Mobile learning, or m-learning, is an educational approach that uses mobile devices and tablets to facilitate access to educational content. This makes learning possible anytime, anywhere. The goal of m-learning is to maximize time efficiency by leve... Read more
Nowadays, everyone from entrepreneurs to large corporations has access to AI that can create content quickly and analyze vast amounts of data without requiring extensive resources. That being said, it’s crucial to understand that in this new context,... Read more
Amazon has decided to shift its Vendor Central business model by closing several accounts, which will require many brands to migrate to Seller Central. This change is not just an update but a profound transformation that will affect how businesses in... Read more
Cause marketing is a form of marketing that involves the collaborative efforts of a profit-oriented business and a non-profit organization with the purpose of achieving mutually beneficial outcomes. It is a partnership where both entities work togeth... Read more
The Kaizen method is a business strategy that aims to achieve significant long-term improvements by perfecting small tasks or implementing minor changes in daily operations. It focuses more on the gradual enhancement of processes rather than constant... Read more
The term "feedback" is widely used in business and is frequently solicited and provided to both customers and employees. It's among the most valuable resources for enhancing performance, quality of work, and fostering overall satisfaction within a co... Read more
Lead nurturing is the process of guiding leads, or prospective customers, through the conversion funnel by using the right communication at the right time. While lead nurturing can involve a lot of processes and setup, at its core, it is about making... Read more
The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable path for expanding and growing a business based on the product (new or existing) to be marketed and the market (new or existing) in which it will be marketed. Read more
Product-led sales is a sales approach where the product serves as the primary element for customer conversion and retention. In other words, sales and advertising techniques hold less weight compared to the product itself and its features when it com... Read more
Dynamic pricing is a digital marketing strategy that involves setting a flexible price conditioned by various parameters or factors such as supply and demand, seasonality, or price limits. Read more
