One of the most widely used digital marketing strategies is inbound marketing. However, there is another strategy that is gaining popularity, especially in the start-up world: growth hacking. Read more
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Using live videos on social networks is gaining rapid popularity as a marketing tactic. Take a look at these figures: Read more
Off-page SEO is a vital component of a successful marketing plan. It relates to all actions that are performed outside your website to improve your ranking on the SERPs. This includes increasing your reach and social presence and focusing on link bui... Read more
The new Google Ads image extension is a great tool for optimizing your advertising strategies. It can help you be more creative and boost the performance of your online ads with compelling visuals that enhance your messages. These ads can be a great ... Read more
Keeping up with digital marketing trends is a fundamental part of any marketer's job, as the industry is constantly evolving. To help you stay informed, we've compiled the most useful social media trends for 2022. Read more
If you have an online store set up with Google, Google Ads offers many ways for you to reach your customers. Thanks to its Merchant Center tool, Google provides paid and organic advertising options to make sure you show the right products to your cus... Read more
As a supplier, distributor, or retailer, the success of your marketing plan relies, in part, on having the right tools and techniques to ensure access to high-quality and up-to-date product data across all your sales channels. A product information m... Read more
BIMI is a term that most marketing leaders have probably encountered at one point or another. It stands for Brand Indicators for Message Identification, an emerging standard that makes it easier to get your logo displayed next to your message in a cu... Read more
2021 is coming to an end, and it's time to start thinking about marketing trends for 2022 and creating your plans for the year ahead. Read more
Rebranding is an important marketing strategy. Perhaps the most recent example of a company rebranding is Facebook. Facebook changed its name to Meta on October 28, 2021. Its CEO, Mark Zuckerberg, announced this rebrand at Connect 2021, Facebook's an... Read more
