Many companies use Pinterest Ads to promote content and attract users. Recently, Pinterest launched Pinterest Shopping, a tool that allows brands to sell through the social network. Read more
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Advertising evolves at the pace of technology, and marketers must keep up with it. Many brands are already incorporating IoT (Internet of Things) in their digital strategies. Curious to know about this concept and how it will revolutionize the indust... Read more
Data science has already changed our ability to understand marketing, but the best is yet to come! Read more
If you are in digital sales, WhatsApp Business is a channel you shouldn't overlook. Read more
Many companies are beginning to see the value of incorporating customer success into their overall marketing plan. This is because creating connections and improving the customer experience have become increasingly important for brands over the past ... Read more
Content intelligence is an increasingly popular marketing technique that helps brands understand the impact of their text, image and video content. Companies use software solutions that combine a variety of features for machine learning, natural lang... Read more
If you're thinking of launching an ecommerce, you might be wondering how to create your online store. If you're not sure where to start, we're here to tell you everything you need to know about a popular Content Management System (CMS) in marketing w... Read more
Are Instagram Stories part of your brand’s social media strategy? Instagram has over 500 million daily active users (almost half of Instagram's total user base), so they should be! Read more
In marketing, there are many metrics that must be taken into account to determine whether a campaign is successful. Customer satisfaction is a key metric because it directly affects the growth of a brand. Read more
Brand marketing is the process of establishing and growing a relationship between a brand and consumers. But before you can design an effective marketing strategy that focuses on nurturing customer relationships through brand recognition, you need to... Read more
