Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by Shanon Roberts

International Digital Marketing Strategist


Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 8 March 2022

Location-Based Marketing: What It Is and How It Works

One of the clearest examples of how cutting edge technology can be applied in marketing is the use of customer location. Practically any company can take advantage of this to become more visible online and impact potential customers with greater prec...Read more

Tags: Strategy By Shanon Roberts, on 28 February 2022

International Marketing: Strategies, Examples, and Tips

In today’s marketplaces, global business and international marketing have never been easier. With so many options and tools online, brands can expand their operations into new nations and reach untapped markets. Read more

Tags: Native Advertising By Shanon Roberts, on 21 February 2022

7 Best Examples of Native Advertising

Native advertising is all around though you may not even realize it! This style of digital advertising is a completely unique format because it combines advertising with content. Read more

Tags: Marketing Viral By Shanon Roberts, on 17 February 2022

Viral Marketing Examples: Great Campaigns and Their Effects

Viral marketing seems like magic for marketers. It’s an organic, insanely rapid way to spread awareness about a brand, product, or service, yet the chances of creating viral content are very slim.Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 26 January 2022

Chatbot Marketing: What You Need to Know

Chatbot marketing is an increasingly popular digital marketing strategy that can help you facilitate customer communication and improve you customer service levels. It involves using chat programs to automatically generate conversations with potentia...Read more

Tags: Online Sales By Shanon Roberts, on 10 January 2022

What Is Shopify and How Does it Work?

If you're thinking of launching an ecommerce, you might be wondering how to create your online store. If you're not sure where to start, we're here to tell you everything you need to know about a popular Content Management System (CMS) in marketing w...Read more

Tags: Video Marketing By Shanon Roberts, on 9 December 2021

Top 4 Viral Video Marketing Techniques and Examples

While viral video marketing is made more easily achievable with social media, social media virality and video virality are not the same. By nature, videos allow brands to make long-form and interactive content that touches audiences in a meaningful w...Read more

Tags: Digital Marketing By Shanon Roberts, on 7 December 2021

Direct to Consumer Marketing

Direct to consumer (D2C) marketing  is an increasingly popular marketing strategy where companies promote and sell products directly to consumers. Instead of relying on intermediaries, brands make direct connections with customers and control each st...Read more

Tags: Strategy By Shanon Roberts, on 17 November 2021

What Is Social Marketing?

Social marketing is a sub-branch of marketing designed to encourage social change. Instead of focusing on selling a product, it sells a behavior that benefits society. This is closely linked with the principles of corporate social responsibility and ...Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 18 October 2021

15 Content Marketing Tips for the Ultimate Personalization

If you're in content marketing, you know how hard it can be to stand out from the crowd. At times it can seem like everything has been done already.Read more

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