If you do account-based inbound marketing, there's one HubSpot feature you can't afford to miss: HubSpot Target Accounts. With it, your marketing and sales teams will have a place to keep track of noteworthy accounts for the company and can quickly f...Read more

Today, it is almost impossible to do marketing without technology. The set of tools used by different departments is known as a "stack," and creating and maintaining it is the CMO's responsibility. Read more

Attracting customers and then building long-term relationships is one of the best ways to maintain your company's success for many years. To achieve this, customer service is absolutely essential.Read more

80% of new leads never translate into sales. But, companies that excel at lead nurturing generate 50% more SQLs (sales qualified leads) at a 33% lower cost. To get, keep, and grow customers it takes a holistic analysis of your product-market fit, cus...Read more

Conversion is pretty much the Holy Grail of digital marketing. Increasing your conversion rate is fundamental to increasing your return on investment and making the most of your digital marketing budget.Read more

Keeping up with consumer needs is key for any company seeking to develop an impactful marketing strategy and increase sales.Read more

Digital advertising has expanded over the years to include many different formats, styles, and platforms. Most people are familiar with the different ads they encounter on a daily basis, but they might not immediately see the difference between them....Read more

Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed scoring strategy that fits its particular objectives and targets. Even with the inherently individual nature of predictive lead scoring, it is beneficial to ha...Read more

Marketing is fundamental to growing a brand. It communicates the reasons why consumers should choose your brand, including the advantages, price, and unique features of your product or service. Marketing also helps maintain relationships with custome...Read more

TOFU, MOFU, and BOFU are important acronyms in inbound marketing. Knowing what they mean and how to use them in your campaigns is crucial to be able to offer your users the right content at the right time according to where they are in the conversion...Read more