Marketing Blog

The Kaizen method is a business strategy that aims to achieve significant long-term improvements by perfecting small tasks or implementing minor changes in daily operations. It focuses more on the gradual enhancement of processes rather than constant... Read more

The term "feedback" is widely used in business and is frequently solicited and provided to both customers and employees. It's among the most valuable resources for enhancing performance, quality of work, and fostering overall satisfaction within a co... Read more

Lead nurturing is the process of guiding leads, or prospective customers, through the conversion funnel by using the right communication at the right time. While lead nurturing can involve a lot of processes and setup, at its core, it is about making... Read more

The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable path for expanding and growing a business based on the product (new or existing) to be marketed and the market (new or existing) in which it will be marketed. Read more

Product-led sales is a sales approach where the product serves as the primary element for customer conversion and retention. In other words, sales and advertising techniques hold less weight compared to the product itself and its features when it com... Read more

Dynamic pricing is a digital marketing strategy that involves setting a flexible price conditioned by various parameters or factors such as supply and demand, seasonality, or price limits. Read more

Neuromarketing is the interdisciplinary practice that blends elements of marketing, psychology, and neuroscience to explore how the human brain reacts to advertising and branding messages. Scientific tools and experiments are used in a controlled set... Read more

Digital advertising has expanded over the years to include many different formats, styles, and platforms. The biggest difference between digital advertising and offline advertising is the ability to create highly segmented audiences to truly reach th... Read more

In today's business landscape, establishing an online sales channel is crucial for expanding your reach and connecting with a broader audience of potential customers. Nevertheless, crafting a functional ecommerce platform that provides an optimal sho... Read more

Marketing is a field that changes constantly, and what has worked in 2023 or made your business take off, may no longer work in 2024. Therefore, it is essential that you are always updated on the latest trends in digital marketing. Read on to learn a... Read more