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English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Shanon Roberts

International Digital Marketing Strategist

Tags: Inbound Marketing By Shanon Roberts, on 23 Oct 2020

How to Build a HubSpot Lead Nurturing Workflow, Step by Step [VIDEO]

Lead Nurturing is an essential tactic within an Inbound Marketing campaign.Read more

Tags: Digital Marketing By Shanon Roberts, on 10 Sep 2020

Top 10 Most Downloaded Apps of 2020 (so far)

Without context, the most downloaded apps of 2020 so far may look a bit surprising. 2020 has certainly seen its fair share of curve balls this year. Just about every industry and sector has been impacted by this year’s events, including app downloads...Read more

Tags: Marketing Viral By Shanon Roberts, on 27 Aug 2020

Top 4 Viral Video Marketing Techniques [+ examples]

While viral video marketing has certainly received a boost through social media, social media virality and video virality are not exactly one and the same. Just by their very nature, videos allow brands to make longer-form content that touches audien...Read more

Tags: Social Media & Social Ads By Shanon Roberts, on 25 Aug 2020

What is Social Media Listening? Definition, Benefits, and Steps

If you could have one superpower, what would it be? While the common answers are typically flying or super speed, if you ask a marketer they’ll likely answer telepathy or supersonic hearing. Read more

Tags: Facebook By Shanon Roberts, on 11 Aug 2020

10 Tips to Increase Facebook Page Engagement

If you’ve been in the world of social media marketing, specifically Facebook marketing, then you may know that organic branded Facebook page engagement has been steadily declining since 2017. In fact, in 2019, branded page’s only reached out 5.5% of ...Read more

Tags: Native Advertising By Shanon Roberts, on 04 Aug 2020

5 Best Examples of Native Advertising [2020]

Native Advertising is all around us and you may not even realize it! This style of digital advertising is a completely unique format, because it combines advertising with content. Read more

Tags: Facebook By Shanon Roberts, on 30 Jul 2020

Facebook Groups for Business: How to Use Groups For Marketing

If you’ve been on Facebook recently, then you’ll understand the power of Facebook groups. Facebook groups have brought about a new resurgence of use of the social media platform, despite finding itself in the spotlight due to new scandals and news re...Read more

Tags: Digital Marketing By Shanon Roberts, on 21 Jul 2020

The Best 8 Marketing Podcasts to Subscribe to in 2020

Whether you’re stuck in traffic, washing the dishes, or just trying to get you daily 10,000 steps in, podcasts are a great way to entertain or educate yourself while getting simple tasks or errands done.Read more

Tags: SEO & SEM By Shanon Roberts, on 14 Jul 2020

SEO For Beginners: The Basics of Search Engine Optimization [2020]

SEO is an essential marketing technique that is focused on bringing organic, non-paid traffic to your website by using high quality content to get to the top of a search engine result page. Read more

Tags: Marketing Viral By Shanon Roberts, on 13 Jul 2020

Viral Marketing Examples: 6 Great Campaigns and Their Effects

Viral marketing seems like magic for marketers. It’s an organic, insanely rapid-fire way of spreading awareness about your brand, product, or service, and yet it seems like a one in a million shot of achieving.Read more