Lead generation is one of the pillars of inbound marketing and a part of your strategy that's worth optimizing in order to get results. To generate leads through your website, it is common to create landing pages where valuable content is offered in ... Read more
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We know that to err is human, but in an industry as competitive as digital marketing, mistakes can be costly. There are many blunders that are very common in our industry and these can end up ruining the most well thought-out strategy. So without fur... Read more
Instagram’s algorithm is a hot topic in 2021. In fact, Instagram has just begun a campaign to demystify how the app works and how you’re served content. Algorithms are nothing new to Instagram, but there are some recent updates that you should know a... Read more
Customer pain points are one of the most important things for a brand to investigate. People buy to solve a problem, increase their happiness, or both. Everyone has problems, questions, and issues that they would like to solve, so consumers turn to p... Read more
It has been proven that the more control you have over the sales pipeline or sales flow, the more benefits you get. In this article we'll explain what exactly a sales pipeline is and how you can incorporate it in your company's sales and marketing st... Read more
In an increasingly competitive environment, emotional marketing can make the difference between the success or failure of a brand. Read more
Online advertising is predicted to generate $460 billion in revenue by 2024. Digital advertising has become the go-to marketing method for many businesses as people are spending more and more time online. Social media, various apps, podcasts, and sof... Read more
What is a vision statement? A vision statement helps a brand define its values and guides the way it does business. Customers are loyal to brands that have a strong vision or mission because it’s something they can relate to. Think about brands you’r... Read more
WhatsApp is one of the most widely used instant messaging applications, which is why the company has launch WhatsApp Business. This application can be downloaded completely free of charge and is designed as a method of communication between companies... Read more
Multichannel marketing uses a mixture of marketing techniques and channels to reach new and existing customers. Multichannel marketing can include email, direct mail, social media, events, paid ads, physical locations, and more. This approach allows ... Read more
