Marketing Blog

Amazon has decided to shift its Vendor Central business model by closing several accounts, which will require many brands to migrate to Seller Central. This change is not just an update but a profound transformation that will affect how businesses in... Read more

Cause marketing is a form of marketing that involves the collaborative efforts of a profit-oriented business and a non-profit organization with the purpose of achieving mutually beneficial outcomes. It is a partnership where both entities work togeth... Read more

The Kaizen method is a business strategy that aims to achieve significant long-term improvements by perfecting small tasks or implementing minor changes in daily operations. It focuses more on the gradual enhancement of processes rather than constant... Read more

The term "feedback" is widely used in business and is frequently solicited and provided to both customers and employees. It's among the most valuable resources for enhancing performance, quality of work, and fostering overall satisfaction within a co... Read more

Lead nurturing is the process of guiding leads, or prospective customers, through the conversion funnel by using the right communication at the right time. While lead nurturing can involve a lot of processes and setup, at its core, it is about making... Read more

The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable path for expanding and growing a business based on the product (new or existing) to be marketed and the market (new or existing) in which it will be marketed. Read more

Product-led sales is a sales approach where the product serves as the primary element for customer conversion and retention. In other words, sales and advertising techniques hold less weight compared to the product itself and its features when it com... Read more

Dynamic pricing is a digital marketing strategy that involves setting a flexible price conditioned by various parameters or factors such as supply and demand, seasonality, or price limits. Read more

Neuromarketing is the interdisciplinary practice that blends elements of marketing, psychology, and neuroscience to explore how the human brain reacts to advertising and branding messages. Scientific tools and experiments are used in a controlled set... Read more

Digital advertising has expanded over the years to include many different formats, styles, and platforms. The biggest difference between digital advertising and offline advertising is the ability to create highly segmented audiences to truly reach th... Read more