A few years ago, Google's SERP (Search Engine Results Page) was very simple: a handful of text ads on the top and on the right plus 10 organic results with their titles, descriptions, and links shown on the first page. Being in the first position gua... Read more
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Social marketing is a sub-branch of marketing designed to encourage social change. Instead of focusing on selling a product, it sells a behavior that benefits society. This is closely linked with the principles of corporate social responsibility and ... Read more
The Facebook Pixel Helper is a free Google Chrome extension that helps you find out if your Facebook pixel code is working correctly. It can be a great tool for those who use Facebook for digital marketing and advertising purposes. To get the most fr... Read more
For marketers, keeping up with digital marketing trends is absolutely critical, and SEO is no exception. The landscape has changed dramatically over the last few years. New algorithms have emerged around artificial intelligence, voice search, and mor... Read more
Google is the undisputed leader in online search, and its goal is to provide even better service to users. To do this, the algorithm that determines what content appears on the search results page (SERP) and keeps changing and evolving to offer bette... Read more
November 26th is an important day for marketing: Black Friday 2021. Are you ready for it? Read more
Brand development is an integral part of any effective marketing plan. This is because your brand is arguably your most valuable asset. It represents your core identity and values as a company, and it connects you to your target market. You should th... Read more
An increasingly popular form of social media marketing involves the creation of custom audiences so that ads are targeted at the right audiences. This helps brands identify and reach relevant markets. It can also serve as a great tool for enhancing e... Read more
If you use Facebook or Facebook Ads as a part of your brand's marketing strategy, managing pages and ad accounts from your personal profile is not the best option. To collaborate as a team in a professional way and protect your privacy, you need Face... Read more
The inbound marketing methodology is based on attracting users to your company in non-invasive ways, then converting them into leads and finally into customers. To do this, the first step is to make them discover your brand. But how can you generate ... Read more
