Attribution marketing is all about knowing what channels a user interacted with before becoming a customer, what channels or platforms influenced the purchase decision, and how much time passed between the interaction and conversion. Read more
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Account Based Marketing, or ABM, is one of the most successful tools in B2B marketing. In short, it is a strategy in which marketing and sales teams work together to create a fully personalized buying experience for high-value customers. Read more
Storytelling is one of the most powerful marketing tools for brands. It helps you connect with your target audience, be remembered, and portray the values of your company. Read more
What is a portfolio? A digital portfolio is a way to present your best work in an organized and easily accessible way so that future employers and collaborators can easily see what you do. A good digital portfolio is the key to making a positive impr... Read more
Any brand's marketing team must know what the customer journey looks like for their users and what the different touchpoints are. But what is a touchpoint? In this article, we'll review what they are, the most popular ones, and why they are important... Read more
Today, it is almost impossible to do marketing without technology. The set of tools used by different departments is known as a "stack," and creating and maintaining it is the CMO's responsibility. Read more
Artificial Intelligence (AI) has taken the world of marketing by storm in recent years. AI reduces the time spent on tasks by humans, improving the productivity and efficiency of marketing teams. Read more
The star, the cow, the question mark, and the dog are concepts that, at first glance, would not be associated with a marketing strategy. But, the well-known BCG matrix template has made them popular elements that can help you understand how your prod... Read more
Digital marketing has evolved to fit the way today's society consumes information. Each generation has its own buying habits and preferences when it comes to using one platform or another. Read more
A consumer panel is a marketing tool used by brands to determine how well a proposed product could be received by the public. It can generate a lot of insight into how your product will perform in-market as well as provide valuable information regard... Read more
