English Blog

English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Helena Alcoverro

Inbound Marketing Strategist en Cyberclick. Graduada en Publicidad y Relaciones Públicas por la UPF. Responsable de la estrategia de inbound marketing, creación de contenidos digitales y posicionamiento web. Gestión del CRM con la herramienta HubSpot. Experiencia en marketing digital, SEO, inbound marketing y publicidad.

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By Helena Alcoverro, on 06 Aug 2020

What are Long Tail Keywords? Essential SEO Tip

If you’re new to the world of SEO, or even if you’re well versed, you’ve heard about the importance of long tail keywords. To newcomers, this term can sound super strange! But, you’ll get pretty familiar with it shortly. Read more

Tags: Digital Advertising By Helena Alcoverro, on 15 Jul 2020

What is Advergaming: Uses and Examples

Digital advertising is constantly evolving and integrating new technologies and formats... and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular among companies, as...Read more

Tags: Digital Marketing By Helena Alcoverro, on 19 May 2020

7 Qualities Of A Good Marketer According to CMOs

Digital marketing is a dynamic and energetic profession, as it encompasses multiple disciplines and is constantly evolving.Read more

Tags: Inbound Marketing By Helena Alcoverro, on 06 May 2020

10 Ways to Improve Your Inbound Marketing Strategy

Inbound marketing is a digital marketing methodology that aims to attract users in a non-intrusive way, using the right content at the right time.Read more

Tags: Inbound Marketing By Helena Alcoverro, on 30 Dec 2020

7 Tips For Your Web Positioning in Inbound Marketing

The main objective of Inbound Marketing is for potential customers to travel through the three phases of the conversion funnel - TOFU, MOFU and BOFU - to become customers.Read more