If you work in digital marketing, then you may have come across the term negative keywords. Put simply, they are an SEO tool for filtering out closely related words and phrases that aren’t relevant to your ad’s target audience. Read more
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Mobile is an important channel that should always be accounted for when planning a marketing strategy. Mobile apps increase user interaction with brands and provide highly personalized experiences. Read more
The hashtag, which refers to the # symbol, is used to mark topics on social networks. Although its function can be somewhat confusing, it boosts the visibility of posts and makes them more easily discoverable for users searching for certain topics. Read more
Creating a sales funnel is an essential part of a marketing strategy. It plays an important role in generating conversions, because this tool accompanies users from the first contact they have with your brand all the way to when they make a purchase ... Read more
Cost-Per-View (CPV) is a new billing model for online advertising. It’s a method of charging for a video ad based on the number of views or interactions it receives, and it’s becoming an increasingly popular model for online promotions. CPV can fluct... Read more
Social media is an integral aspect of any company’s digital marketing strategy. That’s why it’s so important to regularly conduct a social media audit to see what’s working well and what isn’t. An audit can help you establish your strengths and weakn... Read more
Creating audiovisual content is one of the best ways to appeal to your audience, especially on social networks. One of the main advantages of using this type of content in a video marketing strategy is the speed at which information can reach a large... Read more
Mystery shopping is a technique used in the marketing world to obtain objective information about your company (or your competitors) from a customer's point of view. Read more
Google Ads has changed a lot in the last few years. We now have new formats, product placements, the ability to integrate with ecommerce catalogs, and much more. Despite all these changes, the keys to writing compelling ad copy are still the same as ... Read more
It’s easy to set objectives for your company, but having an organized system for tracking how you are performing against them can be a bit harder. In this article, we will talk about the OKR Methodology and how it can help your company optimize, trac... Read more
