As a supplier, distributor, or retailer, the success of your marketing plan relies, in part, on having the right tools and techniques to ensure access to high-quality and up-to-date product data across all your sales channels. A product information m... Read more
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BIMI is a term that most marketing leaders have probably encountered at one point or another. It stands for Brand Indicators for Message Identification, an emerging standard that makes it easier to get your logo displayed next to your message in a cu... Read more
2021 is coming to an end, and it's time to start thinking about marketing trends for 2022 and creating your plans for the year ahead. Read more
Rebranding is an important marketing strategy. Perhaps the most recent example of a company rebranding is Facebook. Facebook changed its name to Meta on October 28, 2021. Its CEO, Mark Zuckerberg, announced this rebrand at Connect 2021, Facebook's an... Read more
A few years ago, Google's SERP (Search Engine Results Page) was very simple: a handful of text ads on the top and on the right plus 10 organic results with their titles, descriptions, and links shown on the first page. Being in the first position gua... Read more
Social marketing is a sub-branch of marketing designed to encourage social change. Instead of focusing on selling a product, it sells a behavior that benefits society. This is closely linked with the principles of corporate social responsibility and ... Read more
The Facebook Pixel Helper is a free Google Chrome extension that helps you find out if your Facebook pixel code is working correctly. It can be a great tool for those who use Facebook for digital marketing and advertising purposes. To get the most fr... Read more
For marketers, keeping up with digital marketing trends is absolutely critical, and SEO is no exception. The landscape has changed dramatically over the last few years. New algorithms have emerged around artificial intelligence, voice search, and mor... Read more
Google is the undisputed leader in online search, and its goal is to provide even better service to users. To do this, the algorithm that determines what content appears on the search results page (SERP) and keeps changing and evolving to offer bette... Read more
November 26th is an important day for marketing: Black Friday 2021. Are you ready for it? Read more
