Undifferentiated marketing, also known as mass marketing, is a strategy where a company targets its entire market with a single message and product offering. Instead of segmenting a market into different groups with different targeted marketing effor... Read more
Product positioning is a marketing strategy that is used to decide how you want your target audience to perceive your product or service. Product positioning includes establishing a distinct image and identity for your product in the consumer’s mind,... Read more
A one pager is a document designed to provide concise, clear, and direct information about a product or service, a project, or a company. True to its name, it has a maximum length of one page. Read more
International inbound marketing is a methodology that involves attracting foreign users to purchase your products and services by generating valuable content tailored to their needs, tastes, and preferences. Read more
A brand ambassador is an individual who embodies the corporate image of a company. This entails conveying the same values and ideas as the brand or, at the very least, compatibility, as the audience will directly associate their messages with the bra... Read more
Technology already permeates many parts of our lives, often giving us the feeling that we could no longer live without it. Especially at work, technology helps us optimize, streamline and improve processes. In this context, MarTech is gaining momentu... Read more
In the early days of social media, small accounts on platforms such as Instagram and YouTube shared their day-to-day with followers, creating a close-knit community. As these accounts grew, companies saw an opportunity for influencer marketing. Read more
Should you create a push or pull strategy? This is an important decision in digital marketing. Read more
If you have ever studied marketing strategy, you have surely heard of the famous "4Ps of marketing", but as our understanding of marketing evolves, new theoretical models are emerging. The 4Cs of marketing are consumer, communication, cost, and conve... Read more
In marketing, data is gold. Knowing our customers allows us to meet their needs and sell more efficiently. That's why database marketing is a very useful tool for brands; in fact, according to Invespcro, it can make brands' ROI between 5 and 8 times ... Read more
