The term "accountability" is a buzzword in the marketing and business world, but it is not necessarily easy to define. As you will see in this article, accountability is related to individual responsibility. Understanding it and, above all, putting i...Read more

In the world of marketing (and in life in general), a timely "no" can be very useful. We are often taught to be complacent and say yes to everything, but the truth is that setting boundaries is healthy and even essential.       A very clear case of a...Read more

There is no excuse: if mobile is not at the core of your digital marketing strategy, it is time to adapt. Mobile phones generate a huge amount of traffic, so in order for your digital marketing strategy to succeed, developing a mobile marketing strat...Read more

Attracting customers and then building long-term relationships is one of the best ways to maintain your company's success for many, many years. To achieve this, customer service is absolutely essential.  As Sam Walton, the founder of Walmart, said, "...Read more

Whether you’re just starting a new business, or you have been in the game for some time now, there is one very important element that can make or break a business, and that’s marketing. The way you market your products or services can affect everythi...Read more

In the past, branding was something that was exclusively associated with businesses. The term would conjure up images of McDonald’s, Apple, or Coca-Cola. These days, with the right branding and marketing strategy, anyone can be a successful brand. Read more

Company culture, also known as corporate culture, is a term that describes the shared values, beliefs, work practices, and behaviors of an organisation. It determines how a company’s  employees and management interact, and it influences a variety of ...Read more

The Covid-19 pandemic has had an impact on many aspects of our lives. One of the biggest changes has been to the way we work. Many companies around the world have had to adapt to remote work and offer a variety of flexible working solutions in order ...Read more

Digital marketing tools are easily accessible and in many cases, even free of charge. However, before launching your brand online, you will need a “map” to help you know where you want to go to, how you will get there, and how to correct your path if...Read more

Lead scoring is not a one-size-fits-all system. Each company has its own uniquely designed scoring strategy that fits their particular objectives and targets. Even with the inherently individual nature of predictive lead scoring, it is beneficial to ...Read more