Instagram Reels allow users to consume content that they enjoy without leaving Instagram. This feature was launched to compete with TikTok, which has become one of the trendiest social networks for organic content and digital advertising.Read more

A few years ago, Google's SERP (Search Engine Results Page) was very simple: a handful of text ads at the top and the right and 10 organic results with their titles, descriptions, and links. Being in the first position guaranteed the best organic tra...Read more

Content creation is a vital component of any marketing strategy. The right content creation strategy can help you attract and engage your audience, increase your views and shares, and boost customer retention. Read more

Brand activation is an increasingly popular marketing tool used to promote brands in creative and memorable ways. Essentially, it is the process of increasing awareness and engagement through some kind of brand experience. Read more

Marketing is constantly changing, as consumers' needs and interests change. This means that all products offered by a company have a limited life and, from the moment of launch to the moment of withdrawal, they go through different stages. These stag...Read more

Inbound marketing allows you to get closer to your customers and gain their trust in a natural way, without resorting to invasive techniques. In recent years its popularity has grown and now HubSpot has proposed a complementary methodology, called in...Read more

Until recently, B2B marketing strategies were focus was on the solutions offered, meaning the products or services. However, that is changing and the focus is shifting toward the buyer and toward buyer-driven marketing. Creating a buyer-driven strate...Read more

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more

Google's results page is becoming increasingly complex and offering users more information. Until a few years ago, the only options were to click on an organic search result or a paid ad. But now, non-click searches are the majority.Read more

Customer retention is an important marketing strategy for just about every brand. It's well known that the cost of retaining existing customers is far less than obtaining new ones. That cost continues to rise with increasing advertising prices and cu...Read more