While viral video marketing is made more easily achievable with social media, social media virality and video virality are not the same. By nature, videos allow brands to make long-form and interactive content that touches audiences in a meaningful w... Read more
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Google Marketing Platform is an online advertising and analytics platform that serves as an effective cross-channel marketing solution. It offers a fusion of Google’s tools and features to help marketing teams collaborate more effectively, create sma... Read more
Direct to consumer (D2C) marketing is an increasingly popular marketing strategy where companies promote and sell products directly to consumers. Instead of relying on intermediaries, brands make direct connections with customers and control each sta... Read more
When was the last time you went more than a few hours without checking your phone? Whether it's a message from WhatsApp, your favorite brand’s latest tweet, or breaking news from your favorite digital newspaper, as consumers, we want to make sure we ... Read more
Staying informed on the latest social media trends and platforms is fundamental in digital marketing. By observing the digital presence of other brands, you can draw conclusions about what works and what doesn't and apply this knowledge to your marke... Read more
One of the most widely used digital marketing strategies is inbound marketing. However, there is another strategy that is gaining popularity, especially in the start-up world: growth hacking. Read more
Using live videos on social networks is gaining rapid popularity as a marketing tactic. Take a look at these figures: Read more
Off-page SEO is a vital component of a successful marketing plan. It relates to all actions that are performed outside your website to improve your ranking on the SERPs. This includes increasing your reach and social presence and focusing on link bui... Read more
The new Google Ads image extension is a great tool for optimizing your advertising strategies. It can help you be more creative and boost the performance of your online ads with compelling visuals that enhance your messages. These ads can be a great ... Read more
Keeping up with digital marketing trends is a fundamental part of any marketer's job, as the industry is constantly evolving. To help you stay informed, we've compiled the most useful social media trends for 2022. Read more
