Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Ester Solsona

Digital Marketing Stategist en Cyberclick. Graduada en Turismo por la Universidad de Lleida con un máster en Dirección de Marketing en EAE Business School. Ester cuenta con más de cinco años de experiencia en el sector del marketing digital, especializándose en el sector de los viajes y liderando tanto proyectos locales como internacionales.

Digital Marketing Stategist at Cyberclick. She holds a degree in Tourism and then specialized in marketing, she has a lot of experience in the travel vertical. With more than 5 years of experience in the digital marketing sector, both managing local and international projects.

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Tags: Strategy By Ester Solsona, on 8 September 2021

Brand Strategy: What It Is and Why It’s Important

The brand you design as part of your overall marketing plan has the power to make or break your business. It is the public face of your business, and the identity you create has a direct impact on your reputation. Without a clear and unified brand st... Read more

Tags: Digital Advertising By Ester Solsona, on 19 August 2021

Key Emotions to Use in Your Marketing Communications

It has long been known that marketing is not always rational, or at least that rational arguments must coexist with emotional factors. Aristotle said it millennia ago: pathos is one of the keys to convincing the public. If you are going to communicat... Read more

Tags: Social Media & Social Ads By Ester Solsona, on 21 May 2021

9 Great Tools for Scheduling Social Media Content

Having a presence on social networks allows brands to interact with their followers in a much closer way. However, despite the many advantages, a lot of companies don't properly manage their social networks because they do not have a content marketin... Read more

Tags: Digital Advertising By Ester Solsona, on 9 April 2021

What Are Banner Ads? Examples and Sizes

Banners are to digital advertising what billboards are to outdoor advertising: a basic and ubiquitous format, which can both saturate and achieve great results. Let's take a look at what exactly a banner is and what types there are in digital adverti... Read more

Tags: Email Marketing By Ester Solsona, on 8 September 2020

Best Email Marketing Subject Lines To Boost Open Rates

Year after year, email marketing continues to be one of the most powerful tools in the digital marketer's arsenal. It is ideal for communicating with customers directly, it comes at a low cost, and has a spectacular ROI. Read more