Today, having a solid online presence is essential for marketing purposes and for the overall success of any business. Whatever your industry, your customers are likely to find you online so you need to be there when they search for what you are offe... Read more
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With so many platforms and communication channels available these days, it can be difficult to organize and manage all your marketing activities in a way that gives you the best possible return on your investment. You need to manage what happens, whe... Read more
Company culture, also known as corporate culture, is a term that describes the shared values, beliefs, work practices, and behaviors of an organisation. It determines how a company’s employees and management interact, and it influences a variety of a... Read more
Marketing is constantly changing, as consumers' needs and interests change. This means that all products offered by a company have a limited life and, from the moment of launch to the moment of withdrawal, they go through different stages. These stag... Read more
Video content marketing is a strategy that has gained a lot of ground in recent years because it allows you to convey your brand's message effectively and create an emotional connection with your audience. For this to work well, you need to be able t... Read more
Whether you have just entered the world of ecommerce or you have been selling online for a long time, one thing is certain: you need to know how to measure the profitability of your online store. Read more
Conversion rate optimization (CRO) is one of the most effective strategies for converting existing web traffic into paying customers, and it should form an integral part of your marketing plan. After all, what is the point of promoting your website i... Read more
Experiential marketing is a great strategy to get consumers interested in your brand. As you’ve probably guessed, experiential marketing is exactly what it says on the tin: it’s about marketing an experience. A powerful tool in your marketing plan, i... Read more
Inbound marketing allows you to get closer to your customers and gain their trust in a natural way, without resorting to invasive techniques. In recent years its popularity has grown and now HubSpot has proposed a complementary methodology, called in... Read more
YouTube is a part of many video marketing strategies because it allows you to both reach a huge number of users around the world and to segment in order to reach a specific audience. This makes investing on YouTube ads very effective. But what format... Read more
