Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Shanon Roberts

International Digital Marketing Strategist


Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 29 Sep 2021

What Is a Target Audience? Definition and Examples

The foundation of any effective marketing strategy is having a clearly defined audience. By understanding your target audience, you can tailor your content and ads to their needs, wants and pain points, making your copy more attractive and engaging f...Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 16 Sep 2021

What Is Dark Marketing?

Have you ever wondered what Apple's social media marketing strategy is? If you go to their Twitter account, you will find something rather peculiar: it was created in September 2011 and since then it does not seem to have published a single tweet, bu...Read more

Tags: Strategy By Shanon Roberts, on 10 Sep 2021

RevOps: What Is It?

RevOps, short for Revenue Operations, is quickly gaining traction among companies seeking to amplify their earning potential while streamlining their internal operations. Still, there seems to be quite a bit of uncertainty about what RevOps is and ho...Read more

Tags: Inbound Marketing By Shanon Roberts, on 11 Aug 2021

3 Buyer Persona Examples

Buyer personas are an essential tool in any inbound marketing strategy. They help you understand your ideal customer, what they’re looking for, and how you can best interact with them. Read more

Tags: Digital Marketing By Shanon Roberts, on 06 Aug 2021

Digital Ads: What They Are & 8 Basic Formats

Digital advertising is gaining more and more ground worldwide. There are sectors that are hardly possible outside the online environment, such as travel and hotel reservations or on demand streaming services. There is no doubt that understanding the ...Read more

Tags: Social Marketing By Shanon Roberts, on 13 Jul 2021

Experiential Marketing: What Is It & How Does It Work?

Experiential marketing is a great strategy to get consumers interested in your brand. As you’ve probably guessed, experiential marketing is exactly what it says on the tin: it’s about marketing an experience. A powerful tool in your marketing plan, i...Read more

Tags: Digital Advertising By Shanon Roberts, on 12 Jul 2021

Amazon Ads: How to Make an Effective PPC Campaign

Amazon ads are one of the most interesting digital advertising options on the market. Unlike Facebook Ads or Google Ads, Amazon ads target users who are predisposed to buy, so it's much easier to generate sales. However, as with any digital marketing...Read more

Tags: Strategy By Shanon Roberts, on 02 Jun 2021

What Is Multichannel Marketing?

Multichannel marketing uses a mixture of marketing techniques and channels to reach new and existing customers. Multichannel marketing can include email, direct mail, social media, events, paid ads, physical locations, and more. This approach allows ...Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 28 May 2021

What Is a CTA in Marketing?

Your call to action or CTA can have a direct effect on your conversion rates and revenues. Great ad copy and content are essential in marketing but a CTA encourages and directs users to actively participate. How many times have you clicked because of...Read more

Tags: Content Marketing By Shanon Roberts, on 12 May 2021

How to Promote Your Podcast

Podcasting has exploded both as a content delivery platform and as a means of marketing. There are currently over 2,000,000 podcasts, 48,000,000 episodes and 50% of US households include at least one podcast listener. These numbers are only growing a...Read more