If you have ever studied marketing strategy, you have surely heard of the famous "4Ps of marketing" or price, product, promotion, and placement. But as our understanding of marketing evolves, new theoretical models are emerging. The time has come for...Read more

When Facebook rolled out its Ads Manager App back in 2015, the advertising world changed for the better. With roughly 2.9 billion active Facebook users worldwide, this platform offers a quick, effective, one-stop shop for creating ads and managing th...Read more

Customer experience, also known as CX, encompasses the overall experience people have when they interact with your brand. It takes into account all touchpoints in the customer journey, from interacting with your website, confirming and managing order...Read more

Whether you have just entered into the world of ecommerce, or you have been selling online for a long time, one thing is certain: you need to know how to measure the profitability of your online store. To get a complete picture of your ecommerce and ...Read more

A company’s brand is one of its most important assets. It communicates who you are, what you stand for, what you do, and how you do it. It can also help you establish trust and confidence with your existing and prospective customers, and it should fo...Read more

Instagram’s algorithm is a hot topic in 2021. In fact, Instagram has just begun a campaign to demystify how the app works and how you’re served content. Algorithms are nothing new to Instagram, but there are some recent updates that you should know a...Read more

Infographics are a visual way to provide information quickly and easily. Because of this, they have become an essential element of content marketing. However, creating this type of material can be complicated if you do not have the right tools.Read more

B2B marketing is an ever changing industry with trends that come and go. Marketing in general has seen considerable changes in recent years with the shift towards digital content, and B2B marketing is no exception. The types of content people consume...Read more

Looking for examples of marketing strategies to inspire you? You've come to the right place!Read more