Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Helena Alcoverro

Inbound Marketing Strategist en Cyberclick. Graduada en Publicidad y Relaciones Públicas por la UPF. Responsable de la estrategia de inbound marketing, creación de contenidos digitales y posicionamiento web. Gestión del CRM con la herramienta HubSpot. Experiencia en marketing digital, SEO, inbound marketing y publicidad.

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Tags: Digital Marketing By Helena Alcoverro, on 20 October 2023

Who Are the LOHAS Target Market Segment?

The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to...Read more

Tags: Digital Advertising By Helena Alcoverro, on 16 October 2023

What Is Advergaming? Uses and Examples

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more

Tags: Ecommerce By Helena Alcoverro, on 10 May 2023

Tips for Selling on Facebook Marketplace: 10 Steps to Success

Did you know that Facebook Marketplace has become one of the most profitable channels for selling products? It provides an alternative for entrepreneurs, SMEs, or any business that wants to boost its sales. But what makes it different from other chan...Read more

Tags: Digital Marketing By Helena Alcoverro, on 21 April 2023

How to Be a Good Marketer According to CMOs: 9 Key Qualities

Digital marketing is a dynamic and energetic profession that encompasses multiple disciplines and is constantly evolving. Marketers wear a lot of hats and simultaneously face a lot of challenges and tasks in different areas.Read more

Tags: Digital Marketing By Helena Alcoverro, on 18 April 2023

Marketing Tech Stack: What Is It?

Within marketing there are many concepts, some of which are better known than others depending on their importance within a strategy. Among these concepts is the marketing tech stack.Read more

Tags: Digital Marketing By Helena Alcoverro, on 21 March 2023

Customer Community: What It Is and Why You Need One

Knowing your buyer persona is one of the biggest challenges in marketing. It's not enough to just know demographic data such as gender or age; for your campaigns to be truly effective, you have to thoroughly understand your buyer persona's needs and ...Read more

Tags: Instagram By Helena Alcoverro, on 13 March 2023

How to Go Viral With Instagram Reels

Instagram Reels allow users to consume content video without leaving Instagram. This feature was launched to compete with TikTok, which has become one of the trendiest social networks for organic content and digital advertising.Read more

Tags: SEO & SEM By Helena Alcoverro, on 14 February 2023

What Is Semantic Web and How Does It Impact SEO?

Search engines and their algorithms do not stop evolving, as do the expectations of users.Read more

Tags: Digital Advertising By Helena Alcoverro, on 28 April 2022

Top Digital Signage Trends for 2022

Digital signage is a type of digital advertising that is broadcast through devices that have screens, projectors, or touch screens. This advertising format, in addition to reinforcing a brand's image, has also become one of the best ways to deliver a...Read more

Tags: Inbound Marketing By Helena Alcoverro, on 12 April 2022

How to Create a Content Pyramid for Your Marketing Strategy

For your marketing plan to be effective, you a strategic approach that outlines what type of content you are going to create and why.Read more