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David Tomas

CEO y cofundador de Cyberclick. Cuenta con más de 20 años de experiencia en el mundo online. Es ingeniero y cursó un programa de Entrepreneurship en MIT, Massachusetts Institute of Technology. En 2012 fue nombrado uno de los 20 emprendedores más influyentes en España, menores de 40 años, según la Global Entrepreneurship Week 2012 e IESE. Autor de "La empresa más feliz del mundo" y "Diario de un Millennial".

CEO and co-founder of Cyberclick. David Tomas has more than 20 years of experience in the online world. He is an engineer and completed an Entrepreneurship program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain, under the age of 40, according to Global Entrepreneurship Week 2012 and IESE. Author of "The Happiest Company in the World" and "Diary of a Millennial".

Author articles

Tags: Digital Advertising, Online Sales, Ecommerce By David Tomas, on 27 March 2024

Ansoff Matrix: What It Is and How It Works

The Ansoff Matrix is a sales and marketing strategy used to identify the most suitable path for expanding and growing a business based on the product (new or existing) to be marketed and the market (new or existing) in which it will be marketed. Read more

Tags: Online Sales By David Tomas, on 14 March 2024

Product-Led Sales: What They Are and Their Impact on Business Growth

Product-led sales is a sales approach where the product serves as the primary element for customer conversion and retention. In other words, sales and advertising techniques hold less weight compared to the product itself and its features when it com... Read more

Tags: Ecommerce By David Tomas, on 13 March 2024

Dynamic Pricing Strategy: How to Create One for Your Ecommerce

Dynamic pricing is a digital marketing strategy that involves setting a flexible price conditioned by various parameters or factors such as supply and demand, seasonality, or price limits. Read more

Tags: Digital Advertising By David Tomas, on 25 February 2024

The 8 Types of Digital Advertising [Infographic]

Digital advertising has expanded over the years to include many different formats, styles, and platforms. The biggest difference between digital advertising and offline advertising is the ability to create highly segmented audiences to truly reach th... Read more

Tags: Ecommerce By David Tomas, on 27 December 2023

Google’s Grow My Store: What Is It and How To Use It in Your Ecommerce

In today's business landscape, establishing an online sales channel is crucial for expanding your reach and connecting with a broader audience of potential customers. Nevertheless, crafting a functional ecommerce platform that provides an optimal sho... Read more

Tags: Digital Marketing By David Tomas, on 7 December 2023

The Top 12 Digital Marketing Trends for 2024

Marketing is a field that changes constantly, and what has worked in 2023 or made your business take off, may no longer work in 2024. Therefore, it is essential that you are always updated on the latest trends in digital marketing. Read on to learn a... Read more

Tags: Digital Marketing By David Tomas, on 27 November 2023

People-Led Marketing: Boost Your Sales by Connecting With Your Audience

In the past year, your digital marketing strategy has likely evolved and adapted to new market trends, and you’ve likely noticed a shift in the brand-consumer relationship. Read more

Tags: Happiest Company By David Tomas, on 24 November 2023

Moonshot Thinking: What It Is and How to Apply It to Your Company

Moonshot thinking is an attitude towards life and a way of thinking that pushes individuals to firmly believe in achieving something that, at first glance, seems impossible. In marketing, it is an expression used to refer to goals that are ambitious ... Read more

Tags: Google By David Tomas, on 23 November 2023

10 Chrome AI Extensions to Ease Your Work in Digital Marketing

Artificial Intelligence is trending, and in recent times, this technology has advanced significantly, making its way into various areas of business, including digital marketing. Today, we want to introduce you to some of the 10 most interesting Chrom... Read more

Tags: Cyberclick By David Tomas, on 20 November 2023

Motivation in Marketing

Is success and enjoyment at work important to you? What motivates you to perform at your best? Money, recognition, or perhaps flexible working hours? Do you find meaning in your job? It might be worth thinking about these questions in relation to mot... Read more