As marketers, we spend a lot of time analyzing the details of every advertising campaign we see. But it never hurts to review the basics! Taking a look at how a campaign works can help generate new ideas and get your creativity flowing.Read more

Looking for some successful marketing strategy examples to inspire you? Well, you’ve come to the right place! Read more

It's official: TikTok is booming. It has become a popular social media network among consumers and it is only growing. One of the key ways to improve the engagement of your TikToks is to publish them at the right times. Let's take a look at the best ...Read more

Good marketers know that if you can’t measure it, you can’t improve it. Therefore, it is essential to monitor the results of your inbound marketing campaigns through periodic reports.Read more

Attribution marketing is one of the essential pillars of inbound marketing. Understanding where conversions come from is essential to knowing how to optimize all of your marketing processes.Read more

HubSpot and Salesforce are two of the best CRM platforms in marketing today. If you are looking to implement a CRM system for your business, you might be wondering if you should go with HubSpot vs. Salesforce. We're here to help you choose the best o...Read more

It is very common for brands to have gaps in their marketing strategy. The main problems include posting content on an inconsistent schedule or creating content that is irrelevant to a brand's overall marketing objectives. This is where an editorial ...Read more

What is a portfolio? A digital portfolio is a way to present your best work in an organized and easily accessible way so that future employers and collaborators can easily see what you do. A good digital portfolio is the key to making a positive impr...Read more

Including online surveys in your lead generation strategy allows you to accomplish two objectives at the same time: getting to know your audience's feedback and preferences and obtaining valuable customer data that can help you optimize your marketin...Read more

Is your digital marketing team already working with a CRM database? If not, you may be missing out on opportunities to engage more efficiently with customers and close more sales.Read more