Even if you don't know what a KPI is, you've probably heard of this term more than once. It stands for Key Performance Indicator. One of the great achievements of digital marketing over traditional marketing is its ability to quantify and measure all... Read more
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In a time when most social networks rely on algorithm-based news feeds, do social media posting times still matter? The answer is yes! Read more
Lead capture is the process of obtaining personal contact information from a potential lead in order to convert them into fully-fledged paying customers in the future. It is a valuable marketing tool that should form an integral part of any strategy. Read more
Understanding your click-through rate, or CTR, is vital for your business. It helps you understand your customers, their online behavior, and lets you know what is and what isn't working when trying to reach your target audience. CTR is a digital mar... Read more
The most powerful and innovative direct marketing strategies provoke a reaction from the target audience. Striking graphics or a funny advertisement can make a brand memorable and cause the public to share its content online and even make it go viral... Read more
In the world of digital marketing for startups, objectives are difficult to achieve if a new business is not able to communicate its message and value proposition to its target audience. In order to do this successfully, it's necessary to have a digi... Read more
It has long been known that marketing is not always rational, or at least that rational arguments must coexist with emotional factors. Aristotle said it millennia ago: pathos is one of the keys to convincing the public. If you are going to communicat... Read more
You might think of Pinterest as being a simple social network for creating and sharing images and pinboards, but it has become so much more than that in recent years. In fact, many businesses are now incorporating the visual platform into their digit... Read more
The target market is an idea as old as marketing itself. After all, a brand's products or services can't fit everyone. For marketing to be effective, it’s necessary to target a specific group of people with specific needs. Being clear about your targ... Read more
Whether you’re just starting a new business, or you have been in the game for some time now, there is one very important element that can make or break a business, and that’s marketing. The way you market your products or services can affect everythi... Read more
