If you have ever studied marketing strategy, you have surely heard of the famous "4 Ps of marketing" or price, product, promotion, and placement. But as our understanding of marketing evolves, new theoretical models are emerging. The time has come fo...Read more

Should you create a push or pull strategy? This is an important decision in digital marketing.Read more

In marketing, data is gold. Knowing our customers allows us to meet their needs and sell more efficiently. That's why database marketing is a very useful tool for brands; in fact, according to Invespcro, it can make brands' ROI between 5 and 8 times ...Read more

One of the most widely used digital marketing strategies is inbound marketing. However, there is another strategy that is gaining popularity, especially in the start-up world: growth hacking.Read more

If you have an online store set up with Google, Google Ads offers many ways for you to reach your customers. Thanks to its Merchant Center tool, Google provides paid and organic advertising options to make sure you show the right products to your cus...Read more

When Facebook rolled out its Ads Manager App back in 2015, the advertising world changed for the better. With roughly 2.9 billion active Facebook users worldwide, this platform offers a quick, effective, one-stop shop for creating ads and managing th...Read more

Customer experience, also known as CX, encompasses the overall experience people have when they interact with your brand. It takes into account all touchpoints in the customer journey, from interacting with your website, confirming and managing order...Read more

Whether you have just entered the world of ecommerce or you have been selling online for a long time, one thing is certain: you need to know how to measure the profitability of your online store.Read more

A company’s brand is one of its most important assets. It communicates who you are, what you stand for, what you do, and how you do it. It can also help you establish trust and confidence with your existing and prospective customers, and it should fo...Read more

Instagram’s algorithm is a hot topic in 2021. In fact, Instagram has just begun a campaign to demystify how the app works and how you’re served content. Algorithms are nothing new to Instagram, but there are some recent updates that you should know a...Read more