Marketing is constantly changing, as consumers' needs and interests change. This means that all products offered by a company have a limited life and, from the moment of launch to the moment of withdrawal, they go through different stages. These stag...Read more

Inbound marketing allows you to get closer to your customers and gain their trust in a natural way, without resorting to invasive techniques. In recent years its popularity has grown and now HubSpot has proposed a complementary methodology, called in...Read more

Until recently, B2B marketing strategies were focus was on the solutions offered, meaning the products or services. However, that is changing and the focus is shifting toward the buyer and toward buyer-driven marketing. Creating a buyer-driven strate...Read more

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more

Google's results page is becoming increasingly complex and offering users more information. Until a few years ago, the only options were to click on an organic search result or a paid ad. But now, non-click searches are the majority.Read more

Customer retention is an important marketing strategy for just about every brand. It's well known that the cost of retaining existing customers is far less than obtaining new ones. That cost continues to rise with increasing advertising prices and cu...Read more

One of the latest additions on Instagram is Instagram Reels. This new feature has a clear objective: to compete with TikTok, which has become one of the trendiest social networks for both regular content and digital advertising. In other words, Reels...Read more

Digital marketing is a dynamic and energetic profession, as it encompasses multiple disciplines and is constantly evolving.Read more

Starting a blog for your business is a relatively easy process but should follow some important first steps. You might be asking yourself, “Are blogs still relevant for inbound marketing in 2021?” The answer is a resounding yes. Even in the age of vi...Read more

Marketing to anyone and everyone just isn’t effective, let alone efficient. Products or services that appeal to a 43 year old mother of three probably won’t appeal to a 19 year old male student. Then again maybe they do! Read more