By Laia Cardona, on 30 December 2021
In marketing, selling and converting are two of the biggest goals for most brands. The magic lies in copywriting. Good copywriting means finding the right words that trigger the action you want people to take.
After years of testing, marketers have been able to find a series of "magic words" that help turn people into leads and sales. Let’s take a look at these copywriting words that sell!
Copywriting Words That Sell
You (or the name of the person you're addressing): Personalized marketing is trending and, thanks to big data, it is becoming easier to create highly personalized and targeted marketing messages. When writing copy, it's important to make the user feel like you are addressing them personally.
Free: This is one of the most widely used words because of its effectiveness. The power of “free” has been tested in many studies over the years, so don't be afraid to use it in your messaging. But, make sure that whatever you are offering is legitimately free.
Saving: Saving money will always play a very important role in marketing communications. Clearly telling the user how much money they will save could be the key to convincing them to purchase your product or service.
Limited: This word establishes a sense of urgency. If a consumer knows that something could be out of stock soon, he or she will be more inclined to seize the opportunity.
Easy: Products that make people's lives easier have an edge when it comes to sales because everyone value convenience. The easier it is to become a customer, the more likely a user is to convert.
Opportunity: Opportunities are usually time-sensitive. This word creates a sense of urgency to generate a reaction.
Exclusive: Making the consumer feel like he or she is part of something special and unique is important. That's why offers that promise a product that not everyone can access create a sense of exclusivity.
Guaranteed: This magic word eases the fear of risk. The customer needs to be sure that what they are purchasing is worth it, and words like "guarantee" or "guaranteed" contribute to that security. Just make sure to explain exactly what you are guaranteeing.
New: This is one of the most common marketing claims, whether it's in reference to a product launch or an improved feature. Don’t hesitate to use it!
Fast: Thanks to the online shopping revolution, users have become accustomed to getting their products quickly. This magic word lets people know that they won't have to wait a long time to receive their orders. The term "immediately" also works well.
% Off: Okay, so this isn't exactly a word. But, if you are offering a sale or discount, you should always talk about the specific amount you are offering, for example, a "20% discount." This conveys that the customer is getting a good deal.
Better or more: Deep down, we all seek to improve different aspects of our lives. These words get touch on many of our needs.
No commitment: It's a good idea to clearly explain to people that they can unsubscribe from a service at any time and won't be obliged to buy anything (as long as it's true, of course). Do not lie, as this will damage your brand's reputation.
Now: This is another magic marketing word that evokes a sense of urgency. The user may not remember you tomorrow, so it's important to motivate them to take action in the shortest amount of time possible.
Gift: This is a variation on the word "free," but its effect is slightly different. If you talk about a gift, the customer will feel especially valued, because gifts usually come from loved ones on special occasions.
Solution: This word is especially useful in B2B marketing. Business leaders are generally looking for ways to solve the problems and challenges they face. An attractive campaign clearly identifies a need and offers a compelling solution.
Results: Another very useful term for the B2B industry, since ultimately many customer searches or queries are fueled by the desire to get results. As mentioned, consumers value specific figures and success stories, to include these if you can.
Discover: It is important to consider the words you use in your CTAs. The word "discover" suggests that there is something hidden and interesting waiting to be explored. Curiosity will make it hard for consumers to resist clicking.
Secret. This word evokes curiosity and leaves your users wanting to learn more.
Enjoy. To enjoy is to go one step beyond simply solving a need. This magic word conveys that what awaits your customers is worth it. It is easy to use in leisure or tourism campaigns.
When generating your copy or creative messages, take these marketing words into account to encourage your consumers to make the final transaction.