Inbound marketing allows you to get closer to your customers and gain their trust in a natural way, without resorting to invasive techniques. In recent years its popularity has grown and now HubSpot has proposed a complementary methodology, called in... Read more
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YouTube is a part of many video marketing strategies because it allows you to both reach a huge number of users around the world and to segment in order to reach a specific audience. This makes investing on YouTube ads very effective. But what format... Read more
A company’s brand is one of its most important assets. It communicates who you are, what you stand for, what you do, and how you do it. It can also help you establish trust and confidence with your existing and prospective customers, and it should fo... Read more
The Covid-19 pandemic has had an impact on many aspects of our lives. One of the biggest changes has been to the way we work. Many companies around the world have had to adapt to remote work and offer a variety of flexible working solutions in order ... Read more
As a marketing expert, you will already be familiar with the wide variety of online and offline marketing channels at your disposal for carrying out your campaigns. The right strategy includes a blend of offline and digital marketing processes, but w... Read more
LinkedIn is the ideal social network for B2B marketing. Because it is focused exclusively on professionals, it is one of the best places to find contacts that can lead to new business opportunities. Read more
In digital marketing it is essential to stay up to date with new tools and to make the most of every opportunity to connect with your target market. Because of this, we are going to talk about a very effective strategy, trigger marketing, which is cl... Read more
By Helena Alcoverro, on 24 June 2021
Buyer-Driven Marketing: 10 Strategies for Success
Until recently, B2B marketing strategies were focus was on the solutions offered, meaning the products or services. However, that is changing and the focus is shifting toward the buyer and toward buyer-driven marketing. Creating a buyer-driven strate... Read more
Content marketing is one of the most used resources in the field of digital marketing. However, because there are countless brands creating content, this has led to a high level of saturation and most of them go unnoticed. How can you gain (or regain... Read more
When planning your marketing strategy, there is a very powerful tool that you may not be taking into account, and that is none other than humor! Whatever your brand is, provoking emotions in your audience works wonders. Everyone loves to laugh and pe... Read more
