Marketing Blog

Marketing Blog

Inbound Marketing & Content Strategist en Cyberclick. Experta en marketing online, gestión de contenidos, estrategia en redes sociales, y creación y optimización ​de ​campañas ​en ​social ​ads. _______________________________________________________________________ Inbound Marketing & Content Strategist at Cyberclick. Expert in online marketing, content management, social media strategy, and creation and optimization of campaigns in social ads.

Posts by Dany Ortiz

Inbound Marketing & Content Strategist en Cyberclick. Experta en marketing online, gestión de contenidos, estrategia en redes sociales, y creación y optimización ​de ​campañas ​en ​social ​ads. _______________________________________________________________________ Inbound Marketing & Content Strategist at Cyberclick. Expert in online marketing, content management, social media strategy, and creation and optimization of campaigns in social ads.

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Tags: Digital Advertising By Dany Ortiz, on 20 January 2022

10 Characteristics of Effective Advertising

As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics. Taking a look at the basics of how a campaign works can help generate new ideas and get your creativity flowing.Read more

Tags: Inbound Marketing By Dany Ortiz, on 7 January 2022

20 Inbound Marketing Examples for Companies of All Sizes

To design an effective inbound marketing strategy, it's helpful to gain inspiration from examples and success stories of other brands. Read more

Tags: Inbound Marketing By Dany Ortiz, on 30 December 2021

Inbound vs. Outbound Marketing

There are two distinct types of marketing: inbound marketing and outbound marketing. Read more

Tags: Inbound Marketing By Dany Ortiz, on 5 November 2021

20 Ways to Increase Brand Awareness in Inbound Marketing

The inbound marketing methodology is based on attracting users to your company in non-invasive ways, then converting them into leads and finally into customers. To do this, the first step is to make them discover your brand. But how can you generate ...Read more

Tags: Strategy By Dany Ortiz, on 27 August 2021

How Does Omnichannel Marketing Work?

You’ve probably heard the term omnichannel marketing being thrown around in the marketing world, but do you actually know what it means? It tends to be confused with multichannel marketing, and though they do have many similarities, they do two diffe...Read more

Tags: Online Sales By Dany Ortiz, on 14 June 2021

What Is a Sales Pipeline?

It has been proven that the more control you have over the sales pipeline or sales flow, the more benefits you get. In this article we'll explain what exactly a sales pipeline is and how you can incorporate it in your company's sales and marketing st...Read more

Tags: Online Marketing & Digital Marketing By Dany Ortiz, on 12 April 2021

LinkedIn Stories: How to Post Them and Why You Should

Stories have changed the way people publish and interact with social media. Starting with Snapchat and then Instagram and Facebook, stories increase engagement and are a very flexible content type. Even WhatsApp has its version of stories. LinkedIn h...Read more

Tags: Online Marketing & Digital Marketing By Dany Ortiz, on 9 April 2021

10 Successful Marketing Strategy Examples

Looking for some successful marketing strategy examples to inspire you? Well, you’ve come to the right place! Read more

Tags: SEO & SEM By Dany Ortiz, on 30 March 2021

What Are Backlinks? How to Boost Web Traffic

When it comes to SEO, backlinks are an essential pillar in improving your search page ranking. In fact, backlinks are considered one of the top 3 factors that can influence your SEO, according to Google. This fact alone means that if you’re at all se...Read more

Tags: Inbound Marketing By Dany Ortiz, on 27 January 2021

2021 Inbound Marketing Trends

It's easy to see that Covid-19 and the ensuing safety lockdowns and confinement periods have disrupted almost every aspect about life that we know. With more people than ever staying home, more users have turned to content to take their time. Because...Read more