Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by Pere Munar

Data Scientist en Cyberclick. PhD en Astrofísica por la Universitat de Barcelona con más de diez años de experiencia en investigación mediante el análisis e interpretación de datos. En 2019 redirige su carrera profesional hacia el mundo del Data Science cursando el Postgrado en Data Science y Big Data de la UB, así como participando en el programa Science To Data Science (S2DS) en Londres. Actualmente forma parte del equipo de Data Science y SEM de Cyberclick. _____________________________________________________________________ Data Scientist at Cyberclick. PhD in Astrophysics from the University of Barcelona with more than ten years of research experience through data analysis and interpretation. In 2019 he redirected his professional career to the world of Data Science by graduating in Data Science and Big Data from the UB, as well as participating in the Science To Data Science (S2DS) program in London. He is currently part of Cyberclick's Data Science and SEM team.

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Tags: Data Science By Pere Munar, on 21 November 2022

Trends in Data and Analytics for 2023

In digital marketing trends, big data and analytics are two of the most innovative sectors of the marketing world today. According to a report by DataToBiz, global big data market revenues will exceed $100 billion by 2027.Read more

Tags: Google By Pere Munar, on 21 July 2022

How to Optimize Your Google Performance Max Campaigns in Google Ads

Google Performance Max campaigns use artificial intelligence to generate conversions across all Google channels, such as Search, Display, YouTube, Gmail, Discover, and Maps. They employ bidding, targeting, creative, and attribution automation technol...Read more

Tags: SEO & SEM By Pere Munar, on 9 June 2022

Google Ads: 6 Tips for Obtaining Better Results with Smart Bidding

More than 80% of Google Ads users use automated bidding as part of their strategy. The Smart Bidding system allows you to optimize bids in real-time and helps you save management time. But to get the most out of it, there are several important aspect...Read more

Tags: SEO & SEM By Pere Munar, on 3 June 2022

Google Performance Max Campaigns: What They Are, Advantages, and How to Create Them

Google Ads is constantly offering better options for advertisers. One of these options is Performance Max Campaigns, which help advertisers improve their campaigns' performance by using artificial intelligence and marketing automation.Read more

Tags: Online Sales By Pere Munar, on 21 April 2022

Product Feed: What It Is in Marketing and How to Create It

Digital advertising has experienced a boom in recent years with the rise of ecommerce. Many companies have launched or expanded their online store, and this means that they have to manage their catalog on different sites such as the company page, Ama...Read more

Tags: Strategy By Pere Munar, on 15 February 2022

What Is a Digital Transformation Strategy and Why Is It Important?

The arrival of social media and the unstoppable growth of technology have changed the way we work, shop, study and interact. We have gotten used to having everything right here, right now—the fact that we can buy a product on the Internet and get it ...Read more

Tags: Strategy By Pere Munar, on 21 December 2021

Negative Keywords: What Are They and How to Choose Them

If you work in digital marketing, then you may have come across the term negative keywords. Put simply, they are an SEO tool for filtering out closely related words and phrases that aren’t relevant to your ad’s target audience. Read more

Tags: Data Science By Pere Munar, on 24 November 2021

Product Information Management: What You Need to Know

As a supplier, distributor, or retailer, the success of your marketing plan relies, in part, on having the right tools and techniques to ensure access to high-quality and up-to-date product data across all your sales channels. A product information m...Read more

Tags: SEO & SEM By Pere Munar, on 12 November 2021

Google BERT: What It Is, How It Works, and How It Affects You

Google is the undisputed leader in online search, and its goal is to provide even better service to users. To do this, the algorithm that determines what content appears on the search results page (SERP) and keeps changing and evolving to offer bette...Read more

Tags: Online Marketing & Digital Marketing By Pere Munar, on 13 October 2021

Rich Media: A Step-by-Step Guide

Rich Media is a word commonly used in the digital marketing world. Essentially, it is a term used to describe online advertising that uses advanced technology to attract conversions and engage viewers, including streaming videos, interactive applets,...Read more

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