Marketing Blog

Marketing Blog

International Digital Marketing Strategist

Posts by Shanon Roberts

International Digital Marketing Strategist

Tags: Online Sales By Shanon Roberts, on 10 January 2022

What Is Shopify and How Does it Work?

If you're thinking of launching an ecommerce, you might be wondering how to create your online store. If you're not sure where to start, we're here to tell you everything you need to know about a popular Content Management System (CMS) in marketing w...Read more

Tags: Video Marketing By Shanon Roberts, on 9 December 2021

Top 4 Viral Video Marketing Techniques and Examples

While viral video marketing is made more easily achievable with social media, social media virality and video virality are not the same. By nature, videos allow brands to make long-form and interactive content that touches audiences in a meaningful w...Read more

Tags: Digital Marketing By Shanon Roberts, on 7 December 2021

Direct to Consumer Marketing

Direct to consumer (D2C) marketing  is an increasingly popular marketing strategy where companies promote and sell products directly to consumers. Instead of relying on intermediaries, brands make direct connections with customers and control each st...Read more

Tags: Strategy By Shanon Roberts, on 17 November 2021

What Is Social Marketing?

Social marketing is a sub-branch of marketing designed to encourage social change. Instead of focusing on selling a product, it sells a behavior that benefits society. This is closely linked with the principles of corporate social responsibility and ...Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 18 October 2021

15 Content Marketing Tips for the Ultimate Personalization

If you're in content marketing, you know how hard it can be to stand out from the crowd. At times it can seem like everything has been done already.Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 29 September 2021

What Is a Target Audience? Definition and Examples

The foundation of any effective marketing strategy is having a clearly defined audience. By understanding your target audience, you can tailor your content and ads to their needs, wants and pain points, making your copy more attractive and engaging f...Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 16 September 2021

What Is Dark Marketing?

Have you ever wondered what Apple's social media marketing strategy is? If you go to their Twitter account, you will find something rather peculiar: it was created in September 2011 and since then it does not seem to have published a single tweet, bu...Read more

Tags: Strategy By Shanon Roberts, on 10 September 2021

RevOps: What Is It?

RevOps, short for Revenue Operations, is quickly gaining traction among companies seeking to amplify their earning potential while streamlining their internal operations. Still, there seems to be quite a bit of uncertainty about what RevOps is and ho...Read more

Tags: Inbound Marketing By Shanon Roberts, on 11 August 2021

3 Buyer Persona Examples

Buyer personas are an essential tool in any inbound marketing strategy. They help you understand your ideal customer, what they’re looking for, and how you can best interact with them. Read more

Tags: Digital Marketing By Shanon Roberts, on 6 August 2021

Digital Ads: What They Are & 8 Basic Formats

Digital advertising is gaining more and more ground worldwide. There are sectors that are hardly possible outside the online environment, such as travel and hotel reservations or on demand streaming services. There is no doubt that understanding the ...Read more