Even if you don't know what a KPI is, you've probably heard of this term more than once. It stands for Key Performance Indicator. One of the great achievements of digital marketing over traditional marketing is its ability to quantify and measure all... Read more
Whatever you do in your online marketing strategy, one thing is very clear: if you want to increase conversions, you need a landing page. Read more
By Kelly Rogan, on 27 July 2016
Is Programmatic The Future Of Advertising?
It feels as if advertising is in a constant state of change, leaving us wondering, can anyone really keep up? The current big change and emerging trend is programmatic buying and advertising, which is really taking over the marketing scene nowadays. ... Read more
Content Marketing is a well-known way to attract people to your company’s website, services or product, but how exactly do you measure the success with these campaigns? This is a problem that many marketers and companies face, but there are real solu... Read more
Although the death of email marketing has been long predicted, this classic marketing technique shows no sign of fading away. Email remains a cornerstone of successful marketing in organizations of all sizes, from small businesses to multi-national c... Read more
How do the Spanish firms compare in today's digital environment? Are we up to other countries in terms of digital skills most sought by companies or are we still a long way to go? Thanks to the latest study by the ICEMD (Institute of Digital Economy)... Read more
We all know that digital marketing mantra: "content is king". Creating quality content is critical to have a strong digital presence, but sometimes the inspiration fails and it is hard for us to find ideas for our content plan. For this not to happen... Read more
Yesterday July 15, 2015 one of the BStartup keynote sessions took place in the center of Barcelona at Banco Sabadell. 10 entrepreneurs with projects related to the digital environment and that have been less than two years with their companies in the... Read more
Seeing the great interest generated by the above comparison of mobile applications, now we are back with a new article of the same style, but changing to the fashion industry: Mango vs. App Zara App. What mobile marketing strategy generates more enga... Read more
June 11th I attended the third edition of Inbound Marketing Made in Madrid in the central location of Cines Callao, to know a little more what are the latest trends to structure and streamline the marketing funnel. I was pleasantly surprised that the... Read more
