Marketing Blog

Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Helena Alcoverro

Inbound Marketing Strategist en Cyberclick. Graduada en Publicidad y Relaciones Públicas por la UPF. Responsable de la estrategia de inbound marketing, creación de contenidos digitales y posicionamiento web. Gestión del CRM con la herramienta HubSpot. Experiencia en marketing digital, SEO, inbound marketing y publicidad.

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Tags: Digital Marketing By Helena Alcoverro, on 21 March 2023

Customer Community: What It Is and Why You Need One

Knowing your buyer persona is one of the biggest challenges in marketing. It's not enough to just know demographic data such as gender or age; for your campaigns to be truly effective, you have to thoroughly understand your buyer persona's needs and ...Read more

Tags: Instagram By Helena Alcoverro, on 13 March 2023

How to Go Viral With Instagram Reels

Instagram Reels allow users to consume content video without leaving Instagram. This feature was launched to compete with TikTok, which has become one of the trendiest social networks for organic content and digital advertising.Read more

Tags: SEO & SEM By Helena Alcoverro, on 14 February 2023

What Is Semantic Web and How Does It Impact SEO?

Search engines and their algorithms do not stop evolving, as do the expectations of users.Read more

Tags: Digital Advertising By Helena Alcoverro, on 24 May 2022

What Is Advergaming? Uses and Examples

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more

Tags: Digital Advertising By Helena Alcoverro, on 28 April 2022

Top Digital Signage Trends for 2022

Digital signage is a type of digital advertising that is broadcast through devices that have screens, projectors, or touch screens. This advertising format, in addition to reinforcing a brand's image, has also become one of the best ways to deliver a...Read more

Tags: Inbound Marketing By Helena Alcoverro, on 12 April 2022

How to Create a Content Pyramid for Your Marketing Strategy

For your marketing plan to be effective, you a strategic approach that outlines what type of content you are going to create and why.Read more

Tags: Digital Marketing By Helena Alcoverro, on 21 February 2022

How to Be a Good Marketer According to CMOs: 8 Key Qualities

Digital marketing is a dynamic and energetic profession that encompasses multiple disciplines and is constantly evolving. Marketers wear a lot of hats and simultaneously face a lot of challenges and tasks in different areas of marketingRead more

Tags: Online Marketing & Digital Marketing By Helena Alcoverro, on 28 January 2022

Competitive Benchmarking: Definition and Advantages

A benchmark is an essential tool in any marketer's arsenal because it accurately assesses a company's position in the industry and identifies ideas for improvement.Read more

Tags: Inbound Marketing By Helena Alcoverro, on 18 November 2021

Google SERP in 2022: The Complete Guide

A few years ago, Google's SERP (Search Engine Results Page) was very simple: a handful of text ads on the top and on the right plus 10 organic results with their titles, descriptions, and links shown on the first page. Being in the first position gua...Read more

Tags: Inbound Marketing By Helena Alcoverro, on 7 September 2021

Content Creation: Ideas and Tools to Get You Started

Content creation is a vital component of any marketing strategy. The right content creation strategy can help you attract and engage your audience, increase your views and shares, and boost customer retention. Read more

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