Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by Pere Munar

Data Scientist en Cyberclick. PhD en Astrofísica por la Universitat de Barcelona con más de diez años de experiencia en investigación mediante el análisis e interpretación de datos. En 2019 redirige su carrera profesional hacia el mundo del Data Science cursando el Postgrado en Data Science y Big Data de la UB, así como participando en el programa Science To Data Science (S2DS) en Londres. Actualmente forma parte del equipo de Data Science y SEM de Cyberclick. _____________________________________________________________________ Data Scientist at Cyberclick. PhD in Astrophysics from the University of Barcelona with more than ten years of research experience through data analysis and interpretation. In 2019 he redirected his professional career to the world of Data Science by graduating in Data Science and Big Data from the UB, as well as participating in the Science To Data Science (S2DS) program in London. He is currently part of Cyberclick's Data Science and SEM team.

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Tags: Online Sales By Pere Munar, on 21 April 2022

Product Feed: What It Is in Marketing and How to Create It

Digital advertising has experienced a boom in recent years with the rise of ecommerce. Many companies have launched or expanded their online store, and this means that they have to manage their catalog on different sites such as the company page, Ama...Read more

Tags: Strategy By Pere Munar, on 15 February 2022

What Is a Digital Transformation Strategy and Why Is It Important?

The arrival of social media and the unstoppable growth of technology have changed the way we work, shop, study and interact. We have gotten used to having everything right here, right now—the fact that we can buy a product on the Internet and get it ...Read more

Tags: Strategy By Pere Munar, on 21 December 2021

Negative Keywords: What Are They and How to Choose Them

If you work in digital marketing, then you may have come across the term negative keywords. Put simply, they are an SEO tool for filtering out closely related words and phrases that aren’t relevant to your ad’s target audience. Read more

Tags: Data Science By Pere Munar, on 24 November 2021

Product Information Management: What You Need to Know

As a supplier, distributor, or retailer, the success of your marketing plan relies, in part, on having the right tools and techniques to ensure access to high-quality and up-to-date product data across all your sales channels. A product information m...Read more

Tags: SEO & SEM By Pere Munar, on 12 November 2021

Google BERT: What It Is, How It Works, and How It Affects You

Google is the undisputed leader in online search, and its goal is to provide even better service to users. To do this, the algorithm that determines what content appears on the search results page (SERP) and keeps changing and evolving to offer bette...Read more

Tags: Online Marketing & Digital Marketing By Pere Munar, on 13 October 2021

Rich Media: A Step-by-Step Guide

Rich Media is a word commonly used in the digital marketing world. Essentially, it is a term used to describe online advertising that uses advanced technology to attract conversions and engage viewers, including streaming videos, interactive applets,...Read more

Tags: SEO & SEM By Pere Munar, on 20 September 2021

Top 4 Reasons Why Organic Traffic Drops

In order for your digital marketing efforts to be successful, you need to understand where the traffic to your site comes from and what factors cause it to increase or decrease. To help you do this, the Google Search Center blog has recently publishe...Read more

Tags: Google By Pere Munar, on 1 September 2021

Discovery Ads: What You Need to Know

Every business has its own way of advertising. The marketing platforms and techniques you use depend on your industry, your target audience, and what you are trying to achieve. However, there are a few that work well for most brands and industries. Read more

Tags: Digital Advertising By Pere Munar, on 30 August 2021

What Are Interstitial Ads?

Interstitial ads are one of the most lucrative types of ad formats on the web today. They tend to have higher conversion rates because they appear after a user clicks to another page, making the transition more natural and seamless when compared to p...Read more

Tags: SEO & SEM By Pere Munar, on 17 February 2021

Google Product Listing Ads: Shopping Campaigns

Google Product Listing Ads (PLAs) are becoming more and more popular. That’s because PLAs are visually appealing, informative and attract eager shoppers. Overall, Google Shopping Ads saw a 38% increase in spending in 2020. If you want to better under...Read more

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