Marketing Blog

  • There are no suggestions because the search field is empty.

Helena Alcoverro

Inbound Marketing Strategist en Cyberclick. Graduada en Publicidad y Relaciones Públicas por la UPF. Responsable de la estrategia de inbound marketing, creación de contenidos digitales y posicionamiento web. Gestión del CRM con la herramienta HubSpot.

Inbound Marketing Strategist at Cyberclick. Helena holds a degree in Advertising and Public Relations from UPF. She specializes in inbound marketing campaigns, digital content creation and web positioning, with experience in CRM management and HubSpot.

Author articles

Tags: Digital Marketing By Helena Alcoverro, on 22 May 2024

What’s an .io Domain and Why Are They Popular?

The .io domain is technically a country code top-level domain (ccTLD) assigned to the British Indian Ocean Territory. However, it's not the geographical association that has made it popular but rather its appeal in the tech industry, and has become w... Read more

Tags: SEO & SEM By Helena Alcoverro, on 2 May 2024

Types of Keywords and Why They Are Important in Your SEO Strategy

Keywords can be divided into groups according to search intent, according to their composition, or according to their type of match. Read more

Tags: SEO & SEM By Helena Alcoverro, on 19 March 2024

Parasite SEO: What It Is, How It Works, and Examples

Parasite SEO is a web positioning strategy involving the creation and publication of branded content on a high-authority website to gain visibility and improve SEO rankings. In essence, it's a type of strategy within link building where the website b... Read more

Tags: Digital Marketing By Helena Alcoverro, on 20 February 2024

Vanity URL: Definition and Best Practices for Implementation

A vanity URL, also known as a personalized URL, is a shortened and improved version of a website's address. Generally, these URLs are designed to mirror the brand name, aiming to enhance memorability and shareability. Read more

Tags: Inbound Marketing By Helena Alcoverro, on 1 February 2024

Marketing Myopia: What It Is and How to Avoid It

Marketing myopia is a condition where marketing strategies excessively focus on promoting the brand's products or services, neglecting customer needs and prioritizing short-term gains over long-term benefits. Read more

Tags: Inbound Marketing By Helena Alcoverro, on 23 January 2024

Top Inbound Marketing Trends for 2024

The essence of inbound marketing lies in creating valuable content to engage and convert clients. Traditionally, content creation has relied on human writers, supplemented by various information sources. However, the landscape is evolving with the ad... Read more

Tags: Digital Marketing By Helena Alcoverro, on 11 January 2024

Top CRM Trends for 2024

CRM, the fastest-growing digital marketing software, with cloud-based CRM accounting for 50% of total market revenue. With statistics like these, it's evident that customer relationship management tools will continue to be a prominent trend in digita... Read more

Tags: Artificial intelligence By Helena Alcoverro, on 12 December 2023

KeyTrends: How Generative AI Powers Content Creation

Artificial Intelligence platforms are currently in high demand, particularly those related to content marketing. It's no wonder, because they are great allies for companies when preparing advertising campaigns, as they help teams to streamline proces... Read more

Tags: Digital Marketing By Helena Alcoverro, on 20 October 2023

Who Are the LOHAS Target Market Segment?

The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to... Read more

Tags: Digital Advertising By Helena Alcoverro, on 16 October 2023

What Is Advergaming? Uses and Examples

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand... Read more