Knowing your buyer persona is one of the biggest challenges in marketing. It's not enough to just know demographic data such as gender or age; for your campaigns to be truly effective, you have to thoroughly understand your buyer persona's needs and ...Read more

Instagram Reels allow users to consume content video without leaving Instagram. This feature was launched to compete with TikTok, which has become one of the trendiest social networks for organic content and digital advertising.Read more

Search engines and their algorithms do not stop evolving, as do the expectations of users.Read more

Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand...Read more

Digital signage is a type of digital advertising that is broadcast through devices that have screens, projectors, or touch screens. This advertising format, in addition to reinforcing a brand's image, has also become one of the best ways to deliver a...Read more

For your marketing plan to be effective, you a strategic approach that outlines what type of content you are going to create and why.Read more

Digital marketing is a dynamic and energetic profession that encompasses multiple disciplines and is constantly evolving. Marketers wear a lot of hats and simultaneously face a lot of challenges and tasks in different areas of marketingRead more

A benchmark is an essential tool in any marketer's arsenal because it accurately assesses a company's position in the industry and identifies ideas for improvement.Read more

A few years ago, Google's SERP (Search Engine Results Page) was very simple: a handful of text ads on the top and on the right plus 10 organic results with their titles, descriptions, and links shown on the first page. Being in the first position gua...Read more

Content creation is a vital component of any marketing strategy. The right content creation strategy can help you attract and engage your audience, increase your views and shares, and boost customer retention. Read more