Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by David Tomas

CEO y cofundador de Cyberclick. Cuenta con más de 20 años de experiencia en el mundo online. Es ingeniero y cursó un programa de Entrepreneurship en MIT, Massachusetts Institute of Technology. En 2012 fue nombrado uno de los 20 emprendedores más influyentes en España, menores de 40 años, según la Global Entrepreneurship Week 2012 e IESE. Autor de "La empresa más feliz del mundo" y "Diario de un Millennial". ______________________________________________________________________ CEO and co-founder of Cyberclick. David Tomas has more than 20 years of experience in the online world. He is an engineer and completed an Entrepreneurship program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain, under the age of 40, according to Global Entrepreneurship Week 2012 and IESE. Author of "The Happiest Company in the World" and "Diary of a Millennial".

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Tags: Inbound Marketing By David Tomas, on 21 June 2022

How to Use the HubSpot Target Accounts Option to Grow Your Business

If you do account-based inbound marketing, there's one HubSpot feature you can't afford to miss: HubSpot Target Accounts. With it, your marketing and sales teams will have a place to keep track of noteworthy accounts for the company and can quickly f...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 2 June 2022

A Guide to the Technology Stack Every CMO Needs

Today, it is almost impossible to do marketing without technology. The set of tools used by different departments is known as a "stack," and creating and maintaining it is the CMO's responsibility. Read more

Tags: Online Sales By David Tomas, on 24 May 2022

7 Strategies to Attract and Keep Customers

Attracting customers and then building long-term relationships is one of the best ways to maintain your company's success for many years. To achieve this, customer service is absolutely essential.Read more

Tags: Online Sales By David Tomas, on 24 May 2022

Get Keep Grow: How to Apply The Get Keep Grow Funnel

80% of new leads never translate into sales. But, companies that excel at lead nurturing generate 50% more SQLs (sales qualified leads) at a 33% lower cost. To get, keep, and grow customers it takes a holistic analysis of your product-market fit, cus...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 24 May 2022

10 Tips to Increase Your Conversion Rate in Digital Marketing

Conversion is pretty much the Holy Grail of digital marketing. Increasing your conversion rate is fundamental to increasing your return on investment and making the most of your digital marketing budget.Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 23 May 2022

Consumer Needs: Types and How to Define Them

Keeping up with consumer needs is key for any company seeking to develop an impactful marketing strategy and increase sales.Read more

Tags: Digital Advertising By David Tomas, on 19 May 2022

The 8 Types of Digital Advertising [Infographic]

Digital advertising has expanded over the years to include many different formats, styles, and platforms. Most people are familiar with the different ads they encounter on a daily basis, but they might not immediately see the difference between them....Read more

Tags: Strategy By David Tomas, on 19 May 2022

6 Examples of Lead Scoring Models

Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed scoring strategy that fits its particular objectives and targets. Even with the inherently individual nature of predictive lead scoring, it is beneficial to ha...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 3 May 2022

What Are the Benefits of Marketing?

Marketing is fundamental to growing a brand. It communicates the reasons why consumers should choose your brand, including the advantages, price, and unique features of your product or service. Marketing also helps maintain relationships with custome...Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 30 March 2022

The Conversion Funnel: What Are MOFU, BOFU, and TOFU?

TOFU, MOFU, and BOFU are important acronyms in inbound marketing. Knowing what they mean and how to use them in your campaigns is crucial to be able to offer your users the right content at the right time according to where they are in the conversion...Read more

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