English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Shanon Roberts

International Digital Marketing Strategist


Tags: Facebook By Shanon Roberts, on 11 Aug 2020

10 Tips to Increase Facebook Page Engagement

If you’ve been in the world of social media marketing, specifically Facebook marketing, then you may know that organic branded Facebook page engagement has been steadily declining since 2017. In fact, in 2019, branded page’s only reached out 5.5% of ...Read more

Tags: Native Advertising By Shanon Roberts, on 04 Aug 2020

5 Best Examples of Native Advertising [2020]

Native Advertising is all around us and you may not even realize it! This style of digital advertising is a completely unique format, because it combines advertising with content. Read more

Tags: Facebook By Shanon Roberts, on 30 Jul 2020

Facebook Groups for Business: How to Use Groups For Marketing

If you’ve been on Facebook recently, then you’ll understand the power of Facebook groups. Facebook groups have brought about a new resurgence of use of the social media platform, despite finding itself in the spotlight due to new scandals and news re...Read more

Tags: Digital Marketing By Shanon Roberts, on 21 Jul 2020

The Best 8 Marketing Podcasts to Subscribe to in 2020

Whether you’re stuck in traffic, washing the dishes, or just trying to get you daily 10,000 steps in, podcasts are a great way to entertain or educate yourself while getting simple tasks or errands done.Read more

Tags: SEO & SEM By Shanon Roberts, on 14 Jul 2020

SEO For Beginners: The Basics of Search Engine Optimization [2020]

SEO is an essential marketing technique that is focused on bringing organic, non-paid traffic to your website by using high quality content to get to the top of a search engine result page. Read more

Tags: Marketing Viral By Shanon Roberts, on 13 Jul 2020

Viral Marketing Examples: 6 Great Campaigns and Their Effects

Viral marketing seems like magic for marketers. It’s an organic, insanely rapid-fire way of spreading awareness about your brand, product, or service, and yet it seems like a one in a million shot of achieving.Read more

Tags: Inbound Marketing By Shanon Roberts, on 10 Jul 2020

3 Buyer Persona Examples

Buyer personas are an essential tool in any inbound marketing strategy. They help you understand your ideal customer, what they’re looking for, and how you can best interact with them. Read more

Tags: Inbound Marketing By Shanon Roberts, on 09 Jun 2020

HubSpot Marketing Hub Tutorial [video included]

HubSpot’s Marketing Hub platform is an essential tool for any Inbound Marketing strategist. Read more

Tags: SEO & SEM By Shanon Roberts, on 29 Apr 2020

Simple Guide to Domain Authority: What Is It and How To Find It

There are many different factors that have a hand in getting your website to the number 1 position in Google’s SERP (search engine results page.)Read more

Tags: Inbound Marketing By Shanon Roberts, on 06 Apr 2020

Inbound Marketing vs SEO: What is the Difference?

What exactly is the difference between Inbound Marketing and SEO? You often see these words used in the same context, and sometimes even interchangeably. Read more