Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Helena Alcoverro

Inbound Marketing Strategist en Cyberclick. Graduada en Publicidad y Relaciones Públicas por la UPF. Responsable de la estrategia de inbound marketing, creación de contenidos digitales y posicionamiento web. Gestión del CRM con la herramienta HubSpot.

Inbound Marketing Strategist at Cyberclick. Helena holds a degree in Advertising and Public Relations from UPF. She specializes in inbound marketing campaigns, digital content creation and web positioning, with experience in CRM management and HubSpot.

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Tags: Digital Marketing By Helena Alcoverro, on 20 February 2024

Vanity URL: Definition and Best Practices for Implementation

A vanity URL, also known as a personalized URL, is a shortened and improved version of a website's address. Generally, these URLs are designed to mirror the brand name, aiming to enhance memorability and shareability. Read more

Tags: Inbound Marketing By Helena Alcoverro, on 1 February 2024

Marketing Myopia: What It Is and How to Avoid It

Marketing myopia is a condition where marketing strategies excessively focus on promoting the brand's products or services, neglecting customer needs and prioritizing short-term gains over long-term benefits. Read more

Tags: Inbound Marketing By Helena Alcoverro, on 23 January 2024

Top Inbound Marketing Trends for 2024

The essence of inbound marketing lies in creating valuable content to engage and convert clients. Traditionally, content creation has relied on human writers, supplemented by various information sources. However, the landscape is evolving with the ad... Read more

Tags: Digital Marketing By Helena Alcoverro, on 11 January 2024

Top CRM Trends for 2024

CRM, the fastest-growing digital marketing software, with cloud-based CRM accounting for 50% of total market revenue. With statistics like these, it's evident that customer relationship management tools will continue to be a prominent trend in digita... Read more

Tags: Artificial intelligence By Helena Alcoverro, on 12 December 2023

KeyTrends: How Generative AI Powers Content Creation

Artificial Intelligence platforms are currently in high demand, particularly those related to content marketing. It's no wonder, because they are great allies for companies when preparing advertising campaigns, as they help teams to streamline proces... Read more

Tags: Digital Marketing By Helena Alcoverro, on 20 October 2023

Who Are the LOHAS Target Market Segment?

The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to... Read more

Tags: Digital Advertising By Helena Alcoverro, on 16 October 2023

What Is Advergaming? Uses and Examples

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand... Read more

Tags: Ecommerce By Helena Alcoverro, on 10 May 2023

Tips for Selling on Facebook Marketplace: 10 Steps to Success

Did you know that Facebook Marketplace has become one of the most profitable channels for selling products? It provides an alternative for entrepreneurs, SMEs, or any business that wants to boost its sales. But what makes it different from other chan... Read more

Tags: Digital Marketing By Helena Alcoverro, on 21 April 2023

How to Be a Good Marketer According to CMOs: 9 Key Qualities

Digital marketing is a dynamic and energetic profession that encompasses multiple disciplines and is constantly evolving. Marketers wear a lot of hats and simultaneously face a lot of challenges and tasks in different areas. Although defining what it... Read more

Tags: Digital Marketing By Helena Alcoverro, on 18 April 2023

Marketing Tech Stack: What Is It?

Within marketing there are many concepts, some of which are better known than others depending on their importance within a strategy. Among these concepts is the marketing tech stack. Read more