Are you familiar with the term "growth hacking"? It has become quite a buzzword over the past few years, referring to non-traditional digital marketing strategies that ensure rapid growth. Though many startups use growth hacking techniques to quickly... Read more
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Looking for some successful marketing strategy examples to inspire you? Well, you’ve come to the right place! Brands such as Spotify, Nordstrom, GroPro, and Nike are just some of the examples of successful marketing strategies that we will be taking ... Read more
The key elements directing every effective marketing plan are the objectives you set. Essentially, your marketing objectives are the actions you and your marketing team take to achieve your marketing goals. Read more
Finding your company’s market share is one of the most effective ways to understand how strong its position is in the industry and how well your marketing efforts are working. Read more
The use of video games within advertising has been growing and has virtually become a type of marketing strategy. Brands realized that approaching consumers from a playful perspective works very well, so they started to invest in this. Read more
Positioning is important in the world of mobile applications, so any brand that has created one or more apps must carry out app marketing actions to ensure that theirs appear among the top results in app stores. This type of action is known as app st... Read more
Digital marketing is a way to reach the right users at the right time... or at least that's the theory. But the truth is that if you limit yourself to segmenting your campaigns with demographic data, you may be missing out on opportunities. Read more
Click to call, or CTC, is a service that many companies are offering, since it allows users to get in touch with them quickly and easily. CTC is also a way for a company to get a users' phone number. Read more
Digital marketing is more complex and important than ever. Omnichannel customer journeys, multiple touch points, metrics from different sources... all of these make it difficult to obtain a global view of what is happening. Read more
Interacting with and knowing how to address an audience is an important part of a marketing strategy, as is listening to what it has to say. Although there are different ways to obtain this information, crowdsourcing has become one of the best option... Read more
