A Net Promoter Score is a metric that measures how satisfied customers are with your products or services. Customers respond to a simple survey asking how likely they are to recommend your brand. Your Net Promoter Score (NPS) is a strong indicator of... Read more
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Your call to action or CTA can have a direct effect on your conversion rates and revenues. Great ad copy and content are essential in marketing but a CTA encourages and directs users to actively participate. How many times have you clicked because of... Read more
Voice search has been growing steadily in the past few years. People are increasingly using it to search for things while they are performing other tasks because it’s faster and requires less effort. 1 in 5 searches are now made by voice, according t... Read more
With beautiful photos, live videos, fun stories, and now Reels, it’s safe to say Instagram is one of the most diverse and popular social media apps on the market. But beyond just being entertaining, it’s actually possible make money on Instagram. Read more
Infographics are a visual way to provide information quickly and easily. Because of this, they have become an essential element of content marketing. However, creating this type of material can be complicated if you do not have the right tools. Read more
In digital marketing it is essential to be able to measure the results of your actions through metrics such as traffic, events, or conversions. Read more
Having a presence on social networks allows brands to interact with their followers in a much closer way. However, despite the many advantages, a lot of companies don't properly manage their social networks because they do not have a content marketin... Read more
Customer retention is an important marketing strategy for just about every brand. It's well known that the cost of retaining existing customers is far less than obtaining new ones. That cost continues to rise with increasing advertising prices and cu... Read more
These days there are many steps and touch points along a typical customer journey. In the past, customers usually saw a few ads for a product or service, perhaps requested more information, and then made a purchase. Now, a typical customer journey ca... Read more
Bounce rate is a metric that every marketing team wants to reduce. As marketers, we want users to engage with our content and websites whether by clicking through, filling out a form, or making a purchase. These user activities signal that our digita... Read more
