Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Dany Ortiz

Inbound Marketing & Content Strategist en Cyberclick. Experta en marketing online, gestión de contenidos, estrategia en redes sociales, y creación y optimización ​de ​campañas ​en ​social ​ads. _______________________________________________________________________ Inbound Marketing & Content Strategist at Cyberclick. Expert in online marketing, content management, social media strategy, and creation and optimization of campaigns in social ads.

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Tags: Strategy By Dany Ortiz, on 27 Aug 2021

How Does Omnichannel Marketing Work?

You’ve probably heard the term omnichannel marketing being thrown around in the marketing world, but do you actually know what it means? It tends to be confused with multichannel marketing, and though they do have many similarities, they do two diffe...Read more

Tags: Online Sales By Dany Ortiz, on 14 Jun 2021

What Is a Sales Pipeline?

It has been proven that the more control you have over the sales pipeline or sales flow, the more benefits you get. In this article we'll explain what exactly a sales pipeline is and how you can incorporate it in your company's sales and marketing st...Read more

Tags: Digital Advertising By Dany Ortiz, on 26 Apr 2021

10 Characteristics of Effective Advertising

As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics. Taking a look at the basics of how a campaign works can help generate new ideas and get your creativity flowing.Read more

Tags: Online Marketing & Digital Marketing By Dany Ortiz, on 12 Apr 2021

LinkedIn Stories: How to Post Them and Why You Should

Stories have changed the way people publish and interact with social media. Starting with Snapchat and then Instagram and Facebook, stories increase engagement and are a very flexible content type. Even WhatsApp has its version of stories. LinkedIn h...Read more

Tags: Online Marketing & Digital Marketing By Dany Ortiz, on 09 Apr 2021

10 Successful Marketing Strategy Examples

Looking for some successful marketing strategy examples to inspire you? Well, you’ve come to the right place! Read more

Tags: SEO & SEM By Dany Ortiz, on 30 Mar 2021

What Are Backlinks? How to Boost Web Traffic

When it comes to SEO, backlinks are an essential pillar in improving your search page ranking. In fact, backlinks are considered one of the top 3 factors that can influence your SEO, according to Google. This fact alone means that if you’re at all se...Read more

Tags: Inbound Marketing By Dany Ortiz, on 27 Jan 2021

2021 Inbound Marketing Trends

It's easy to see that Covid-19 and the ensuing safety lockdowns and confinement periods have disrupted almost every aspect about life that we know. With more people than ever staying home, more users have turned to content to take their time. Because...Read more

Tags: SEO & SEM By Dany Ortiz, on 14 Dec 2020

How to Optimize Images and Gifs for SEO

Optimizing your site for SEO is a complex task that requires a definite commitment. With consistency over time, however, you’ll reap what you’ve sown by following some SEO best practices. And while most people think about keywords in plain text, imag...Read more

Tags: SEO & SEM By Dany Ortiz, on 01 Dec 2020

What is Mobile SEO? Definition and 9 Strategies

Ever since mobile searches outnumbered desktop searches in 2015, Google has made mobile indexing its top priority. These changes destabilized search engine optimization (SEO) as we knew it, but was an obvious and logical progression.Read more

By Dany Ortiz, on 07 Aug 2020

Instagram Reels: What It Is, How It Works, And How To Create Videos

Instagram has announced a new feature that is aiming to overshadow TikTok: Instagram Reels. With this new feature, users will be able to create short videos using audio and video tracks and share them with their Instagram community.Read more