According to Japanese culture, we all have an Ikigai (生き甲斐), pronounced ee-kee-guy. However, it may surprise you to learn that an Ikigai is not about aligning the four vocational elements of what you love, what the world needs,  what you are good at,...Read more

Corporate social responsibility has become a hot topic in business over recent years. These days, most consumers expect brands to be good corporate citizens, and this has forced companies to move away from a purely profit-based approach to business a...Read more

Social media ads are one of the quickest and most effective ways to connect with your target audience. These ads provide plenty of profitable opportunities and are a great way to boost your digital marketing campaigns!Read more

Did you know that most companies have to close in the first years? It’s not for lack of demand or because their idea does not work, but often because they do not have a good business plan. Growing a business is not easy and organization and planning ...Read more

Many brands focus their marketing strategy on the customer's needs, conveying that the price they have paid for a product or service is less than the problem or need it solves. This type of strategy is known as value based selling, but what exactly i...Read more

If you use LinkedIn regularly, you’re probably familiar with LinkedIn Ads. LinkedIn Sponsored Messages allow you to directly contact potential customers through one of the most professional platforms.Read more

Click to call, or CTC, is a service that many companies are offering, since it allows users to get in touch with them quickly and easily. CTC is also a way for a company to get a users' phone number.Read more

Any company, regardless of its size, needs a good marketing plan, as this is the only way to achieve success. This plan would be a document that specifies the actions to be carried out within a certain period of time, as well as the objectives and re...Read more

Defining your business objectives is important in shaping your overall marketing strategy. In this post, we’ll tell you everything you need to do to successfully do so!Read more

In marketing, we continually analyze the phases or cycles that customers go through in order to adapt our strategies to them and offer them what they need. Read more