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English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by David Tomas

CEO y cofundador de Cyberclick. Cuenta con más de 20 años de experiencia en el mundo online. Es ingeniero y cursó un programa de Entrepreneurship en MIT, Massachusetts Institute of Technology. En 2012 fue nombrado uno de los 20 emprendedores más influyentes en España, menores de 40 años, según la Global Entrepreneurship Week 2012 e IESE. Autor de "La empresa más feliz del mundo" y "Diario de un Millennial". ______________________________________________________________________ CEO and co-founder of Cyberclick. David Tomas has more than 20 years of experience in the online world. He is an engineer and completed an Entrepreneurship program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain, under the age of 40, according to Global Entrepreneurship Week 2012 and IESE. Author of "The Happiest Company in the World" and "Diary of a Millennial".

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Tags: Inbound Marketing By David Tomas, on 02 Mar 2021

Lead Tracking: How to Get It Right and Drive Sales

Generating leads is a crucial step in any inbound marketing strategy. It’s only the beginning, however, in nurturing leads into paying customers. And that process requires tracking and guiding your leads each step of the way. Read more

Tags: SEO & SEM By David Tomas, on 24 Feb 2021

Ecommerce SEO: How to Increase Traffic to your Online Store

Improving SEO is one of the most important marketing strategies for ecommerce businesses. Showing up on Search Engine Results Pages (SERPS) is a surefire way to generate organic traffic and as a result, increase sales. Understanding how ecommerce SEO...Read more

Tags: Digital Marketing By David Tomas, on 22 Jan 2021

What is Neuromarketing?

When it comes down to it, marketing is all about the psychology of decision making. Marketers look to encourage and convince potential buyers that what they offer is their best possible option. Advertisers have always wanted to understand and predict...Read more

Tags: Digital Marketing By David Tomas, on 10 Nov 2020

Black Friday and Cyber Monday 2020: Marketing Ideas During a Pandemic

The 2020 holiday shopping season is right around the corner. And the months of November and December have represented 19% of yearly spending for the past five years running. Despite COVID-19 and all its complications, shoppers are still poised to mak...Read more

Tags: Online Sales By David Tomas, on 05 Nov 2020

How to Prepare Your eCommerce For Cyber Monday: 11 Strategies

This year hasn’t exactly been business as usual, yet according to Deloitte, many shoppers are still poised for major holiday spending. And If numbers from last spring’s lockdown are any indication, people are even more likely to shop online this holi...Read more

Tags: Digital Marketing By David Tomas, on 15 Oct 2020

How To Understand Digital Marketing Analytics And Why They Matter

If you do digital marketing without marketing analytics, you are wasting time and money.Read more

Tags: Digital Marketing By David Tomas, on 08 Oct 2020

In-House Marketing vs Agency: Which Is the Best Option for You?

CMOs, CEOs, and Marketing Directors have all had to face this question eventually: Do you need to hire someone internally to expand the marketing team or should you invest in an agency? Basically, in-house marketing vs agency marketing.Read more

Tags: Digital Advertising By David Tomas, on 27 Aug 2020

The 8 Types of Digital Advertising [infographic]

Digital advertising has expanded over the years to include many different formants, styles, and platforms. Most people are familiar with the different ads they encounter on a daily basis, but they might not immediately see the difference between them...Read more

Tags: Digital Marketing By David Tomas, on 19 Aug 2020

Digital Marketing Costs: How to Save Money While Maintaining Results

A popular saying in the marketing world is that half of what is invested in advertising is wasted... but the problem is that we don't know which half.Read more

By David Tomas, on 18 Aug 2020

15 Landing Page Optimizations and Best Practices

Landing pages are a crucial element of inbound marketing. They determine whether or not a user will continue to navigate your website or leave immediately.Read more