English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Dany Ortiz

Inbound Marketing & Content Strategist en Cyberclick. Experta en marketing online, gestión de contenidos, estrategia en redes sociales, y creación y optimización ​de ​campañas ​en ​social ​ads. _______________________________________________________________________ Inbound Marketing & Content Strategist at Cyberclick. Expert in online marketing, content management, social media strategy, and creation and optimization of campaigns in social ads.

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Tags: Digital Advertising By Dany Ortiz, on 29 Sep 2020

10 Characteristics of Effective Advertising

As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics. Taking a look at the basics of how a campaign works can help generate new ideas and flicker a creative spark.Read more

By Dany Ortiz, on 07 Aug 2020

Instagram Reels: What It Is, How It Works, And How To Create Videos

Instagram has announced a new feature that is aiming to overshadow TikTok: Instagram Reels. With this new feature, users will be able to create short videos using audio and video tracks and share them with their Instagram community.Read more

Tags: Online Marketing & Digital Marketing By Dany Ortiz, on 13 Jul 2020

10 Successful Marketing Strategy Examples

Looking for some successful marketing strategy examples to inspire you? Well, you’ve come to the right place! Read more

Tags: Social Media & Social Ads By Dany Ortiz, on 30 Apr 2020

What is a Microinfluencer?

We know you’ve heard of influencers, but do you know what a microinfluencer is?Read more

Tags: Digital Marketing By Dany Ortiz, on 09 Apr 2020

How To Find Influencers For Your Brand

Finding the perfect influencer and establishing a mutually beneficial relationship with them is a dream for many brands. Year after year, influencer marketing continues to show its effectiveness. Read more

Tags: Inbound Marketing By Dany Ortiz, on 02 Mar 2020

Inbound vs Outbound Marketing

In the world of marketing, there appears to be two distinct camps: inbound marketing and outbound marketing. Read more

Tags: SEO & SEM By Dany Ortiz, on 03 Feb 2020

How to Use SEO Keywords Naturally

Anyone who’s ever baked knows that creating the perfect cake requires a delicate balance of ingredients. Too much sugar makes your cake overly sweet and hard to digest. Or too much flour makes it dry, and then suddenly you're dessert is the one getti...Read more

Tags: Digital Marketing By Dany Ortiz, on 16 Jan 2020

30 Marketing Statistics about Generation Z and Millennials [2020]

Generating engagement with younger generations can be a challenge for marketers. Gen Z and Millennials are no longer interested in conventional advertising and are shunning the brands that they perceive as inauthentic.Read more

Tags: Strategy By Dany Ortiz, on 05 Dec 2019

What Is OKR Methodology and How to Apply It [+Example]

It’s easy to set goals. Now, tracking them… well, that’s a different story. Following up on established objectives can be a challenge for any company. And certainly staying focused on meeting the annual objectives is a difficult task. Therefore, in t...Read more

Tags: Digital Marketing By Dany Ortiz, on 28 Oct 2019

Marketing and Advertising: What’s the Difference?

Marketing and Advertising are two concepts that almost everyone encounters daily in one way or another, and yet there is still confusion between the two. Are they basically the same thing, with just two different names? How are they similar and diffe...Read more