Did you know that most companies have to close in the first years? It’s not for lack of demand or because their idea does not work, but often because they do not have a good business plan. Growing a business is not easy and organization and planning ...Read more

Many brands focus their marketing strategy on the customer's needs, conveying that the price they have paid for a product or service is less than the problem or need it solves. This type of strategy is known as value based selling, but what exactly i...Read more

If you use LinkedIn regularly, you’re probably familiar with LinkedIn Ads. LinkedIn Sponsored Messages allow you to directly contact potential customers through one of the most professional platforms.Read more

Click to call, or CTC, is a service that many companies are offering, since it allows users to get in touch with them quickly and easily. CTC is also a way for a company to get a users' phone number.Read more

Any company, regardless of its size, needs a good marketing plan, as this is the only way to achieve success. This plan would be a document that specifies the actions to be carried out within a certain period of time, as well as the objectives and re...Read more

Defining your business objectives is important in shaping your overall marketing strategy. In this post, we’ll tell you everything you need to do to successfully do so!Read more

In marketing, we continually analyze the phases or cycles that customers go through in order to adapt our strategies to them and offer them what they need. Read more

To market effectively, it is essential to identify the different phases that customers go through in order to tailor marketing strategies and segmentation to reach the right person at the right time.Read more

Email marketing is one of the most powerful tools to attract customers to your brand and generate conversions.Read more

Interacting with and knowing how to address an audience is an important part of a marketing strategy, as is listening to what it has to say. Although there are different ways to obtain this information, crowdsourcing has become one of the best option...Read more