Marketing Blog

  • There are no suggestions because the search field is empty.

Colm Fitzgerald

Colm FitzGerald is an international business communications consultant. He lives in Barcelona.

Author articles

Tags: Online Marketing & Digital Marketing By Colm Fitzgerald, on 26 February 2021

How to Find Your Target Customer

Marketing your products or services requires strategic planning and execution. And knowing who your target customer is helps define that marketing strategy. Yet so many brands fail to identify and market to their true target customers. These are the ... Read more

By Colm Fitzgerald, on 21 January 2021

How to Make Money on TikTok and Gain More Followers

TikTok rose to prominence last year during the height of COVID confinement. It’s short, entertaining video format became wildly popular in a very short time. Businesses and entrepreneurs took notice, and TikTok quickly caught on as another platform r... Read more

By Colm Fitzgerald, on 12 January 2021

How To Create An Instagram Content Strategy

Instagram is a highly visual platform that creates more user engagement than both Facebook and Twitter. This makes it an ideal marketing channel, especially for B2C brands. In fact, 72% of Instagram users say they’ve made a purchase after seeing some... Read more

Tags: Social Marketing By Colm Fitzgerald, on 3 December 2020

What Is User Generated Content (UGC) and How to Use It

Creating a user generated content marketing strategy is a proven method for building brand awareness, boosting social credibility, and growing revenues. It can either be an organic process started by your customers, or a built in strategy that you’ve... Read more

By Colm Fitzgerald, on 26 November 2020

eCommerce Marketing for Christmas 2020: 14 Tips

2020 has been dominated by COVID-19 headlines and challenges. Fortunately, the upcoming holidays offer something to look forward to—a light at the end of the tunnel for both consumers and retailers. And due to the pandemic, there will be a marked inc... Read more

Tags: SEO & SEM By Colm Fitzgerald, on 17 November 2020

10 Link Building Strategies and Tips

Link building has been and continues to be an essential SEO strategy for anyone looking to boost traffic. Link building involves creating inbound links to your website from external sites with the end goal of increasing your rankings in SERPs (search... Read more

By Colm Fitzgerald, on 3 November 2020

What is Guerilla Marketing? Examples and Definition

My first understanding of guerilla marketing happened a few years ago during a marketing conference in Beverly Hills. It was something novel for me as a business owner at the time: creating disruptive, oftentimes humorous and impossible to ignore adv... Read more