SearchGPT is a search tool developed with Artificial Intelligence (AI) that quickly responds to users' questions and provides the sources of the information, making it easier and faster to find what you're looking for. It also offers an interactive w... Read more
Cluster analysis is a method used in statistical data analysis to group a set of objects in a way that objects in the same cluster are more similar to each other than to those in other clusters. In marketing, this translates to identifying distinct g... Read more
Conversational AI encompasses various technologies that simulate human-like conversations through the integration of natural language processing (NLP), enabling machines to comprehend and process human language, and machine learning (ML), facilitatin... Read more
A Single Source of Truth is a centralized data library that stores the most up-to-date, complete, and accurate information of an organization. It achieves this by aggregating data from various systems and applications within the company. Read more
At its core, data privacy refers to the rights and practices concerning the proper handling, consent, and use of personal information, ensuring that individuals' data is collected, processed, and shared in a manner that respects their privacy prefere... Read more
The single customer view is a record that stores data about each individual customer a company has and allows you to create better digital marketing and sales strategies, enhancing results, and providing consumers with what they need. Read more
Gemini extensions (formerly known as Bard) began rolling out in September 2023. They enable the conversational generative AI to link with Google applications such as Gmail, Drive, Maps, and YouTube, providing more personalized and precise responses. ... Read more
A dashboard visually displays key metrics and KPIs crucial for achieving objectives in inbound marketing. But why is it important, and how can it be made truly useful? Read more
While much is said about the relationships companies establish with consumers or other businesses, there are also companies that need to market themselves to attract the attention of administrations and public entities. To capture the interest of the... Read more
Undoubtedly, data analysis and big data have led a revolution in the marketing landscape in recent years, fundamentally altering how companies harness information for their campaigns. The common thread among major players in the advertising realm is ... Read more
