Brands that perform well on social networks know how important it is to adapt their marketing strategy to current trends. That's why some of them have already jumped on the Wordle bandwagon. In this article, we'll discuss how to play, why it's gone v... Read more
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Here's an interesting question: what does marketing smell like? When planning campaigns, marketers tend to think of visual and auditory aspects, but the truth is that all five senses can have a huge impact on creating an unforgettable brand experienc... Read more
When trying to achieve a good SEO positioning in a fraudulent way or violating any of the Google Webmaster Guidelines, you could get a google penalty. Read more
While clients are a key part of many businesses, you shouldn't just think of them as entities that acquire your products, because they can in fact help you grow in many different ways. Clients are (or should be) a big part of your marketing plan, so ... Read more
The many conveniences of the Internet have made it possible for us to get just about anything in a very short time. This brings a lot of advantages, but it also means that demand is higher and deadlines shorter. Read more
Instagram has reorganized the videos in its app to offer a simpler experience. Instagram TV has been replaced with Instagram video, which merges in-feed videos with IGTV. Despite this change, the options to upload videos to Stories and create Reels a... Read more
The popularity of Instagram stories has led Google to create its own version: Google Web Stories. Considering that a high percentage of users mostly watch stories on social networks, it is worth including them in content strategies to increase web tr... Read more
Customer loyalty is a fundamental part of any company's marketing strategy since keeping customers satisfied and retaining them is much easier and less costly than acquiring new ones. Read more
In every business, it is important carry out internal and external evaluations. This not only helps when it comes to developing marketing strategies, but also when setting objectives, facing challenges, and looking for new opportunities. Understandin... Read more
One of the clearest examples of how cutting edge technology can be applied in marketing is the use of customer location. Practically any company can take advantage of this to become more visible online and impact potential customers with greater prec... Read more
