Brand association is what consumers think about when they see your brand–the thoughts, concepts, and opinions that your brand elicits in their minds. It can have a strong influence on whether a potential buyer makes a purchase from you, and strategie... Read more
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In the world of marketing (and in life in general), a timely "no" can be very useful. We are often taught to be complacent and say yes to everything, but the truth is that setting boundaries is healthy and even essential. A very clear case of all thi... Read more
Analysis is what makes marketing a science rather than a game of chance. For some entrepreneurs, online marketing can seem like an unnecessary expense, something to dedicate a budget to only when all other areas are covered. This is because the resul... Read more
There is no excuse: if mobile is not at the core of your digital marketing strategy, it is time to adapt. Mobile phones generate a huge amount of traffic, so in order for your digital marketing strategy to succeed, developing a mobile marketing strat... Read more
In June, Google Ads launched Google Ads Creative Studio, a new tool designed to make advertising easier for clients and agencies. This tool is designed to facilitate the creative process of rich media ads and facilitate collaboration between agencies... Read more
Designing a creative Unique Selling Proposition is an integral part of successfully marketing a brand, especially when you are competing in an already saturated market. It can help you position your brand and products and gain a competitive advantage... Read more
The community manager is a common position in the world of digital marketing. Their role is essential for a good relationship between brand and its followers, but it has undergone a lot of evolution since this position was created. Because of this, w... Read more
Have you used Pinterest Ads? Although it may not be the most talked about social network in digital marketing, the truth is that Pinterest offers very interesting possibilities and its ads can help you achieve your marketing objectives. That said, le... Read more
Using the right CRM for your company facilitates collaboration between marketing and sales and improves the relationship with your customers throughout their lifecycle. In essence, a CRM is a software that stores all customer information like contact... Read more
Conversational commerce is a marketing strategy used to engage consumers, reach new markets, and build loyalty. Conversational tools include chatbots, voice assistants, and messaging apps. The aim is to provide customers with convenience and personal... Read more
