Fewer and fewer users are shopping only online or only in physical stores. In fact, 58% of consumers already combine both channels, and this figure is expected to rise to 73% in a few years. Read more
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Google Ads, Google's advertising platform, has one of the largest networks available. In fact, most brands that implement search engine marketing strategies leverage Google Ads because of the reach of its display ads. Read more
Do you need inspiration for your next Facebook Ads campaign? Well, you’ve come to the right place! Read more
Two billion people worldwide use WhatsApp to send and receive text messages and other content. It is ranked as the most used mobile messenger app in the world. For this reason, the service is becoming increasingly interesting for marketing managers. ... Read more
There are two distinct types of marketing: inbound marketing and outbound marketing. Read more
In marketing, selling and converting are two of the biggest goals for most brands. The magic lies in copywriting. Good copywriting means finding the right words that trigger the action you want people to take. Read more
Managing customer data is one of the biggest challenges in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This technology consists of a platform designed to solve t... Read more
Email marketing is an integral component of any brand strategy. This channel allows you to reach a large number of people with highly-personalized messages at a very low cost. It is also one of the most versatile and flexible tools in any marketer's ... Read more
Researching and buying digital advertising space can be complicated and confusing if you don’t know what you’re doing. It can also be a risky and time-consuming process, likened to “pulling out weeds online” by the Wall Street Journal. One solution t... Read more
There are countless marketing tools and techniques that can help your brand stand out from the masses. But for any of them to work, you need to have a well-designed brand that resonates with your target audience. Otherwise, any technique you use is l... Read more
