time now, there is one very important element that can make or break a business, and that’s marketing. The way you market your products or services can affect everythi... Read more
Today, having a solid online presence is essential for marketing purposes and for the overall success of any business. Whatever your industry, your customers are likely to find you online so you need to be there when they search for what you are offe... Read more
Marketing is constantly changing, as consumers' needs and interests change. This means that all products offered by a company have a limited life and, from the moment of launch to the moment of withdrawal, they go through different stages. These stag... Read more
Video content marketing is a strategy that has gained a lot of ground in recent years because it allows you to convey your brand's message effectively and create an emotional connection with your audience. For this to work well, you need to be able t... Read more
Whether you have just entered the world of ecommerce or you have been selling online for a long time, one thing is certain: you need to know how to measure the profitability of your online store. Read more
