LinkedIn metrics provide information about how your LinkedIn Ads are performing. It is essential to keep a pulse on this data to understand if your marketing efforts are yielding profitable results. Read more
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The web has changed the way we tell stories. Having access to all kinds of information on the Internet means that people are constantly reading and learning new things. However, there is so much content being generated every day that users get inunda... Read more
The arrival of social media and the unstoppable growth of technology have changed the way we work, shop, study and interact. We have gotten used to having everything right here, right now—the fact that we can buy a product on the Internet and get it ... Read more
Podcasting has become a popular format for content in recent years. Recently, this format has evolved to include what's called a microcast. Read more
Creating an online community is important for brands because it provides insight into what an audience thinks about a company, the products or services it offers, and the customer experience. These communities can easily be created on social media an... Read more
Marketers have long known that personalization is key to improving results, but did you know that you can also apply it to your video marketing strategy? Read more
When it comes to expanding your business on the Internet, there are many things to consider like choosing your scope of work, what audiences you want to target, the right marketing strategy, the resources you want to invest, etc. If you add the fact ... Read more
In a world dominated by the Internet, the demand for digital and visual content has grown exponentially. Marketing has become more competitive, and many companies are always looking for new techniques to stand out. Because of this, a compelling story... Read more
What is inbound marketing? It is a marketing method based on providing the right content at the right time for your users. The end goal is to increase sales and organically attract more people to your business. It's non-disruptive and doesn't interru... Read more
Retargeting is based on creating personalized advertising campaigns for users who have previously visited your website or online store. Based on the information you already have about your users, you can employ this strategy to move them further down... Read more
