Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by David Tomas

CEO y cofundador de Cyberclick. Cuenta con más de 20 años de experiencia en el mundo online. Es ingeniero y cursó un programa de Entrepreneurship en MIT, Massachusetts Institute of Technology. En 2012 fue nombrado uno de los 20 emprendedores más influyentes en España, menores de 40 años, según la Global Entrepreneurship Week 2012 e IESE. Autor de "La empresa más feliz del mundo" y "Diario de un Millennial". ______________________________________________________________________ CEO and co-founder of Cyberclick. David Tomas has more than 20 years of experience in the online world. He is an engineer and completed an Entrepreneurship program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain, under the age of 40, according to Global Entrepreneurship Week 2012 and IESE. Author of "The Happiest Company in the World" and "Diary of a Millennial".

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Tags: Digital Marketing By David Tomas, on 27 December 2022

Business Model Canvas: How It's Used in Marketing

Did you know that most companies have to close in the first years? It’s not for lack of demand or because their idea does not work, but often because they do not have a good business plan. Growing a business is not easy and organization and planning ...Read more

Tags: Digital Marketing By David Tomas, on 5 December 2022

Value Based Selling: What It Is & How to Use It in Your Sales Strategy

Many brands focus their marketing strategy on the customer's needs, conveying that the price they have paid for a product or service is less than the problem or need it solves. This type of strategy is known as value based selling, but what exactly i...Read more

Tags: Social Media & Social Ads By David Tomas, on 1 December 2022

LinkedIn Sponsored Messages: Our Guide to Reaching Your Target Customer

If you use LinkedIn regularly, you’re probably familiar with LinkedIn Ads. LinkedIn Sponsored Messages allow you to directly contact potential customers through one of the most professional platforms.Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 15 November 2022

Click to Call: What It Is and Its Function In Marketing

Click to call, or CTC, is a service that many companies are offering, since it allows users to get in touch with them quickly and easily. CTC is also a way for a company to get a users' phone number.Read more

Tags: Inbound Marketing By David Tomas, on 7 November 2022

SMB Marketing: What Are the Best Strategies?

Any company, regardless of its size, needs a good marketing plan, as this is the only way to achieve success. This plan would be a document that specifies the actions to be carried out within a certain period of time, as well as the objectives and re...Read more

Tags: Strategy By David Tomas, on 20 October 2022

How to Define Your Business Objectives Step by Step

Defining your business objectives is important in shaping your overall marketing strategy. In this post, we’ll tell you everything you need to do to successfully do so!Read more

Tags: Online Sales By David Tomas, on 12 September 2022

Short Sales Cycle: What It Is and the Best Marketing Actions for It

In marketing, we continually analyze the phases or cycles that customers go through in order to adapt our strategies to them and offer them what they need. Read more

Tags: Online Sales By David Tomas, on 6 September 2022

Long Sales Cycle: What It Is and the Best Marketing Actions for It

To market effectively, it is essential to identify the different phases that customers go through in order to tailor marketing strategies and segmentation to reach the right person at the right time.Read more

Tags: Email Marketing By David Tomas, on 31 August 2022

Email Marketing for Ecommerce Businesses: Advantages and Automation

Email marketing is one of the most powerful tools to attract customers to your brand and generate conversions.Read more

Tags: Online Marketing & Digital Marketing By David Tomas, on 17 August 2022

What Is Crowdsourcing and How Can It Be Used in Digital Marketing?

Interacting with and knowing how to address an audience is an important part of a marketing strategy, as is listening to what it has to say. Although there are different ways to obtain this information, crowdsourcing has become one of the best option...Read more

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