In the marketing world, stakeholders refers to the people or groups that are affected by the actions of a company. They are people who influence a company such as employees, suppliers, and shareholders, and even government departments or agencies can... Read more
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In marketing, getting new customers is only part of the job. The real challenge lies in delighting them, building loyalty, and making them stay with your brand long term. Read more
Podcasting has exploded both as a content delivery platform and as a means of marketing. There are currently over 2,000,000 podcasts, 48,000,000 episodes and 50% of US households include at least one podcast listener. These numbers are only growing a... Read more
Cross promotion is one of the most effective ways brands can expand their reach. An often overlooked approach when creating a marketing plan, cross promotion can help businesses reach new markets and position their products and services in front of i... Read more
Influencer marketing involves using the profiles of influencers on social networks to advertise a product or service. In other words, influencer marketing is just a relationship between a company and a person who has a relatively high level of visibi... Read more
Increasing sales, especially online, is a pretty constant and important marketing objective, but the competition can get tough. When consumers have countless products just a few clicks away, how can you differentiate your brand and stand out? Read more
In the digital marketing industry, new needs (and therefore new jobs) are constantly popping up. The demand for skills related to digital marketing is growing much faster than the supply of professionals. A great example of this is digital ad traffic... Read more
Whether it's through posts, Stories, Instagram TV, or other features, Instagram has carved out a niche in digital marketers' day-to-day lives. Read more
Google’s first major update of 2021 is coming and can have a big influence on your page ranking signals. The way websites, SEO and SEM strategies, and content are structured all depend on the core web vitals that Google deems important. Considering h... Read more
B2B marketing is an ever changing industry with trends that come and go. Marketing in general has seen considerable changes in recent years with the shift towards digital content, and B2B marketing is no exception. The types of content people consume... Read more
