Social media is an integral aspect of any company’s digital marketing strategy. That’s why it’s so important to regularly conduct a social media audit to see what’s working well and what isn’t. An audit can help you establish your strengths and weakn... Read more
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Creating audiovisual content is one of the best ways to appeal to your audience, especially on social networks. One of the main advantages of using this type of content in a video marketing strategy is the speed at which information can reach a large... Read more
Mystery shopping is a technique used in the marketing world to obtain objective information about your company (or your competitors) from a customer's point of view. Read more
Google Ads has changed a lot in the last few years. We now have new formats, product placements, the ability to integrate with ecommerce catalogs, and much more. Despite all these changes, the keys to writing compelling ad copy are still the same as ... Read more
It’s easy to set objectives for your company, but having an organized system for tracking how you are performing against them can be a bit harder. In this article, we will talk about the OKR Methodology and how it can help your company optimize, trac... Read more
While viral video marketing is made more easily achievable with social media, social media virality and video virality are not the same. By nature, videos allow brands to make long-form and interactive content that touches audiences in a meaningful w... Read more
Google Marketing Platform is an online advertising and analytics platform that serves as an effective cross-channel marketing solution. It offers a fusion of Google’s tools and features to help marketing teams collaborate more effectively, create sma... Read more
Direct to consumer (D2C) marketing is an increasingly popular marketing strategy where companies promote and sell products directly to consumers. Instead of relying on intermediaries, brands make direct connections with customers and control each sta... Read more
When was the last time you went more than a few hours without checking your phone? Whether it's a message from WhatsApp, your favorite brand’s latest tweet, or breaking news from your favorite digital newspaper, as consumers, we want to make sure we ... Read more
Staying informed on the latest social media trends and platforms is fundamental in digital marketing. By observing the digital presence of other brands, you can draw conclusions about what works and what doesn't and apply this knowledge to your marke... Read more
