Numerical blog: the latest insights to digital marketing and online advertising.
The 2020 holiday shopping season is right around the corner. And the months of November and December have represented 19% of yearly spending for the past five years running. Despite COVID-19 and all its complications, shoppers are still poised to mak...Read more
This year hasn’t exactly been business as usual, yet according to Deloitte, many shoppers are still poised for major holiday spending. And If numbers from last spring’s lockdown are any indication, people are even more likely to shop online this holi...Read more
If you do digital marketing without marketing analytics, you are wasting time and money.Read more
CMOs, CEOs, and Marketing Directors have all had to face this question eventually: Do you need to hire someone internally to expand the marketing team or should you invest in an agency? Basically, in-house marketing vs agency marketing.Read more
Digital advertising has expanded over the years to include many different formants, styles, and platforms. Most people are familiar with the different ads they encounter on a daily basis, but they might not immediately see the difference between them...Read more
A popular saying in the marketing world is that half of what is invested in advertising is wasted... but the problem is that we don't know which half.Read more
Landing pages are a crucial element of inbound marketing. They determine whether or not a user will continue to navigate your website or leave immediately.Read more
We’ve all Googled a product or service, only to find personalized ads with that exact product on different platforms a few days later. This phenomenon is called remarketing, and it is an especially useful advertising format. Read more
In the world of digital marketing, it seems as if we spend our lives talking about Millennials and Generation Z. But perhaps there is one sector that we’re forgetting about and that still has a lot to say: seniors.Read more
Remarketing is based on creating personalized ad campaigns for users who have previously visited your website, your online store or other content. Based on the information you already have about them, you can use this strategy to finalize conversions...Read more
