Any brand's marketing team must know what the customer journey looks like for their users and what the different touchpoints are. But what is a touchpoint? In this article, we'll review what they are, the most popular ones, and why they are important... Read more
Marketing Blog
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Today, it is almost impossible to do marketing without technology. The set of tools used by different departments is known as a "stack," and creating and maintaining it is the CMO's responsibility. Read more
Artificial Intelligence (AI) has taken the world of marketing by storm in recent years. AI reduces the time spent on tasks by humans, improving the productivity and efficiency of marketing teams. Read more
The star, the cow, the question mark, and the dog are concepts that, at first glance, would not be associated with a marketing strategy. But, the well-known BCG matrix template has made them popular elements that can help you understand how your prod... Read more
Digital marketing has evolved to fit the way today's society consumes information. Each generation has its own buying habits and preferences when it comes to using one platform or another. Read more
A consumer panel is a marketing tool used by brands to determine how well a proposed product could be received by the public. It can generate a lot of insight into how your product will perform in-market as well as provide valuable information regard... Read more
In marketing, data is gold. Knowing our customers allows us to meet their needs and sell more efficiently. That's why database marketing is a very useful tool for brands; in fact, according to Invespcro, it can make brands' ROI between 5 and 8 times ... Read more
TOFU, MOFU, and BOFU are important acronyms in inbound marketing. Knowing what they mean and how to use them in your campaigns is crucial to be able to offer your users the right content at the right time according to where they are in the conversion... Read more
Brands that perform well on social networks know how important it is to adapt their marketing strategy to current trends. That's why some of them have already jumped on the Wordle bandwagon. In this article, we'll discuss how to play, why it's gone v... Read more
Here's an interesting question: what does marketing smell like? When planning campaigns, marketers tend to think of visual and auditory aspects, but the truth is that all five senses can have a huge impact on creating an unforgettable brand experienc... Read more