Chatbot marketing is an increasingly popular digital marketing strategy that can help you facilitate customer communication and improve you customer service levels. It involves using chat programs to automatically generate conversations with potentia... Read more
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For marketers, values are essential. Misleading strategies only erode customer trust and damage long-term relationships. Read more
2021 is coming to an end, and it's time to start thinking about marketing trends for 2022 and creating your plans for the year ahead. Read more
November 26th is an important day for marketing: Black Friday 2021. Are you ready for it? Read more
If you're in content marketing, you know how hard it can be to stand out from the crowd. At times it can seem like everything has been done already. Read more
Rich Media is a word commonly used in the digital marketing world. Essentially, it is a term used to describe online advertising that uses advanced technology to attract conversions and engage viewers, including streaming videos, interactive applets,... Read more
Analysis is what makes marketing a science rather than a game of chance. For some entrepreneurs, online marketing can seem like an unnecessary expense, something to dedicate a budget to only when all other areas are covered. This is because the resul... Read more
Have you used Pinterest Ads? Although it may not be the most talked about social network in digital marketing, the truth is that Pinterest offers very interesting possibilities and its ads can help you achieve your marketing objectives. That said, le... Read more
Have you ever wondered what Apple's social media marketing strategy is? If you go to their Twitter account, you will find something rather peculiar: it was created in September 2011 and since then it does not seem to have published a single tweet, bu... Read more
Live-streamed shopping events, such as those broadcast through Amazon Live, are becoming an increasingly popular marketing tool for ecommerce brands around the world. The events, which are a blend of digital shopping and entertainment, offer consumer... Read more
