Measuring ROAS (return on ad spend) can be a highly valuable tool for tracking and quantifying the success of your advertising campaigns. It can help you establish how much revenue your ads are generating, if your ads are effectively driving traffic ... Read more
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Engaging, converting, and retaining customers is the ultimate goal of any marketing strategy, and nurturing customer relationships is a big part of this. After all, it is much easier and cheaper in the long run to get repeat business from existing cu... Read more
If you're in content marketing, you know how hard it can be to stand out from the crowd. At times it can seem like everything has been done already. Read more
The term "accountability" is a buzzword in the marketing and business world, but it is not necessarily easy to define. As you will see in this article, accountability is related to individual responsibility. Understanding it and, above all, putting i... Read more
Rich Media is a word commonly used in the digital marketing world. Essentially, it is a term used to describe online advertising that uses advanced technology to attract conversions and engage viewers, including streaming videos, interactive applets,... Read more
A tracking URL in digital marketing is a standard link that has parameters attached to it for the purpose of tracking and analytics. These parameters enable URL traffic to be properly analyzed so that campaigns can be adjusted in order to encourage e... Read more
Lead generation is a fundamental pillar of inbound marketing. But as marketers know, not all leads are the same. Read more
2022 will bring interesting innovations in web design, which will help improve user experience and enhance personalization. There are currently close to two billion web pages in the world. Only if you combine technology with new design trends will yo... Read more
Branding is an essential part of marketing, and brand image is one of a company's most valuable assets. But no matter how powerful a brand may be on its own, it may need help to reach certain audiences or markets or to refresh its image. The solution... Read more
Instagram Story ads can be an incredibly valuable marketing tool when used the right way. Aside from being a great platform for connecting with new audiences and generating leads, they can also help you sway potential customers and incentivize them t... Read more
