Labubu isn’t just a cute, wide-eyed character from POP MART. It’s a textbook example of how emotional marketing, scarcity, and psychology collide to drive modern consumer behavior. Originally designed by Hong Kong artist Kasing Lung and released thro... Read more
For marketing teams constantly under pressure to deliver consistent, on-brand content across multiple channels, Adobe Firefly offers a new way to create high-quality visual assets quickly using AI. Instead of starting from scratch with every campaign... Read more
In any product or service, the "end user" refers to the person who actually uses the product. While developers, designers, and business owners are involved in creating, managing and purchasing products, it’s the end user who interacts with it on a da... Read more
Images play a crucial role within a web page, but in the realm of ecommerce, they are indispensable. They give users an idea of the product they are about to purchase and help with advertising. Among these images, hero images stand out as they can ca... Read more
A theme in HubSpot is a set of templates with its own style and elements that can be used as a foundation for building a website. Thanks to themes, there's no need to start designing a website from scratch, which is especially useful for those who do... Read more
A subdomain is a prefix added to your main domain name, creating a secondary part of your primary website. It's essentially a way to organize and navigate different sections of your site, and can be helpful in your overall digital marketing strategy.... Read more
Amazon PPC (Pay-per-Click) Ads is a part of Amazon's sophisticated advertising platform that allows sellers to bid on keywords to promote their products in Amazon's search results and product listings. Users access the Amazon platform with an active ... Read more
Buyer personas are an essential tool in any inbound marketing strategy. They help you understand your ideal customer, what they’re looking for, and how you can best interact with them. Read more
TikTok clarified that one of its main goals is to make collaboration between brands and creators a breeze. They’re doing it with the introduction of the TikTok Talent Manager Portal within the Creator Marketplace. Find out about this portal and about... Read more
Without context, the most downloaded apps of 2023 so far may look a bit surprising. In previous years, app downloads were heavily influenced by the changing world with the COVID-19 pandemic and evolving safety measures. Now in 2023, the impact of the... Read more
