Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by David Tomas

CEO y cofundador de Cyberclick. Cuenta con más de 20 años de experiencia en el mundo online. Es ingeniero y cursó un programa de Entrepreneurship en MIT, Massachusetts Institute of Technology. En 2012 fue nombrado uno de los 20 emprendedores más influyentes en España, menores de 40 años, según la Global Entrepreneurship Week 2012 e IESE. Autor de "La empresa más feliz del mundo" y "Diario de un Millennial". ______________________________________________________________________ CEO and co-founder of Cyberclick. David Tomas has more than 20 years of experience in the online world. He is an engineer and completed an Entrepreneurship program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain, under the age of 40, according to Global Entrepreneurship Week 2012 and IESE. Author of "The Happiest Company in the World" and "Diary of a Millennial".

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Tags: Happiest Company By David Tomas, on 14 Oct 2021

Accountability and Its Importance for Companies

The term "accountability" is a buzzword in the marketing and business world, but it is not necessarily easy to define. As you will see in this article, accountability is related to individual responsibility. Understanding it and, above all, putting i...Read more

Tags: Strategy By David Tomas, on 01 Oct 2021

How to Say No and Get Better Results for You and Your Clients

In the world of marketing (and in life in general), a timely "no" can be very useful. We are often taught to be complacent and say yes to everything, but the truth is that setting boundaries is healthy and even essential.       A very clear case of a...Read more

Tags: Digital Marketing By David Tomas, on 30 Sep 2021

How to Optimize Your Mobile Marketing Strategy

There is no excuse: if mobile is not at the core of your digital marketing strategy, it is time to adapt. Mobile phones generate a huge amount of traffic, so in order for your digital marketing strategy to succeed, developing a mobile marketing strat...Read more

Tags: Online Sales By David Tomas, on 25 Aug 2021

7 Strategies to Attract and Keep Customers

Attracting customers and then building long-term relationships is one of the best ways to maintain your company's success for many, many years. To achieve this, customer service is absolutely essential.  As Sam Walton, the founder of Walmart, said, "...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 17 Aug 2021

7 Essential Marketing Skills

Whether you’re just starting a new business, or you have been in the game for some time now, there is one very important element that can make or break a business, and that’s marketing. The way you market your products or services can affect everythi...Read more

Tags: Strategy By David Tomas, on 10 Aug 2021

Personal Branding: How to Do It Well

In the past, branding was something that was exclusively associated with businesses. The term would conjure up images of McDonald’s, Apple, or Coca-Cola. These days, with the right branding and marketing strategy, anyone can be a successful brand. Read more

Tags: Happiest Company By David Tomas, on 27 Jul 2021

Company Culture Types and Why They Matter

Company culture, also known as corporate culture, is a term that describes the shared values, beliefs, work practices, and behaviors of an organisation. It determines how a company’s  employees and management interact, and it influences a variety of ...Read more

Tags: Happiest Company By David Tomas, on 30 Jun 2021

The Future of Remote Work

The Covid-19 pandemic has had an impact on many aspects of our lives. One of the biggest changes has been to the way we work. Many companies around the world have had to adapt to remote work and offer a variety of flexible working solutions in order ...Read more

Tags: Digital Marketing By David Tomas, on 28 Jun 2021

10 Steps To Creating Your Online Marketing Plan

Digital marketing tools are easily accessible and in many cases, even free of charge. However, before launching your brand online, you will need a “map” to help you know where you want to go to, how you will get there, and how to correct your path if...Read more

Tags: Strategy By David Tomas, on 18 Jun 2021

6 Examples of Lead Scoring Models

Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed scoring strategy that fits their particular objectives and targets. Even with the inherently individual nature of predictive lead scoring, it is beneficial to ...Read more