Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by David Tomas

CEO y cofundador de Cyberclick. Cuenta con más de 20 años de experiencia en el mundo online. Es ingeniero y cursó un programa de Entrepreneurship en MIT, Massachusetts Institute of Technology. En 2012 fue nombrado uno de los 20 emprendedores más influyentes en España, menores de 40 años, según la Global Entrepreneurship Week 2012 e IESE. Autor de "La empresa más feliz del mundo" y "Diario de un Millennial". ______________________________________________________________________ CEO and co-founder of Cyberclick. David Tomas has more than 20 years of experience in the online world. He is an engineer and completed an Entrepreneurship program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain, under the age of 40, according to Global Entrepreneurship Week 2012 and IESE. Author of "The Happiest Company in the World" and "Diary of a Millennial".

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Tags: Digital Marketing By David Tomas, on 21 August 2023

10 Neuromarketing Examples and Studies

Neuromarketing can give marketers important insights, like how ads influence a person's decision process, how pricing affects a consumer's willingness to make a purchase, or the factors that impact consumer behavior. Neuromarketing examples are all a...Read more

Tags: Strategy By David Tomas, on 18 August 2023

6 Examples of Lead Scoring Models

Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed scoring strategy that fits its particular objectives and targets. Even with the inherently individual nature of predictive lead scoring, it is beneficial to ha...Read more

Tags: Online Sales By David Tomas, on 17 August 2023

8 Strategies to Attract and Keep Customers

Attracting customers and then building long-term relationships with them is one of the best ways to maintain your company's success for many years. To achieve this, customer service is absolutely essential.Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 17 August 2023

What Are the Benefits of Marketing?

Marketing is fundamental to growing a brand. It communicates the reasons why consumers should choose your brand, including the advantages, price, and unique features of your product or service. Marketing also helps maintain relationships with custome...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 1 August 2023

Consumer Needs: Types and How to Define Them

Keeping up with consumer needs is critical for any company that wants to be successful and create an impactful marketing strategy that increases sales in today's competitive marketplace.Read more

Tags: Influencer Marketing By David Tomas, on 19 July 2023

Kings League: What Is It and the Keys to Its Marketing Strategy

Kings League is a 7-a-side soccer competition that has become a global phenomenon. The 2023 final drew over 2 million simultaneous viewers, and hundreds of thousands of people watched all the matches that preceded it. What are the keys to its success...Read more

Tags: Artificial intelligence By David Tomas, on 27 June 2023

ChatGPT vs. Bard: Comparing the Most Powerful AI Text Generation Tools

Generative artificial intelligence technology has been extensively discussed with prominent versions such as Google's Bard and OpenAI's ChatGPT at the forefront. These tools are currently leading the landscape of AI text generation and will undoubted...Read more

Tags: Happiest Company By David Tomas, on 5 May 2023

Ikigai: How to Find the Source of Value in Your Daily Life

According to Japanese culture, we all have an Ikigai (生き甲斐), pronounced ee-kee-guy. However, it may surprise you to learn that an Ikigai is not about aligning the four vocational elements of what you love, what the world needs, what you are good at, ...Read more

Tags: Happiest Company By David Tomas, on 17 April 2023

Carroll's Corporate Social Responsibility Pyramid

Corporate social responsibility has become a hot topic in business over recent years. These days, most consumers expect brands to be good corporate citizens, and this has forced companies to move away from a purely profit-based approach to business a...Read more

Tags: Social Media & Social Ads By David Tomas, on 17 March 2023

What Are Social Media Ads? Examples & Types of Social Media Advertising

Social media ads are one of the quickest and most effective ways to connect with your target audience. These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns!Read more