Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Diana Palau

Digital Marketing Strategist en Cyberclick. Licenciada en Publicidad y Relaciones Públicas (URV), con un postgrado en Marketing y Comunicación Online (UAB). Especializada en Google Ads, Social Ads y analítica web. ______________________________________________________________________ Digital Marketing Strategist at Cyberclick. Degree in Advertising and Public Relations (URV), with a postgraduate degree in Marketing and Online Communication (UAB). Specialized in Google Ads, Social Ads and web analytics.


Tags: Digital Marketing By Diana Palau, on 04 Oct 2021

What Are the 4 Cs of Marketing?

If you have ever studied marketing strategy, you have surely heard of the famous "4Ps of marketing" or price, product, promotion, and placement. But as our understanding of marketing evolves, new theoretical models are emerging. The time has come for...Read more

Tags: Facebook By Diana Palau, on 26 Aug 2021

Facebook Ads Manager App: What It Is & How to Set It Up

When Facebook rolled out its Ads Manager App back in 2015, the advertising world changed for the better. With roughly 2.9 billion active Facebook users worldwide, this platform offers a quick, effective, one-stop shop for creating ads and managing th...Read more

Tags: Online Marketing & Digital Marketing By Diana Palau, on 25 Aug 2021

CX: What Is It and Why Is It Important?

Customer experience, also known as CX, encompasses the overall experience people have when they interact with your brand. It takes into account all touchpoints in the customer journey, from interacting with your website, confirming and managing order...Read more

Tags: Online Marketing & Digital Marketing By Diana Palau, on 22 Jul 2021

The 20 Most Important Ecommerce Metrics

Whether you have just entered into the world of ecommerce, or you have been selling online for a long time, one thing is certain: you need to know how to measure the profitability of your online store. To get a complete picture of your ecommerce and ...Read more

Tags: Digital Marketing By Diana Palau, on 01 Jul 2021

Rebranding: What Is It and How to Do It Well

A company’s brand is one of its most important assets. It communicates who you are, what you stand for, what you do, and how you do it. It can also help you establish trust and confidence with your existing and prospective customers, and it should fo...Read more

Tags: Instagram By Diana Palau, on 16 Jun 2021

Instagram Algorithm: Learn How It Works in 2021

Instagram’s algorithm is a hot topic in 2021. In fact, Instagram has just begun a campaign to demystify how the app works and how you’re served content. Algorithms are nothing new to Instagram, but there are some recent updates that you should know a...Read more

Tags: Content Marketing By Diana Palau, on 25 May 2021

How to Create Infographics: 6 Great Tools to Get You Started

Infographics are a visual way to provide information quickly and easily. Because of this, they have become an essential element of content marketing. However, creating this type of material can be complicated if you do not have the right tools.Read more

Tags: Strategy By Diana Palau, on 04 May 2021

B2B Marketing Trends for 2021

B2B marketing is an ever changing industry with trends that come and go. Marketing in general has seen considerable changes in recent years with the shift towards digital content, and B2B marketing is no exception. The types of content people consume...Read more

Tags: Online Marketing & Digital Marketing By Diana Palau, on 16 Apr 2021

35 Forms of Marketing: Choose the Right One for Your Business

Looking for examples of marketing strategies to inspire you? You've come to the right place!Read more