There are countless marketing tools and techniques that can help your brand stand out from the masses. But for any of them to work, you need to have a well-designed brand that resonates with your target audience. Otherwise, any technique you use is l... Read more
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For marketers, values are essential. Misleading strategies only erode customer trust and damage long-term relationships. Read more
In October 2021, Facebook changed the name of its parent company to Meta, signifying that its future lies in the metaverse. But what is the metaverse? Read more
There are many ways to implement a successful marketing strategy, and deep learning is one of them! Read more
When it comes to running a digital marketing campaign, there is a vast array of tools and resources out there to help you promote your content more effectively. One of the most effective tools for expanding your reach relates to link building. In fac... Read more
If you work in digital marketing, then you may have come across the term negative keywords. Put simply, they are an SEO tool for filtering out closely related words and phrases that aren’t relevant to your ad’s target audience. Read more
Mobile is an important channel that should always be accounted for when planning a marketing strategy. Mobile apps increase user interaction with brands and provide highly personalized experiences. Read more
The hashtag, which refers to the # symbol, is used to mark topics on social networks. Although its function can be somewhat confusing, it boosts the visibility of posts and makes them more easily discoverable for users searching for certain topics. Read more
Creating a sales funnel is an essential part of a marketing strategy. It plays an important role in generating conversions, because this tool accompanies users from the first contact they have with your brand all the way to when they make a purchase ... Read more
Cost-Per-View (CPV) is a new billing model for online advertising. It’s a method of charging for a video ad based on the number of views or interactions it receives, and it’s becoming an increasingly popular model for online promotions. CPV can fluct... Read more
