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Shanon Roberts

Shanon es una diseñadora multidisciplinaria especializada en la creación de diversos activos digitales, como campañas digitales, videos o ebooks. Con experiencia en marketing digital y inbound marketing, Shanon destaca en el desarrollo de landing pages y webs para clientes usando HubSpot.

Front-End Developer & Graphic Designer. Shanon is a multidisciplinary designer specialized in creating diverse digital assets, including digital ads, videos, ebooks, and more. With a background in digital and inbound marketing, Shanon excels in developing impactful landing and web pages for clients using HubSpot.

Author articles

Tags: Inbound Marketing By Shanon Roberts, on 13 October 2023

3 Buyer Persona Examples

Buyer personas are an essential tool in any inbound marketing strategy. They help you understand your ideal customer, what they’re looking for, and how you can best interact with them. Read more

Tags: Social Media & Social Ads By Shanon Roberts, on 26 July 2023

TikTok Talent Manager Portal: What Is It and How to Use It

TikTok clarified that one of its main goals is to make collaboration between brands and creators a breeze. They’re doing it with the introduction of the TikTok Talent Manager Portal within the Creator Marketplace. Find out about this portal and about... Read more

Tags: Digital Marketing By Shanon Roberts, on 25 May 2023

Top 10 Most Downloaded Apps of 2023 So Far

Without context, the most downloaded apps of 2023 so far may look a bit surprising. In previous years, app downloads were heavily influenced by the changing world with the COVID-19 pandemic and evolving safety measures. Now in 2023, the impact of the... Read more

Tags: Social Media & Social Ads By Shanon Roberts, on 4 May 2023

TikTok Creativity Program: What Is It and How Does It Work?

More and more social networks are looking for ways to offer their content creators payment for their contribution to the platform. The latest is TikTok's Creativity Program. Although it is still in beta and only available in certain countries, if all... Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 13 April 2023

What Is a Target Audience? Definition and Examples

A target audience is the group of people you are trying to reach with your marketing efforts. Building your target audience consists of knowing the goals, desires, interests, and pain points of your ideal customers. It also takes into account behavio... Read more

Tags: Digital Marketing By Shanon Roberts, on 11 April 2023

Viral Marketing Examples: Great Campaigns and Their Effects

Viral marketing can work like magic for marketers. It’s an organic, insanely rapid way to spread awareness about a brand, product, or service. That being said, it can be very challenging, and sometimes you need a little bit of inspiration to get your... Read more

Tags: Native Advertising By Shanon Roberts, on 7 April 2023

8 Best Examples of Native Advertising

By this point, you are most likely already familiar with Native Advertising and the many advantages it can bring (if not, you can read all about it in this article). This style of digital advertising can be very beneficial for both advertisers and us... Read more

Tags: Strategy By Shanon Roberts, on 4 April 2023

International Marketing: Strategies, Examples, and Tips

International marketing can be defined as the tactics and methods used to market products and services in multiple countries. This could be in the form of import/export, franchising, licensing, and online sales. Although increasing globalization and ... Read more

Tags: Digital Marketing By Shanon Roberts, on 8 March 2023

Color Psychology in Marketing and Branding

If you believe that brands use colors just to improve their aesthetics, you are certainly missing some amazing marketing and branding strategies. Read more

Tags: Content Marketing By Shanon Roberts, on 2 February 2023

Microblogging: What It Is and How to Use It

In order to rank in search engines and to carry out inbound marketing actions, many brands have a blog with content that can be useful and interesting for their target audience. However, taking into account that more and more users prefer to get info... Read more