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Diana Palau

Digital Marketing Strategist en Cyberclick. Licenciada en Publicidad y Relaciones Públicas (URV), con un postgrado en Marketing y Comunicación Online (UAB). Especializada en Google Ads, Social Ads y analítica web.

Digital Marketing Strategist at Cyberclick. Degree in Advertising and Public Relations (URV), with a postgraduate degree in Marketing and Online Communication (UAB). Specialized in Google Ads, Social Ads and web analytics.

Author articles

Tags: Digital Marketing By Diana Palau, on 21 February 2024

One Pager: What It Is and Optimal Use Cases

A one pager is a document designed to provide concise, clear, and direct information about a product or service, a project, or a company. True to its name, it has a maximum length of one page. Read more

Tags: Inbound Marketing By Diana Palau, on 7 February 2024

International Inbound Marketing Strategies to Expand Your Business

International inbound marketing is a methodology that involves attracting foreign users to purchase your products and services by generating valuable content tailored to their needs, tastes, and preferences. Read more

Tags: Branding By Diana Palau, on 2 January 2024

Brand Ambassador Programs: Best Practices and Inspiring Success Stories

A brand ambassador is an individual who embodies the corporate image of a company. This entails conveying the same values and ideas as the brand or, at the very least, compatibility, as the audience will directly associate their messages with the bra... Read more

Tags: Digital Marketing By Diana Palau, on 6 December 2023

MarTech: What It Is, Benefits, and Tools

Technology already permeates many parts of our lives, often giving us the feeling that we could no longer live without it. Especially at work, technology helps us optimize, streamline and improve processes. In this context, MarTech is gaining momentu... Read more

Tags: Social Media & Social Ads By Diana Palau, on 30 August 2023

How to Run Successful Marketing Campaigns With Micro-Influencers

In the early days of social media, small accounts on platforms such as Instagram and YouTube shared their day-to-day with followers, creating a close-knit community. As these accounts grew, companies saw an opportunity for influencer marketing. Read more

Tags: Online Marketing & Digital Marketing By Diana Palau, on 18 August 2023

Push and Pull Strategies: What Are They and Examples

Should you create a push or pull strategy? This is an important decision in digital marketing. Read more

Tags: Digital Marketing By Diana Palau, on 8 May 2023

What Are the 4 Cs of Marketing?

If you have ever studied marketing strategy, you have surely heard of the famous "4 Ps of marketing", but as our understanding of marketing evolves, new theoretical models are emerging. The 4Cs of marketing are: Consumer, Communication, Cost and Conv... Read more

Tags: Online Marketing & Digital Marketing By Diana Palau, on 14 April 2022

Database Marketing: What It Is and How to Apply It

In marketing, data is gold. Knowing our customers allows us to meet their needs and sell more efficiently. That's why database marketing is a very useful tool for brands; in fact, according to Invespcro, it can make brands' ROI between 5 and 8 times ... Read more

Tags: Digital Marketing By Diana Palau, on 3 December 2021

What Is Growth Hacking and How Can You Use It in Inbound Marketing?

One of the most widely used digital marketing strategies is inbound marketing. However, there is another strategy that is gaining popularity, especially in the start-up world: growth hacking. Read more

Tags: Google By Diana Palau, on 25 November 2021

Google Merchant Center: How to Create Shopping Campaigns in Google Ads

If you have an online store set up with Google, Google Ads offers many ways for you to reach your customers. Thanks to its Merchant Center tool, Google provides paid and organic advertising options to make sure you show the right products to your cus... Read more