Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by David Tomas

CEO y cofundador de Cyberclick. Cuenta con más de 20 años de experiencia en el mundo online. Es ingeniero y cursó un programa de Entrepreneurship en MIT, Massachusetts Institute of Technology. En 2012 fue nombrado uno de los 20 emprendedores más influyentes en España, menores de 40 años, según la Global Entrepreneurship Week 2012 e IESE. Autor de "La empresa más feliz del mundo" y "Diario de un Millennial". ______________________________________________________________________ CEO and co-founder of Cyberclick. David Tomas has more than 20 years of experience in the online world. He is an engineer and completed an Entrepreneurship program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain, under the age of 40, according to Global Entrepreneurship Week 2012 and IESE. Author of "The Happiest Company in the World" and "Diary of a Millennial".

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Tags: Online Sales By David Tomas, on 12 September 2022

Short Sales Cycle: What It Is and the Best Marketing Actions for It

In marketing, we continually analyze the phases or cycles that customers go through in order to adapt our strategies to them and offer them what they need. Read more

Tags: Online Sales By David Tomas, on 6 September 2022

Long Sales Cycle: What It Is and the Best Marketing Actions for It

To market effectively, it is essential to identify the different phases that customers go through in order to tailor marketing strategies and segmentation to reach the right person at the right time.Read more

Tags: Email Marketing By David Tomas, on 31 August 2022

Email Marketing for Ecommerce Businesses: Advantages and Automation

Email marketing is one of the most powerful tools to attract customers to your brand and generate conversions.Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 17 August 2022

What Is Crowdsourcing and How Can It Be Used in Digital Marketing?

Interacting with and knowing how to address an audience is an important part of a marketing strategy, as is listening to what it has to say. Although there are different ways to obtain this information, crowdsourcing has become one of the best option...Read more

Tags: Social Media & Social Ads By David Tomas, on 10 August 2022

LinkedIn for B2B Marketing: How It Can Help Your Company

LinkedIn has more benefits than simply being a professional network where you can showcase your experience and find a job. It has become the perfect platform for companies to boost their B2B marketing strategies. In this article, we'll review how you...Read more

Tags: Online Sales By David Tomas, on 30 June 2022

How to Measure Success of an Ecommerce Business

In the aftermath of the pandemic, e-commerce has skyrocketed. Most brands that have a large e-commerce presence are seeing great results for their business. E-commerce measurement metrics allow you to understand how your online store is performing an...Read more

Tags: Inbound Marketing By David Tomas, on 21 June 2022

How to Use the HubSpot Target Accounts Option to Grow Your Business

If you do account-based inbound marketing, there's one HubSpot feature you can't afford to miss: HubSpot Target Accounts. With it, your marketing and sales teams will have a place to keep track of noteworthy accounts for the company and can quickly f...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 2 June 2022

A Guide to the Technology Stack Every CMO Needs

Today, it is almost impossible to do marketing without technology. The set of tools used by different departments is known as a "stack," and creating and maintaining it is the CMO's responsibility. Read more

Tags: Online Sales By David Tomas, on 24 May 2022

7 Strategies to Attract and Keep Customers

Attracting customers and then building long-term relationships is one of the best ways to maintain your company's success for many years. To achieve this, customer service is absolutely essential.Read more

Tags: Online Sales By David Tomas, on 24 May 2022

Get Keep Grow: How to Apply The Get Keep Grow Funnel

80% of new leads never translate into sales. But, companies that excel at lead nurturing generate 50% more SQLs (sales qualified leads) at a 33% lower cost. To get, keep, and grow customers it takes a holistic analysis of your product-market fit, cus...Read more

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