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Dany Ortiz

Inbound Marketing & Content Strategist en Cyberclick. Experta en marketing online, gestión de contenidos, estrategia en redes sociales, y creación y optimización ​de ​campañas ​en ​social ​ads.

Inbound Marketing & Content Strategist at Cyberclick. Expert in online marketing, content management, social media strategy, and creation and optimization of campaigns in social ads.

Author articles

Tags: Inbound Marketing By Dany Ortiz, on 17 November 2023

20 Inbound Marketing Examples for Companies of All Sizes

To design an effective inbound marketing strategy, it's helpful to gain inspiration from examples and success stories of other brands. Read more

Tags: Digital Marketing By Dany Ortiz, on 28 September 2023

What Is Demand Generation? 7 Steps To Put It Into Action

Demand generation is a crucial process in any marketing strategy, as it involves capturing leads (potential customers) and generating more sales by reinforcing brand awareness. Read more

Tags: Inbound Marketing By Dany Ortiz, on 26 September 2023

Inbound Marketing and Branding: How to Combine Them Successfully

In the world of marketing, there are different types of companies: those that develop an inbound marketing strategy, those that create branding strategies, and those that implement both independently. However, few companies actually combine these two... Read more

Tags: Digital Advertising By Dany Ortiz, on 6 September 2023

Emotional Advertising: The Key to Persuading Consumers

When a customer makes a purchase, they are influenced by both rational and emotional factors. This is why effective advertising should appeal to both of these aspects. However, depending on your target audience, some strategies are better suited to a... Read more

Tags: Email Marketing By Dany Ortiz, on 8 August 2023

10 Free Email Marketing Tools for Your Brand

One great thing about email marketing is its versatility. It can be used to reach your audience at different stages of the conversion funnel, from generating leads to nurturing customers. It can also be adapted to companies of all sizes, from small b... Read more

Tags: Data Science By Dany Ortiz, on 5 July 2023

What Is Price Elasticity of Demand and Data-Driven Decision Making?

Information is power and, in the world of digital marketing, data is the fuel that drives it. This brings us to data science. Below, we will discuss the importance of data in understanding the impact of price variations on demand for your products or... Read more

Tags: Digital Advertising By Dany Ortiz, on 13 March 2023

10 Characteristics of Effective Advertising

Whether it's traditional advertising or digital ads, the truth is that all effective advertising campaigns share a number of common characteristics. Some examples of effective advertising characteristics are making sure your ads are persuasive, targe... Read more

Tags: Online Marketing & Digital Marketing By Dany Ortiz, on 10 March 2023

12 Successful Marketing Strategy Examples

Looking for some successful marketing strategy examples to inspire you? Well, you’ve come to the right place! Brands such as Spotify, Nordstrom, GroPro or Nike are just some of the examples of successful marketing strategies that we will be taking a ... Read more

Tags: Social Media & Social Ads By Dany Ortiz, on 4 January 2023

Best Time to Post on TikTok in 2023

It's official: TikTok is booming. It has become a popular social media network among consumers and it is only growing. One of the key ways to improve the engagement of your TikToks is to publish them at the right times. Let's take a look at the best ... Read more

Tags: Inbound Marketing By Dany Ortiz, on 12 October 2022

How to Create a Good Inbound Marketing Report: Tips and Best Practices

Good marketers know that if you can’t measure it, you can’t improve it. Therefore, it is essential to monitor the results of your inbound marketing campaigns through periodic reports. Read more