A customer profile is a detailed description of a segment of your audience based on accumulated demographic and behavioral data about your existing customers. In the realm of digital marketing, having a good understanding of your audience is essentia... Read more
The .io domain is technically a country code top-level domain (ccTLD) assigned to the British Indian Ocean Territory. However, it's not the geographical association that has made it popular but rather its appeal in the tech industry, and has become w... Read more
Keywords can be divided into groups according to search intent, according to their composition, or according to their type of match. Read more
Parasite SEO is a web positioning strategy involving the creation and publication of branded content on a high-authority website to gain visibility and improve SEO rankings. In essence, it's a type of strategy within link building where the website b... Read more
A vanity URL, also known as a personalized URL, is a shortened and improved version of a website's address. Generally, these URLs are designed to mirror the brand name, aiming to enhance memorability and shareability. Read more
Marketing myopia is a condition where marketing strategies excessively focus on promoting the brand's products or services, neglecting customer needs and prioritizing short-term gains over long-term benefits. Read more
The essence of inbound marketing lies in creating valuable content to engage and convert clients. Traditionally, content creation has relied on human writers, supplemented by various information sources. However, the landscape is evolving with the ad... Read more
CRM, the fastest-growing digital marketing software, with cloud-based CRM accounting for 50% of total market revenue. With statistics like these, it's evident that customer relationship management tools will continue to be a prominent trend in digita... Read more
Artificial Intelligence platforms are currently in high demand, particularly those related to content marketing. It's no wonder, because they are great allies for companies when preparing advertising campaigns, as they help teams to streamline proces... Read more
The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to... Read more
