The foundation of any effective marketing strategy is having a clearly defined audience. By understanding your target audience, you can tailor your content and ads to their needs, wants and pain points, making your copy more attractive and engaging f...Read more

Have you ever wondered what Apple's social media marketing strategy is? If you go to their Twitter account, you will find something rather peculiar: it was created in September 2011 and since then it does not seem to have published a single tweet, bu...Read more

RevOps, short for Revenue Operations, is quickly gaining traction among companies seeking to amplify their earning potential while streamlining their internal operations. Still, there seems to be quite a bit of uncertainty about what RevOps is and ho...Read more

Buyer personas are an essential tool in any inbound marketing strategy. They help you understand your ideal customer, what they’re looking for, and how you can best interact with them. Read more

Digital advertising is gaining more and more ground worldwide. There are sectors that are hardly possible outside the online environment, such as travel and hotel reservations or on demand streaming services. There is no doubt that understanding the ...Read more

Experiential marketing is a great strategy to get consumers interested in your brand. As you’ve probably guessed, experiential marketing is exactly what it says on the tin: it’s about marketing an experience. A powerful tool in your marketing plan, i...Read more

Amazon ads are one of the most interesting digital advertising options on the market. Unlike Facebook Ads or Google Ads, Amazon ads target users who are predisposed to buy, so it's much easier to generate sales. However, as with any digital marketing...Read more

Multichannel marketing uses a mixture of marketing techniques and channels to reach new and existing customers. Multichannel marketing can include email, direct mail, social media, events, paid ads, physical locations, and more. This approach allows ...Read more

Your call to action or CTA can have a direct effect on your conversion rates and revenues. Great ad copy and content are essential in marketing but a CTA encourages and directs users to actively participate. How many times have you clicked because of...Read more

Podcasting has exploded both as a content delivery platform and as a means of marketing. There are currently over 2,000,000 podcasts, 48,000,000 episodes and 50% of US households include at least one podcast listener. These numbers are only growing a...Read more