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Pere Munar

Data Scientist en Cyberclick. PhD en Astrofísica por la Universitat de Barcelona con más de diez años de experiencia en investigación mediante el análisis e interpretación de datos. En 2019 redirige su carrera profesional hacia el mundo del Data Science cursando el Postgrado en Data Science y Big Data de la UB, así como participando en el programa Science To Data Science (S2DS) en Londres. Actualmente forma parte del equipo de Data Science y SEM de Cyberclick.

Data Scientist at Cyberclick. PhD in Astrophysics from the University of Barcelona with more than ten years of research experience through data analysis and interpretation. In 2019 he redirected his professional career to the world of Data Science by graduating in Data Science and Big Data from the UB, as well as participating in the Science To Data Science (S2DS) program in London. He is currently part of Cyberclick's Data Science and SEM team.

Author articles

Tags: Data Science By Pere Munar, on 11 April 2024

What Is Data Privacy? Understanding Its Significance Today

At its core, data privacy refers to the rights and practices concerning the proper handling, consent, and use of personal information, ensuring that individuals' data is collected, processed, and shared in a manner that respects their privacy prefere... Read more

Tags: Data Science By Pere Munar, on 2 April 2024

Understanding Single Customer View for Improved Marketing Strategies

The single customer view is a record that stores data about each individual customer a company has and allows you to create better digital marketing and sales strategies, enhancing results, and providing consumers with what they need. Read more

Tags: Google By Pere Munar, on 7 March 2024

Exploring Gemini Extensions and the Power of AI

Gemini extensions (formerly known as Bard) began rolling out in September 2023. They enable the conversational generative AI to link with Google applications such as Gmail, Drive, Maps, and YouTube, providing more personalized and precise responses. ... Read more

Tags: Inbound Marketing, Data Science By Pere Munar, on 29 February 2024

Optimizing Your Inbound Marketing with a Dashboard

A dashboard visually displays key metrics and KPIs crucial for achieving objectives in inbound marketing. But why is it important, and how can it be made truly useful? Read more

Tags: Digital Marketing By Pere Munar, on 10 January 2024

Deciphering B2G: Definition and Operations

While much is said about the relationships companies establish with consumers or other businesses, there are also companies that need to market themselves to attract the attention of administrations and public entities. To capture the interest of the... Read more

Tags: Data Science By Pere Munar, on 14 December 2023

2024 Data and Analytics Trends: What's on the Horizon?

Undoubtedly, data analysis and big data have led a revolution in the marketing landscape in recent years, fundamentally altering how companies harness information for their campaigns. The common thread among major players in the advertising realm is ... Read more

Tags: Data Science By Pere Munar, on 2 November 2023

Applied Data Science: Turning Insights into Action

Data science is the process by which valuable information is extracted from raw data. It involves different disciplines such as programming, statistics, mathematics. In the corporate realm, data science plays a crucial role by providing a wealth of o... Read more

Tags: Data Science By Pere Munar, on 4 October 2023

How to Use Data Analysis to Improve Returns in Your Ecommerce

The ROI, or return on investment, of an ecommerce is one of the most important metrics to track. Through data science, this metric can be greatly improved and, once you know the steps you need to take to do this, you can improve your ROI and take you... Read more

Tags: Google By Pere Munar, on 19 September 2023

Google Looker Studio: What It Is and How It Works

Google Looker Studio is a data science tool formerly known as Google Data Studio. It is an essential tool in digital marketing, where actions such as tracking web traffic or analyzing sales data are necessary. They help you determine the direction to... Read more

Tags: Data Science By Pere Munar, on 13 September 2023

What Are Large Language Models (LLM)?

When you hear the term large language models, you might be quite sure what this means but what if you ask you ChatGPT? In this article, we'll take a closer look at these AI and data science tools to find out how they work and all the benefits they ca... Read more