The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to...Read more

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more

Did you know that Facebook Marketplace has become one of the most profitable channels for selling products? It provides an alternative for entrepreneurs, SMEs, or any business that wants to boost its sales. But what makes it different from other chan...Read more

Digital marketing is a dynamic and energetic profession that encompasses multiple disciplines and is constantly evolving. Marketers wear a lot of hats and simultaneously face a lot of challenges and tasks in different areas.Read more

Within marketing there are many concepts, some of which are better known than others depending on their importance within a strategy. Among these concepts is the marketing tech stack.Read more

Knowing your buyer persona is one of the biggest challenges in marketing. It's not enough to just know demographic data such as gender or age; for your campaigns to be truly effective, you have to thoroughly understand your buyer persona's needs and ...Read more

Instagram Reels allow users to consume content video without leaving Instagram. This feature was launched to compete with TikTok, which has become one of the trendiest social networks for organic content and digital advertising.Read more

Search engines and their algorithms do not stop evolving, as do the expectations of users.Read more

Digital signage is a type of digital advertising that is broadcast through devices that have screens, projectors, or touch screens. This advertising format, in addition to reinforcing a brand's image, has also become one of the best ways to deliver a...Read more

For your marketing plan to be effective, you a strategic approach that outlines what type of content you are going to create and why.Read more