Remarketing is becoming an increasingly popular advertising strategy. It is the process of targeting individuals who have already engaged with your brand, with the aim of increasing conversion rates and improving lead generation. This makes it a high... Read more
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Ecommerce has gone through a number of transformations over the past few years. This is primarily due to the fast-changing nature of modern advertising tools and technology. One such change is the increasing number of companies who are now opting for... Read more
Modular pages are a popular way of organizing content on a website. Read more
A benchmark is an essential tool in any marketer's arsenal because it accurately assesses a company's position in the industry and identifies ideas for improvement. Read more
Is your digital marketing team already working with a CRM database? If not, you may be missing out on opportunities to engage more efficiently with customers and close more sales. Read more
Chatbot marketing is an increasingly popular digital marketing strategy that can help you facilitate customer communication and improve you customer service levels. It involves using chat programs to automatically generate conversations with potentia... Read more
Upselling is a marketing strategy that focuses on persuading prospective customers to purchase higher value products or upgrade a product or a service. It is a powerful and effective marketing technique where you target prospects who are already will... Read more
Every company or business idea should be summarized into an elevator pitch. Doing this is a great marketing exercise for entrepreneurs and companies that want to gain clarity about their values and goals. Read more
Many companies use Pinterest Ads to promote content and attract users. Recently, Pinterest launched Pinterest Shopping, a tool that allows brands to sell through the social network. Read more
Advertising evolves at the pace of technology, and marketers must keep up with it. Many brands are already incorporating IoT (Internet of Things) in their digital strategies. Curious to know about this concept and how it will revolutionize the indust... Read more
