November 26th is an important day for marketing: Black Friday 2021. Are you ready for it? Read more
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Brand development is an integral part of any effective marketing plan. This is because your brand is arguably your most valuable asset. It represents your core identity and values as a company, and it connects you to your target market. You should th... Read more
An increasingly popular form of social media marketing involves the creation of custom audiences so that ads are targeted at the right audiences. This helps brands identify and reach relevant markets. It can also serve as a great tool for enhancing e... Read more
If you use Facebook or Facebook Ads as a part of your brand's marketing strategy, managing pages and ad accounts from your personal profile is not the best option. To collaborate as a team in a professional way and protect your privacy, you need Face... Read more
The inbound marketing methodology is based on attracting users to your company in non-invasive ways, then converting them into leads and finally into customers. To do this, the first step is to make them discover your brand. But how can you generate ... Read more
Within any company–not just those in the marketing industry–the CEO has the greatest responsibility. Read more
Google Ads Account Manager, previously known as My Client Center (MCC), is a powerful advertising tool that you can use to easily view and manage multiple Google Ads accounts from a single location. Additional benefits include improved reporting feat... Read more
Customer Lifetime Value (CLV) is a key marketing metric used to measure how valuable a customer is to your company. Rather than focusing on individual transactions, CLV aims to track the entire customer journey with your brand. This enables you to ma... Read more
Branding and brand management are important topics in the marketing sector. Having vision of what your brand conveys will make it so much easier for you to plan a coherent marketing strategy to achieve the desired results. Read more
Brand trust is one of the factors that drives the public to buy a certain product or service from one company instead of another. Any marketing strategy related to the values of your brand can help you build trust. Read more
