Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Pere Munar

Data Scientist en Cyberclick. PhD en Astrofísica por la Universitat de Barcelona con más de diez años de experiencia en investigación mediante el análisis e interpretación de datos. En 2019 redirige su carrera profesional hacia el mundo del Data Science cursando el Postgrado en Data Science y Big Data de la UB, así como participando en el programa Science To Data Science (S2DS) en Londres. Actualmente forma parte del equipo de Data Science y SEM de Cyberclick. _____________________________________________________________________ Data Scientist at Cyberclick. PhD in Astrophysics from the University of Barcelona with more than ten years of research experience through data analysis and interpretation. In 2019 he redirected his professional career to the world of Data Science by graduating in Data Science and Big Data from the UB, as well as participating in the Science To Data Science (S2DS) program in London. He is currently part of Cyberclick's Data Science and SEM team.

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Tags: Data Science By Pere Munar, on 2 November 2023

Applied Data Science: Turning Insights into Action

Data science is the process by which valuable information is extracted from raw data. It involves different disciplines such as programming, statistics, mathematics. In the corporate realm, data science plays a crucial role by providing a wealth of o...Read more

Tags: Data Science By Pere Munar, on 4 October 2023

How to Use Data Analysis to Improve Returns in Your Ecommerce

The ROI, or return on investment, of an ecommerce is one of the most important metrics to track. Through data science, this metric can be greatly improved and, once you know the steps you need to take to do this, you can improve your ROI and take you...Read more

Tags: Google By Pere Munar, on 19 September 2023

Google Looker Studio: What It Is and How It Works

Google Looker Studio is a data science tool formerly known as Google Data Studio. It is an essential tool in digital marketing, where actions such as tracking web traffic or analyzing sales data are necessary. They help you determine the direction to...Read more

Tags: Data Science By Pere Munar, on 13 September 2023

What Are Large Language Models (LLM)?

When you hear the term large language models, you might be quite sure what this means but what if you ask you ChatGPT? In this article, we'll take a closer look at these AI and data science tools to find out how they work and all the benefits they ca...Read more

Tags: Ecommerce By Pere Munar, on 7 September 2023

How to Choose the Right Shopify Integrations for Your Brand

Shopify is one of the most used platforms to create and manage ecommerce, as it has all the necessary tools and functions. In addition, some integrations allow you to extend virtually any of its functionalities.Read more

Tags: Data Science By Pere Munar, on 12 July 2023

Recommendation System: How to Create One Using Machine Learning

If you’re involved in ecommerce, this article is for you! Imagine yourself browsing through platforms like Amazon, Netflix, or Spotify. You often come across recommendations for products that catch your interest, movies or series you might enjoy, or ...Read more

Tags: Data Science By Pere Munar, on 11 July 2023

Time Series Forecasting with Data Science and Machine Learning

In data science and machine learning, time series forecasting is essential, especially when applied to companies and their operations. In this article, we will explain the concept of time series forecasts and discuss why implementing them in your bus...Read more

Tags: Data Science By Pere Munar, on 6 July 2023

Predict Churn Rate and Customer Retention with Data Science

Predicting churn rate is one of the essential applications of Data Science for startups. By identifying customers who are likely to stop purchasing or unsubscribing from a service, businesses can take proactive measures to retain them. In this articl...Read more

Tags: Data Science By Pere Munar, on 4 July 2023

What Is Data Science and How Can You Apply It at Your Company?

Data science is a widely discussed term in marketing, but there is often some confusion regarding its precise definition. Many wonder if data science is synonymous with data mining and what professionals in this field are called. How does big data fi...Read more

Tags: Data Science By Pere Munar, on 29 March 2023

Small Data: What It Is and How It Differs from Big Data

Data Science is a vast field that businesses use to analyze the information they gather, understand their customers and their niche, identify patterns, and predict behaviors. One type of data that falls within this domain is Small Data. In this artic...Read more