Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Posts by Diana Palau

Digital Marketing Strategist en Cyberclick. Licenciada en Publicidad y Relaciones Públicas (URV), con un postgrado en Marketing y Comunicación Online (UAB). Especializada en Google Ads, Social Ads y analítica web. ______________________________________________________________________ Digital Marketing Strategist at Cyberclick. Degree in Advertising and Public Relations (URV), with a postgraduate degree in Marketing and Online Communication (UAB). Specialized in Google Ads, Social Ads and web analytics.

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Tags: Social Media & Social Ads By Diana Palau, on 30 August 2023

How to Run Successful Marketing Campaigns With Micro-Influencers

In the early days of social media, small accounts on platforms such as Instagram and YouTube shared their day-to-day with followers, creating a close-knit community. As these accounts grew, companies saw an opportunity for influencer marketing.Read more

Tags: Online Marketing & Digital Marketing By Diana Palau, on 18 August 2023

Push and Pull Strategies: What Are They and Examples

Should you create a push or pull strategy? This is an important decision in digital marketing.Read more

Tags: Digital Marketing By Diana Palau, on 8 May 2023

What Are the 4 Cs of Marketing?

If you have ever studied marketing strategy, you have surely heard of the famous "4 Ps of marketing" or price, product, promotion, and placement. But as our understanding of marketing evolves, new theoretical models are emerging. The time has come fo...Read more

Tags: Online Marketing & Digital Marketing By Diana Palau, on 14 April 2022

Database Marketing: What It Is and How to Apply It

In marketing, data is gold. Knowing our customers allows us to meet their needs and sell more efficiently. That's why database marketing is a very useful tool for brands; in fact, according to Invespcro, it can make brands' ROI between 5 and 8 times ...Read more

Tags: Digital Marketing By Diana Palau, on 3 December 2021

What Is Growth Hacking and How Can You Use It in Inbound Marketing?

One of the most widely used digital marketing strategies is inbound marketing. However, there is another strategy that is gaining popularity, especially in the start-up world: growth hacking.Read more

Tags: Google By Diana Palau, on 25 November 2021

Google Merchant Center: How to Create Shopping Campaigns in Google Ads

If you have an online store set up with Google, Google Ads offers many ways for you to reach your customers. Thanks to its Merchant Center tool, Google provides paid and organic advertising options to make sure you show the right products to your cus...Read more

Tags: Facebook By Diana Palau, on 26 August 2021

Facebook Ads Manager App: What It Is & How to Set It Up

When Facebook rolled out its Ads Manager App back in 2015, the advertising world changed for the better. With roughly 2.9 billion active Facebook users worldwide, this platform offers a quick, effective, one-stop shop for creating ads and managing th...Read more

Tags: Online Marketing & Digital Marketing By Diana Palau, on 25 August 2021

CX: What Is It and Why Is It Important?

Customer experience, also known as CX, encompasses the overall experience people have when they interact with your brand. It takes into account all touchpoints in the customer journey, from interacting with your website, confirming and managing order...Read more

Tags: Online Marketing & Digital Marketing By Diana Palau, on 22 July 2021

The 20 Most Important Ecommerce Metrics

Whether you have just entered the world of ecommerce or you have been selling online for a long time, one thing is certain: you need to know how to measure the profitability of your online store.Read more

Tags: Digital Marketing By Diana Palau, on 1 July 2021

Rebranding: What Is It and How to Do It Well

A company’s brand is one of its most important assets. It communicates who you are, what you stand for, what you do, and how you do it. It can also help you establish trust and confidence with your existing and prospective customers, and it should fo...Read more