One of the clearest examples of how cutting edge technology can be applied in marketing is the use of customer location. Practically any company can take advantage of this to become more visible online and impact potential customers with greater prec...Read more

In today’s marketplaces, global business and international marketing have never been easier. With so many options and tools online, brands can expand their operations into new nations and reach untapped markets. Read more

Native advertising is all around though you may not even realize it! This style of digital advertising is a completely unique format because it combines advertising with content. Read more

Viral marketing seems like magic for marketers. It’s an organic, insanely rapid way to spread awareness about a brand, product, or service, yet the chances of creating viral content are very slim.Read more

Chatbot marketing is an increasingly popular digital marketing strategy that can help you facilitate customer communication and improve you customer service levels. It involves using chat programs to automatically generate conversations with potentia...Read more

If you're thinking of launching an ecommerce, you might be wondering how to create your online store. If you're not sure where to start, we're here to tell you everything you need to know about a popular Content Management System (CMS) in marketing w...Read more

While viral video marketing is made more easily achievable with social media, social media virality and video virality are not the same. By nature, videos allow brands to make long-form and interactive content that touches audiences in a meaningful w...Read more

Direct to consumer (D2C) marketing  is an increasingly popular marketing strategy where companies promote and sell products directly to consumers. Instead of relying on intermediaries, brands make direct connections with customers and control each st...Read more

Social marketing is a sub-branch of marketing designed to encourage social change. Instead of focusing on selling a product, it sells a behavior that benefits society. This is closely linked with the principles of corporate social responsibility and ...Read more

If you're in content marketing, you know how hard it can be to stand out from the crowd. At times it can seem like everything has been done already.Read more